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Mobile Breakfast 2018

Posted By Emily Hope, Thursday, March 8, 2018

 

Over 750 attendees gathered for our Mobile Breakfast at the Beverly Hilton. Guests heard from Jack in the Box, Tastemade, Google, Instagram, Waze and other brands about their "mobile-first" strategies.   

We would like to extend a big "Thank you" to our keynote speaker: Iwona Alter, VP, Marketing at Jack in the Box, and to our other speakers: Aaron Austin, Sarah Bachman, Ben Blatt, Karin Gilford, Oren Katzeff, Raghu Kodige, Melaney Lubey, Nick Mokey, Joanne Nichols, Sarah Ohle, Kate Slovin, Autumn White, and Doug Zanger for an educational morning.

 

RAFFLE WINNERS

  • Victoria Adelhelm, Account Manager, Fetch: Sonos Speakers, courtesy of Nucleus
  • Samantha Baseford, Associate Media Director, RPA: Beats By Dre headphones, courtesy of AdColony
  • Matt Lipschutz, Zimmerman Account Director, Zimmerman: Apple Gift Card, courtesy of Sabio Mobile
  • Daria Hannah, Senior Strategist, GiantSpoon: Google Home Mini, courtesy of Waze 

PANELISTS

  • Iwona Alter, Chief Marketing Officer, Jack In The Box
  • Aaron Austin, Mobile App Sales and Strategy Expert, Google
  • Sarah Bachman, SVP, Digital Experience Lead, Horizon Media
  • Ben Blatt, Executive Director, Digital Marketing, ABC/Disney
  • Karin Gilford, SVP/GM, Movies Anywhere, Walt Disney Studios
  • Oren Katzeff, Head of Programming, Tastemade
  • Raghu Kodige, Chief Product Officer and Co-Founder, Alphonso Inc.
  • Melaney Lubey, VP Marketing & Strategic Partnership, dailyKarma
  • Nick Mokey, Managing Director, Digital Trends
  • Joanne Nichols, Head of Strategic Partnership, West Coast Waze
  • Sarah Ohle, Marketing Insight Lead, GroundTruth
  • Kate Slovin, Product Marketing Manager, Instagram
  • Autumn White, Head of Digital, West Coast, OMD
  • Doug Zanger, Editor, The Drum Americas

TAKEAWAYS

  • Most overrated trend? “VR for entertainment. There are many applications, but not for entertainment.” - Ben Blatt, ABC / Disney
  • There will be over 75 billion connected devices by 2020. IoT is accelerating quickly but could use some standardization.
  • There is great consumer satisfaction in voice-enabled devices but use is still lagging behind relative to other mobile devices.
  • By 2023, auto manufacturers predict that a single car will have 100 million lines of code. The first Space Shuttle launched with 500,000 lines of code.
  • "Don't just do innovative things and expect a result - what may work in traditional media but doesn't always in mobile." - Karin Gilford, SVP/GM, Movies Anywhere, Walt Disney Studios
  • "Our 24/7 operations help us leverage the instant, mobile, "want it now" culture marketing for our brand." - Iwona Alter, Chief Marketing Officer, Jack in the Box
  • The casual mobile gamer spends time — and money. According to Jun Group, revenue is at $50 billion. Hollywood B.O. revenue was $40 billion in 2017.

PHOTOS

 

EVENT VIDEO

 

KEYNOTE PRESENTATION

 

SPONSORS

Supporting Sponsors

http://alphonso.tv/
http://www.groundtruth.com/


Sponsors

https://www.adcolony.com/
https://a.ki/ https://foursquare.com/
http://www.sabio.us/ http://www.sabio.us/


Raffle Sponsor

http://nucleusmarketing.com/

Tags:  #ThinkMobile  Brand Marketing  Digital  Jack in the Box  Mobile  Mobile Breakfast 

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Programmatic Summit 2016

Posted By Sara Hope, Tuesday, November 15, 2016

Thank you IAB and our attendees, vendors, and sponsors for making the Third Annual Programmatic Summit on Nov. 14 a huge success. More than 400 brand marketers, media buyers, online publishers, ad networks, ad exchanges, and other solution providers participated in candid conversations surrounding emerging programmatic channels, data-driven creative, cross-channel attribution, and more.

 

View the agenda for a recap of our sessions, and read about the Programmatic Summit speakers on the event page.

 

Congratulations to our raffle winner, Andrew Keegan, Director of Technology at Team One, who won an Apple Watch courtesy of Rollmob!

Photo Gallery

 

Thank you to our Sponsors

Premier Sponsor
Sponsor Sponsor Sponsor Sponsor
VIP Sponsor
Sponsor Sponsor Sponsor Sponsor
Sponsor
Supporting Sponsor
Sponsor Sponsor                Sponsor

Tags:  Advertising  Digital  digital advertising  Programmatic  Programmatic Summit  thinkLA 

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What We Learned at Internet of Things

Posted By ThinkLA, Friday, May 29, 2015
Updated: Wednesday, June 17, 2015

Everything in our lives is becoming “smart” -- from our phones to wristbands and homes. It might seem like rocket science, but the fundamental building blocks are very simple as well as important for marketers to understand. In this hands-on workshop, we used littleBits to create and understand the next generation of tech innovation!


With the help of these tiny electronic modules that snap together, we built and created our own products, and then connected them to the internet. The workshop ended with a reflection on what this means for innovation and for us as an individual.


Check out the presentation slides below!

Presentation Slides

ThinkLA Internet of Things 2015 from ThinkLA

 

Thank you to our instructor, Per Håkansson, and Ignited for hosting us.

 

Tags:  Connected  Digital  Education  Makerminds  Mobile  Programmable  Smart 

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