Over 750 attendees gathered for our Mobile Breakfast at the Beverly Hilton. Guests heard from Jack in the Box, Tastemade, Google, Instagram, Waze and other brands about their "mobile-first" strategies.
We would like to extend a big "Thank you" to our keynote speaker: Iwona Alter, VP, Marketing at Jack in the Box, and to our other speakers: Aaron Austin, Sarah Bachman, Ben Blatt, Karin Gilford, Oren Katzeff, Raghu Kodige, Melaney Lubey, Nick Mokey, Joanne Nichols, Sarah Ohle, Kate Slovin, Autumn White, and Doug Zanger for an educational morning.
Victoria Adelhelm, Account Manager, Fetch: Sonos Speakers, courtesy of Nucleus
Samantha Baseford, Associate Media Director, RPA: Beats By Dre headphones, courtesy of AdColony
Matt Lipschutz, Zimmerman Account Director, Zimmerman: Apple Gift Card, courtesy of Sabio Mobile
Daria Hannah, Senior Strategist, GiantSpoon: Google Home Mini, courtesy of Waze
Iwona Alter, Chief Marketing Officer, Jack In The Box
Aaron Austin, Mobile App Sales and Strategy Expert, Google
Sarah Bachman, SVP, Digital Experience Lead, Horizon Media
Ben Blatt, Executive Director, Digital Marketing, ABC/Disney
Karin Gilford, SVP/GM, Movies Anywhere, Walt Disney Studios
Oren Katzeff, Head of Programming, Tastemade
Raghu Kodige, Chief Product Officer and Co-Founder, Alphonso Inc.
Thank you IAB and our attendees, vendors, and sponsors for making the Third Annual Programmatic Summit on Nov. 14 a huge success. More than 400 brand marketers, media buyers, online publishers, ad networks, ad exchanges, and other solution providers participated in candid conversations surrounding emerging programmatic channels, data-driven creative, cross-channel attribution, and more.
Posted By ThinkLA,
Friday, May 29, 2015
Updated: Wednesday, June 17, 2015
Everything in our lives is becoming “smart” -- from our phones to wristbands and homes. It might seem like rocket science, but the fundamental building blocks are very simple as well as important for marketers to understand. In this hands-on workshop, we used littleBits to create and understand the next generation of tech innovation!
With the help of these tiny electronic modules that snap together, we built and created our own products, and then connected them to the internet. The workshop ended with a reflection on what this means for innovation and for us as an individual.