We are still reveling from Trends Breakfast: Cultural Resurgence, special thanks to all those who atended and a VERY BIG thank you to our inspiring speakers: All Def Digital's Russell Simmons and Josh Mandel, Reddit's Alexis Ohanian, & OZY's Carlos Watson, and to our sponsors OZY Media and Viant Technology.
We have heard lots of positive feedback from attendees and our takeaways about creating authentic content, the role that both the minority-majority millennial generation has to play in the future of content, and the short mediation session led by Russell will certainly stay with us!
Posted By Administration,
Friday, September 9, 2016
Updated: Tuesday, August 16, 2016
As is true for all media platforms, gaming is undergoing rapid transformation. An industry which once held the attention of supposedly niche audiences is now capturing that of a much broader group. And last night, we called in the expert players to give us the inside scoop.
On this quarter's YoungStars panel and mixer, industry experts explored the topics which make for buzzworthy headlines and the public hungry for hacks: GAMING. Thank you to Forbes for sponsoring, Facebook for hosting us, and Grubhub for the delicious eats. We hope to see you at the next YoungStars! #ThinkStars
Thank you to all of our speakers: Alexander Krivicich, Founder, Super Bit Machine Luzu Games, Gaming Influencer, Maker Studios Naomi Ladizinsky, Chief Creative Officer, Nix Hydra Ryan McGarry, Client Partner, Gaming, Facebook Dana Pirkle, Integrated Marketing Manager, 3BLACKDOT
Posted By thinkLA Aficionado,
Monday, July 21, 2014
Updated: Monday, July 21, 2014
On July 17, 2014, over 500+ guests attended our 2014 Entertainment Marketing Breakfast at the Ritz-Carlton Hotel to discuss marketing trends in the millennial age. Here are three takeaways from our speakers:
Millennials reach millennials. This generation is eager to share knowledge with their friends and go beyond the ordinary means of seeking information- they want an authentic and personalized message that they can depend on. – George Strompolos, Fullscreen
Advertising is not the problem, bad advertising is. Millennials like to access information from their peers, trusted friends and close network. With constant overflow of advertising, they filter the most useful and practical advice for their everyday lives. "If you want to shape the future, then talk to it". – Kent Rees, Pivot TV
The "Barney Affect" effect not only symbolizes a popular purple dinosaur show that most millennials grew up watching, but how those values of equality and justice still hold true for them today. Companies and brands should mirror their social responsibility in order to attract this generation to their products. Millennials expect brands to take note of their feedback and engage them in interactive communication. – Warren Wright, EVP of LifeCourse Associates.
Thalia Doherty, Tru TV - Kindle Fire/Amazon TV, courtesy of The Los Angeles Times Kevin Ford, OMD - PS4, courtesy of Twitch Sara Leverty-Lavoie, Rouge Beauty- Xbox One, courtesy of Curse Carolyn Loo, UM - iPad Air, courtesy of Session M
Thank you to our speakers:
Warren Wright, Executive Vice President - Lifecourse Associates Kent Rees, Executive Vice President, Pivot TV
Kevin Winston, Founder, Digital LA George Strompolos, CEO and Founder, Fullscreen