More than 175 marketers, publishers, agency and ad tech executives attended the first-ever educational event, Cannabis Marketing: Making the Agency Connection. This sold-out event brought together a diverse mix of people interested in learning more about how the cannabis industry is having an impact on the advertising and marketing community. Speakers and attendees included experts in the fields of legalization, marketing, and cannabis policy to discuss the state of the market and the potential for (literal) growth.
The cannabis market represents a huge opportunity for advertisers, agencies, and the marketing/media community. However, there are specific challenges that marketers and advertisers need to keep in mind when promoting a product with so many rules and regulations.
“As the largest cannabis market in California, if not the world, it is important for the ThinkLA community to be educated on how the cannabis industry can impact them personally and professionally,” said Jim Baudino, VP Marketing & Business Development, Merry Jane Media. “It is refreshing to see ThinkLA having events like the Cannabis Marketing event to keep their members informed of the latest trends."
Key takeaways included discussions about the state of the cannabis industry while attendees learned about the implications of Prop 64 and Measure XX. Panel members explored explore current/future trends in cannabis marketing and discussed how California legalization of recreational cannabis would impact marketing and the culture of the state.
Panelists included Abdullah Saeed, Producer/Host of Bong Appetite on VICE Media; Ariel Clark, Partner at Clark Neubert LLP; Ruben Honig, Executive Director, LA Task Force; Robin Abcarian, Columnist, Los Angeles Times; and Kate Denton, CMO, Med Men, among others. “I was thrilled with the quality of the panelists, the diversity of the audience and most of all, the willingness of ThinkLA to host an event covering the cannabis industry and its impact on the advertising community," said Baudino.
Robin Abcarian, Columnist, Los Angeles Times
Jim Baudino, VP Marketing & Business Development, Merry Jane Media
Leadership in the future requires much more than operating skills, technical understanding or financial expertise. While functional skills make you a more efficient manager, they don't necessarily make you a better leader.
Thank you to Nina Amjadi, Director of Tailored Learning, at Hyper Island Interactive for helping attendees to gain insights about future trends, events, and factors that shape the expectations of a leader including defining our personal leadership purpose and style.
We mastered the following:
• Conflict resolution
• Active listening
• How to lead diverse personalities, cultures, generations, and work styles
• Building trust and influence with others
Thanks to all of you who attended, and we look forward to seeing you again soon!
ThinkLA has done it again, putting on its first quarterly YoungStars event! This is a brand new event put on by the Young Professionals of ThinkLA. Its goal is to educate and inspire with a Q&A panel of creative, intelligent, and successful entrepreneurs under the age of 35.
This first event was hosted at OMD with a great turnout. The moderator, Liz Plank, Senior Editor at Mic.com, did a phenomenal job leading the panel. She was accompanied by three speakers: Natasha Case, Co-Founder of Coolhaus, Brian Wong, Founder & CEO of Kiip, and Kai Wright, Director of Communication at Atom Factory.
Liz began the event by asking each speaker where they were 5 years ago, and if they ever imagined where they would be today. Right off the bat, it was amazing to hear the panel discuss the completely different paths they took, which truly makes the point that there is not just one right way to become successful. Natasha spoke of how it was helpful to have the security of more typical employment, which allowed her to feel comfortable developing Coolhaus in her spare time. Brian, on the other hand, had been laid off and it was this lack of security that allowed him to explore and develop his ideas for Kiip. Finally, Kai was in a transition period and spent it travelling the world – the result of which was exploration of both self and ideas for the future.
Though these three had completely different paths that led them to where they are today, they share a common thread: the importance of curiosity and creativity, finding something you believe in and going with it.
A couple of key points included Brian's idea of generating one's own serendipity by putting oneself in situations that hold the potential for good things to happen. In addition, he strongly believes in going to museums and art galleries as they are "brain vitamins" for our creativity. Kai truly believes in having a work/life balance. He finds for himself that it is important to be able to know when to go into overdrive, and equally important to know when to turn off. Finally, Natasha believes that there is no reason that work shouldn't be fun.
Overall, YoungStars was an awesome and successful event and I'm thoroughly looking forward to the next one in January!
