Posted By Admin,
Friday, June 14, 2019
Updated: Friday, June 14, 2019
More than 1,000 of Los Angeles’ biggest thinkers in advertising gathered in the Beverly Hilton International Ballroom for the ninth annual ThinkLA IDEA Awards Gala to celebrate advertising’s greatest people, work, and companies in the region in 2018.
Presenting sponsor Teads set the tone with an elegant party atmosphere. The awards, which recognized Southern California’s most illuminated creative and tech-savvy brains, was produced by ThinkLA, the nonprofit organization dedicated to empowering Los Angeles’ media, marketing, and advertising communities.
Other sponsors included Samsung Ads, TuneIn, Vevo, Xandr, NOM, Premion, Amobee, Twitter, imgur, Tremor Video DSP, Exponential, Blis, Conversant, and LoopMe. Production partners included Dash Two, Jukin Media, PopShorts, Rapport, Hope Creative, and V3.
The evening’s events included a cocktail reception and dinner, followed by dinner and the awards show, and concluded with an after-party on the Beverly Hilton pool deck.
During the gala, presenters bestowed agencies, brands, and individuals with achievement awards for the best annual campaigns, companies, and professionals in their fields. Submissions, which were produced by and/or for Southern California-based companies and launched in the 2018 calendar year, were judged by key advertising, brand, and tech executives outside of the L.A. market.
BEST AUTO CAMPAIGN: Walton Isaacson, Lexus & Black Panther: Long Live the King
BEST BRANDED CONTENT/STORYTELLING CAMPAIGN: Deutsch, Taco Bell | Web of Fries
BEST CAUSE MARKETING CAMPAIGN: Dailey, What Diversity Gives Us
BEST ENTERTAINMENT CAMPAIGN: Horizon Media, Brockmire Season 2
BEST EXPERIENTIAL CAMPAIGN: Giant Spoon, HBO’s SXSWestworld
BEST INFLUENCER CAMPAIGN: Horizon Media, So Cal Honda Dealers Influencer Video Series
BEST SHORT FORM VIDEO AD CAMPAIGN: Assembly Media, Ask Deadpool
BEST VISUAL CAMPAIGN: 180 LA, Postmates “We Get It”
THINKLA INNOVATOR: Assembly Media, Ask Deadpool
CAMPAIGN OF THE YEAR: Walton Isaacson, Lexus & Black Panther: Long Live the King
BOUTIQUE AGENCY OF THE YEAR: PopShorts
CREATIVE/FULL SERVICE AGENCY OF THE YEAR: Zambezi
MEDIA/FULL SERVICE AGENCY OF THE YEAR: OMD
SILICON BEACH START-UP OF THE YEAR: NOM
PARTNER OF THE YEAR: Samsung Ads
AGENCY EMERGING LEADER OF THE YEAR: Derek Hand, Canvas Worldwide
AGENCY EXECUTIVE OF THE YEAR: Mark Egan, MediaCom
SALESPERSON OF THE YEAR: Michelle Kim, Tremor Video DPS
Cheers to the dreamers, the doers, the makers, the risk takers. Here's to the Best of Us.
The IDEA Awards Gala honors campaigns, agencies, clients, marketers, media partners and individuals that exemplify the best our region has to offer. For the eighth year, we celebrated Southern California's advertising, marketing and media superstars.
Thank you for supporting your fellow marketing and advertising family by showing up for our premier event of the year. BIG congratulations to all of our finalists, winners, and entries and special thanks to our host, Paul Ollinger, commentators: Jacklyn Uweh and Chris Denson, and our event partners and sponsors who helped us create all of the magic! #ThinkAwards#PowerOfUs
Thank you for your participation at this year's IDEA Awards Gala!
What a show! We really can't thank you enough for supporting your fellow marketing and advertising family by showing up for our premier event of the year. BIG Congratulations to all of our finalists, winners, and entries and special thanks to our partners and sponsors who helped us create all of the magic!