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Auto Breakfast 2019 Sponsored by PlaceIQ (Recap)

Posted By Admin, Thursday, April 11, 2019
Updated: Thursday, April 11, 2019

What an event this was! The speakers, the panels, the 900+ attendees...the L.A. traffic! We had a jam-packed morning of insight and impact. Thank you for being there, and thank you to our speakers!

KEYNOTE

  • Dino Bernacchi, CMO, Mazda, N.A Operations

SPEAKERS

  • Steve Arhancet, Co-CEO and Owner, Team Liquid
  • Jerry Beers, Managing Director, Central Agency Analytics, Saatchi & Saatchi LA
  • Marc Bland, VP, Diversity and Inclusion, IHS Markit
  • Brian Diamond, VP, Group Media Director, Canvas Worldwide
  • Drew Breunig, SVP, Strategy, Place IQ
  • Mindy Hamilton, SVP, Partnership, Marvel
  • Phil Hruska, Manager, Media, Honda
  • Ryan Johnson, SVP, Group Director, RPA
  • Mary Jane Kroll, Media manager, Lexus
  • Raj Register, Head of Brand Strategy and Growth Audience Marketing , Ford Motors Co.
  • Chris Yeo, Brand Partnerships , Reddit


EVENT PHOTOS 
AUTO BREAKFAST VIDEOS courtesy of Google 

 

HIGHLIGHTS VIDEO 



CONGRATULATIONS to our raffle winners!

From Place IQ, Apple Watch  |  Winner  -  Alice Abousleiman, RPA
From Teads, Porsche Driving Experience  |  Winner -  Rebecca Kline, Canvas Worldwide
From Twitter, Bluetooth Headset  |  Winner -  Lindsay Yu, RPA
From IHS Markit, Dash Camera  |  Winner -  Mya Le, RPA
From U.S. News, Apple Air Pods  |  Winner< -  Andrew Barton, Innocean Worldwide
From Spectrum, iPad Mini  |  Winner  -  Gresia Franco, RPA
From Cox Automotive, $200 Car Detailing  |  Winner  -  Kellen Laker, Team One


Curious about last year's Auto Breakfast? Read the Auto Breakfast Recap here.


Presenting Sponsor

https://www.placeiq.com/


Supporting Sponsors

https://www.teads.tv/

Spacer

Spacer https://twitter.com/

Spacer https://www.viantinc.com/


Video Sponsor

https://www.google.com/



Sponsors

https://ihsmarkit.com/industry/automotive.html

Spacer https://www.usnews.com/



Exhibit Sponsor Spacer Raffle Sponsor Spacer Raffle Sponsor
https://loopme.com/

Spacer https://www.spectrum.com/

Spacer https://www.coxautoinc.com/


Tags:  #thinkauto  analytics  auto breakfast  Canvas Worldwide  casue and effect  Creative  Diversity  experience  Ford Motors  Honda  IHS Markit  impact  inclusion  Lexus  marketing  MArvel  Mazda  media  MMM  MTA  partnerships  Place IQ  Reddit  RPA  Saatchi & Saatchi  Team Liquid 

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Auto Breakfast 2018

Posted By Jasmin mendoza, Wednesday, April 11, 2018

We hope everyone enjoyed Auto Breakfast presented by PlaceIQ!

We are beyond grateful to those who attended, the knowledgable speakers and especially to our sponsors who helped make all the magic happen. This year’s event was presented by PlaceIQ, and supported by Alphonso, Media IQ, Cox Automotive, Foursquare, IHS Markit, Thinknear, and US News.

"I had a great time. I've been to many of these talks and this was the first time my attention was kept through the entire presentation."

- "Wonderful speakers and a great variety of topics. Can't wait for next year!"

- "Auto breakfast continues to be one of the best industry events in Los Angeles. Amazing speakers that gave interesting insights." 


SPEAKERS

  • Marc Bland, VP, Diversity & Inclusion, IHS Markit
  • Drew Breunig, SVP, Strategy, PlaceIQ
  • Kimberley Gardiner, Director, Marketing Communications, Kia Motors America
  • Gregory Johns, EVP, Chief Digital Officer, Canvas Worldwide
  • Mark Miller, Chief Strategy Officer, TeamOne
  • Carlene Rowe, Director, Sports & Entertainment, Conill
  • Cilmara Santos, SVP, Client Services and Brand Partnerships, Conill
  • Christopher Scuro, Digital Operations Director, Global Team Blue

TAKEAWAYS

  • “We are the youngest mainstream auto brand on the market, which means we can leverage those who may not judge us a a brand, but see that our products are just THAT awesome.” - Kimberley Gardiner
  • "There is no digital marketing, only marketing in a digital world." - Greg Johns
  • "The best short-term strategy is a long-term strategy. Your goals should be working towards what you want to accomplish in 10 or 30 years." - Mark Miller
  • "There is no cookie-cutter approach to influencer marketing, but choose influencers that own, love and are loyal to your brand. Consider 'non-traditional' multicultural properties as influencer content opportunities." - Carlene Rowe and Cilmara Santos
  • "Many Luxury Automotive campaigns fly over the heads of African American and Hispanic consumers like foreign objects in the night...it's time for an African American pickup campaign" - Marc Bland

RAFFLE WINNERS

  • Sunaia Severensson, Goodway Group: Beats by Dre, courtesy of PlaceIQ
  • Veronica Crews, RPA: Apple iPad, courtesy of Alphonso
  • Charlotte Cochrane, Horizon Media: FitBit, courtesy of MediaIQ
  • Teresa Tran, Horizon Media: Amazon Echo, courtesy of IHS Markit
  • Brad Marsh, Team One: Ring Doorbell, courtesy of Thinknear
  • Jeff Salkowski, Schiefer ChopShop: Kia Headphones

PHOTO GALLERY

 

 

HIGHLIGHTS VIDEO

 

PRESENTATIONS

Marc Bland, IHS Markit PlaceIQ and Global Team Blue
   

 

SPONSORS

 

Presenting Sponsor

https://www.placeiq.com/

Supporting Sponsor

http://alphonso.tv/


Book Sponsor

http://mediaiqdigital.com/


Sponsor

https://www.coxautoinc.com/

https://foursquare.com/

https://ihsmarkit.com/index.html

https://www.thinknear.com

https://www.usnews.com/


Tags:  #autobreakfast  #thinkauto  Auto Breakfast  Automotive  Canvas Worldwide  Cox Automotive  Foursquare  IHS Markit  Kia  PlaceIQ  Team One USA  Thinknear  US News 

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