Assistant Digital Media Planner
Thank you to our speakers:
Natasha Case, Co-Founder, Coolhaus
Brian Wong, Founder & CEO, Kiip
Kai Wright, Director of Communication, Atom Factory
Liz Plank, Senior Editor, Mic.com (moderator)
Posted By thinkLA,
Monday, October 5, 2015
Updated: Monday, October 5, 2015
Who's in the driver's seat? Depends on who you ask! One thing is for sure - today's auto market is evolving at a pace never experienced before. On Friday, October 2nd, at our 14th annual Motor City West summit we learned:
Hot new products and consumption habits are driving new products and services
Suggestions for the right mix of TV and digital marketing in auto campaigns
The best way to market to millennials is to stop marketing to them
We also honored the extraordinary partnership between Toyota and Saatchi & Saatchi LA within the Southern California advertising community, presenting Cooper Ericksen and Al Reid with a plaque.
David Angelo, Founder, David&Goliath
Scott Empringham, President/CEO
Flash Point Communications
George Notaras, Creative, Host & Executive Producer
Matt Weiss, President, North America,
Posted By ThinkLA,
Friday, May 29, 2015
Updated: Wednesday, June 17, 2015
Everything in our lives is becoming “smart” -- from our phones to wristbands and homes. It might seem like rocket science, but the fundamental building blocks are very simple as well as important for marketers to understand. In this hands-on workshop, we used littleBits to create and understand the next generation of tech innovation!
With the help of these tiny electronic modules that snap together, we built and created our own products, and then connected them to the internet. The workshop ended with a reflection on what this means for innovation and for us as an individual.
Posted By Administration,
Saturday, April 25, 2015
Updated: Thursday, April 23, 2015
On April 21st, we discussed celebrity endorsements, advertising in social media, clearance issues, use of user generated content, music and advertising. We learned when launching a social campaign, to anticipate the likely consumer reaction, as well as the negative consumer reaction.
A few key takeaways:
• Be sensitive to social and political issues
• Clear all hashtags and twitter handles before you start using them
• If you make a mistake, consider a prompt apology!
We also learned about examples of negative guerrila marketing: always check for permitting requirements! For example, LED placards in shape of Aqua teen Hunger force characters were hidden all around Boston shortly after the Boston bombing.
Posted By thinkLA,
Tuesday, February 24, 2015
Updated: Tuesday, February 24, 2015
On Monday, February 23rd, our friends at MultiVu, the multimedia production, distribution and media strategy group within PR Newswire, held a fun and informative Video Storytelling Workshop for us at their offices in Santa Monica. It was a night of creativity, friendly competition and learning best practices for storytelling. During the workshop, attendees were divided into groups and assigned a MultiVu producer and editor, and each group was tasked with creating a video for ThinkLA in only two and a half hours. All three groups did a great job, but one group came out the victor - GROUP A! Their prize? Each member was a awarded a brand new Apple TV! Kudos to everyone who participated. Check out all of the videos below!
Jordan Atlas, SVP/Creative Director at Edelman PR, helped us understand strategy, copy and design at this inspiring AdU class on February 18th.
We are all responsible for creative, whether your title announces that or not. Recognizing an idea is the first step. Breakthrough creative begins and ends with "The Idea" which equates to Strategy + Creative Expression. Check out Jordan's slides for his full breakdown.
Posted By thinkLA,
Wednesday, January 14, 2015
Updated: Wednesday, January 14, 2015
Once again, we visited the Red Bull headquarters in Santa Monica, this time for an in-depth conversation with industry leaders about the evolution of gaming into a spectator experience. What did the experts think?
"Social gaming and e-sports are the evolution of an arcade."
Andy Swanson, Twitch
"It's the sport of the digital generation."
Craig Levine, ESL
Live gaming will continue to be a real sport as long as great games are created and fans can experience those interactive games in an entertaining, stadium experience.
Posted By thinkLA Aficionado,
Thursday, November 6, 2014
Updated: Thursday, November 6, 2014
Technology is changing the media-buying landscape. The term "programmatic" is growing in popularity but often lacks consistent definition. On 11/4, we met at Rubicon Project for a top line overview of what programmatic is and what it isn't. Here are the takeaways from the team at Rubicon Project…
1. Automation is not the future, it’s the present.
2. The machines won’t put people out of work; relationships and negotiations are still needed, though execution becomes
easier and performance gets better.
3. Buyers and sellers both benefit – this is not a one-sided solution.
4. Automation isn’t new – in fact, advertising is late to the party.
5. Programmatic originally focused on unsold inventory but has matured into premium, high-valued placements and audiences.
And to our instructors: Ed Carey, VP, National Sales, Rubicon Project Michael Gellar,Sr. Director - Central, West, & Canada Head of Sales, Buyer Cloud, Rubicon Project Trent Beckley,Director, West Coast Sales, Rubicon Project Elvin Kawasaki, VP Digital Group Account Director, Initiative Jennifer Dodez, Account Director - Programmatic Solutions, Edmunds.com