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Trends Breakfast: Cultural Resurgence

Posted By Sara Hope, Monday, November 7, 2016

We are still reveling from Trends Breakfast: Cultural Resurgence, special thanks to all those who atended and a VERY BIG thank you to our inspiring speakers: All Def Digital's Russell Simmons and Josh Mandel, Reddit's Alexis Ohanian, & OZY's Carlos Watson, and to our sponsors OZY Media and Viant Technology.


We have heard lots of positive feedback from attendees and our takeaways about creating authentic content, the role that both the minority-majority millennial generation has to play in the future of content, and the short mediation session led by Russell will certainly stay with us!

 

Photo Gallery

 

Thank you to our Sponsors

Sponsor Sponsor

 

 
 

 

 

Tags:  all def digital  authenticity  creating content  Creative  marketing  meditation  Millennials  reddit 

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MultiVu Creative’s Ideation Workshop; Ideating ThinkLA's Anniversary Video

Posted By Nicholas Iverson, Wednesday, May 25, 2016
On Tuesday, May 24th, our friends at MultiVu Creative, the multimedia production, distribution and media strategy group within PR Newswire, held a fun and informative creative ideation workshop for us at their offices in Santa Monica. It was a night of creativity, friendly competition and learning best practices for ideating concepts based on a creative brief. During the workshop, attendees were divided into groups and tasked with creating the concept for ThinkLA's 10-year anniversary video. Both groups did a great job, but one group came out the victor - GROUP B! Their prize? Each member was a awarded an Amazon Echo! The final animated video will be produced at MultiVu Creative's production headquarters in NY, and will be shown at Summer Soiree, ThinkLA's Anniversary Bash, this July. 
Photo Gallery
MultiVu Creative’s Ideation Workshop Recap
Thank you to the participants and to PR Newswire for hosting us!  

Tags:  #ThinkLAsummer  Anniversary  Creative  Creativity  Ideation  MultiVu  PR Newswire  thinkLA's 10 Year Anniversary  Video  Video Production 

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What We Learned at AdU: UX

Posted By thinkLA, Wednesday, March 25, 2015

On March 24th, Jason Brush, EVP at POSSIBLE, helped us understand the creative process of UX design. We learned that Interaction Designers go through many steps to ultimately get to a clean and functional website – from managing expectations, research and planning to prototyping and implementation. Interaction Designers strive to create meaningful relationships between people and the products and services that they use. In the end, Interaction Designers should “Always Be Capturing,” meaning they should be observing, sharing, recording and fine tuning interactions on a website.

 

Check out some of the photos & Jason's presentation slides below!

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Presentation Slides
  

Thanks to our instructor, Jason Brush, and to POSSIBLE for hosting us.

 

 

Tags:  Class  Creative  User Experience 

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AdU: Creative 2014

Posted By Administration, Wednesday, May 21, 2014

On May 20th, Jordan Atlas, SVP, ECD at Ignited, showed us how important it is to create breakthrough work. We learned that “creative is not everyone’s job; It’s everyone’s responsibility.” The idea is not a product shot, cute kittens or celebrities. The idea embodies a lifestyle. It’s fresh, memorable and breaks through the clutter.

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Presentation Slides
Jordan Atlas - Creation & Ideation

Thank you to Jordan Atlas for leading the class, and to Ignited for hosting us.

Tags:  AdU  Creative  Professional Development 

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Maker Workshop: Rapid Prototyping 2014

Posted By thinkLA Aficionado, Wednesday, May 14, 2014
On May 13, 2014, an intimate group of 25 people from the advertising community came together to learn how to accelerate their creativity using the skills of rapid prototyping. Individuals worked in small teams to hone in on the best way to develop, package and sell ideas like they’ve never done before by creating a conceptual mobile app prototype on paper in a few hours. What was the main takeaway from this workshop? This rapid prototyping approach can be applied to developing anything from a new business to conceptualizing a new campaign.


Presentation Slides

Per Hakansson - The Art of Rapid Prototyping

Thank you to Per Hakansson for leading this workshop, and to Ignited for hosting us.


Tags:  Creative  Maker Workshop  Professional Development  Rapid Prototyping 

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