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Advanced TV Breakfast Recap

Posted By Linda Schwab, Friday, October 20, 2017

TV viewership is healthier than ever, although how consumers view TV content is changing dramatically. The shift in consumer behavior and technology has created a huge challenge -  and the opportunity to use Advanced TV to more effectively target, engage, and measure the impact of campaigns. At ThinkLA’s first-ever Advanced TV Breakfast on October 20, over 500 attendees heard from a variety of speakers and panelists across the ATV spectrum.

Mike Bologna, president of one2one Media, kicked off the program with a keynote laying out the Advanced TV landscape. He reviewed the various tactical approaches to targeted TV, and provided a framework for successfully activating an ATV campaign. He also explored the use of data and metrics to accurately attribute brand health and sales life, noting that automation is critical for a successful targeted TV campaign.

Content programmers and distributors have to re-think their strategies to meet the needs of this new on-demand video world.   Our content panel - Rob Holmes, VP Programming at Roku, and Reagan Feeney, SVP, Head of Partnerships and Distribution at Hulu, discussed how on-demand platforms are rewriting the rules of television and reshaping the industry from content consumption, creation and distribution standpoints. The conversation was curated by Natalie Jarvey of The Hollywood Reporter.

The next panel focused on the solutions advertisers have been challenged to create in this fragmented landscape – what strategies are currently being implemented and how these strategies may continue to shift with the dynamic marketplace. Caty Burgess, SVP, Marketing and Media Strategies at The CW moderated a lively discussion with Scott Clark from Innovid, Mark Gall at Alphonso, Lisa Herdman from RPA, Karl Meyer at Samsung Ads, and Amanda Kozlowski at Lionsgate.

Wrapping up the program, we heard from a company that has positioned itself at the nexus of  these changes – our presenting sponsor, AT&T. Andy Barnet, VP, Western Advertising Sales from AT&T, and Matt Bayer, SVP Advanced Television & Cross-Screen at Cadreon, covered the use of advanced media in an overall national strategy, segmentation, measurement tactics from the top to the bottom of the funnel and a case study from an addressable advertiser.

Raffle Winners

  • Carly Moniz, Warner Bros. Brand Networks - Nintendo Switch, courtesy of Innovid
  • Jeff Zim, R&R Partners - Apple TV, courtesy of AT&T AdWorks
  • Hunter Havins, Canvas Worldwide - Roku 4K TV, courtesy of Roku
  • Jan Gonzales, Palisades Media Group - Amazon Echo Show, courtesy of Alphonso


  • Andy Barnet, VP, Western Advertising Sales, AT&T AdWorks
  • Mike Bologna, President, one2one Media
  • Caty Burgess, SVP, Marketing & Media Strategies, The CW
  • Scott Clark, VP, Brand Partnerships, Innovid
  • Reagan Feeney, SVP, Head of Partnerships & Distribution, Hulu
  • Mark Gall, Chief Product Officer, Alphonso inc.
  • Lisa Herdman, Director of National TV & Branded Content, RPA
  • Rob Holmes, VP Programming, Roku
  • Natalie Jarvey, Staff Writer, Hollywood Reporter
  • Amanda Kozlowski, SVP, Digital Marketing, Lionsgate
  • Karl Meyer, Media Head of Sales, West Coast Samsung Ads

































Presenting Sponsor

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Tags:  #ThinkTV  Advanced TV  Alphonso  AT&T AdWorks  CTV  Hulu  Innovid  OTT  programmatic TV  Roku  Samsung Ads 

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Happy Holidays! 2015 Holiday Party benefitting Toys For Tots Highlights

Posted By Web Admin, Friday, December 4, 2015

On Thursday, December 3rd, we held our annual holiday party; a white winter wonderland benefiting Toys for Tots. Complete with Santa, live music, & Marines, over 800 advertising professionals celebrated the holiday season! And of course, each guest brought a toy for the annual toy drive, resulting in over 2,000 toys for LA children in need. #thinkWINTER




Check out the Photo Booth Photos HERE.



Presenting Sponsor


Tags:  #ThinkToys  #thinkWINTER  Entertainment  Hulu  Marketing  Social  social events  Toys For Tots Foundation  winter party  winter wonderland party 

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