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Our 2019 Mobile Breakfast focused on the theme of Grow Your Mobile Competence: How to Better Connect, Create and Convert through Mobility
Being "mobile-first", "mobile-ready", etc. -- it's tough to excel in mobile. In the modern digital economy, many brands still find it challenging to tailor their content and marketing decisions for mobile, from site design to the types of ads they invest in. Few brands would say they're strong at optimally deploying marketing resources and streamlining their mobile commerce experiences. These decisions increasingly impact the bottom line.
Whether your content and ads are brilliant but need work on conversion, or your commerce efforts are great but you need to expand reach and engagement, we've got you covered. Grab your rectangular marketing device, hail a ride share, hop on a Bird... and head to the ThinkLA Mobile Breakfast. We'll help you unlock your potential in mobile.
For a more in-depth recap, read our blog post.
See last year's Mobile Breakfast Recap.
|EVENT PHOTOS||HIGHLIGHT VIDEO COMING SOON|
EVP, Chief Marketing Officer
Left Front Media
BCG Digital Ventures
Group Creative Director
|Walter Geer III(bio)
Media Sales Director, Brand and Agency Partnerships
Rise & Shine & Partners
Over 750 attendees gathered for our Mobile Breakfast at the Beverly Hilton. Guests heard from Jack in the Box, Tastemade, Google, Instagram, Waze and other brands about their "mobile-first" strategies.
We would like to extend a big "Thank you" to our keynote speaker: Iwona Alter, VP, Marketing at Jack in the Box, and to our other speakers: Aaron Austin, Sarah Bachman, Ben Blatt, Karin Gilford, Oren Katzeff, Raghu Kodige, Melaney Lubey, Nick Mokey, Joanne Nichols, Sarah Ohle, Kate Slovin, Autumn White, and Doug Zanger for an educational morning.
Everything in our lives is becoming “smart” -- from our phones to wristbands and homes. It might seem like rocket science, but the fundamental building blocks are very simple as well as important for marketers to understand. In this hands-on workshop, we used littleBits to create and understand the next generation of tech innovation!
With the help of these tiny electronic modules that snap together, we built and created our own products, and then connected them to the internet. The workshop ended with a reflection on what this means for innovation and for us as an individual.
Check out the presentation slides below!
Thank you to our instructor, Per Håkansson, and Ignited for hosting us.
At ThinkLA's Mobile Breakfast 2015, we learned about how mobility is essential to being connected to things in our everyday life. We explored current and upcoming trends in the mobile world that will impact us and the way we connect to others.
Edwin Wong, Sr. Director, B2B Strategic Research & Insights at Yahoo!, discussed smart phone dominance. There are three main factors that continue to keep us connected… 1. Screen size – The larger the screen, the more time a user spends with their phone. 2. Better apps – the most successful apps provide real value, convenience and connection. 3. Cross screen use is creating sequential experiences.
The location based panel discussion mostly centered around enhanced targeting capabilities of mobile platforms, specifically geo-targeting. Since 85% of all data has some type of location reference, geo-targeting has vastly improved over the years. Beacons can push sale notifications to a user when they enter a geo space and geo-tracking can indicate an in-store visit or other locations that a customer may go, but there are some challenges or concerns. The main concerns are privacy and quality of location data. Lastly, the panel predicts that in 2017 mobile ad revenue will be two times what it is now in display ad revenue.
Sr. Director of Digital Marketing at Mattel, Heather Miller, shared Mattel’s mobile strategy and several specific mobile experiences that they have created to connect with their consumers. Mattel’s strategy is to lead with digital in everything that they do, and their goal is to provide connected brand engagement experiences. There is well documented research proving kids are extremely immersed in digital play on mobile devices. The IAB states that moms spend 35% more time on mobile devices than any other platform. They feel the app experience is a much safer environment than surfing the web.
Insights provided by:
Digital Sales Manager, Time Warner Cable Media
Edwin Wong, Senior Director, B2B Strategic Research & Insights, Yahoo!
Asif Khan, Founder & President, LBMA moderator
Monica Ho, SVP of Marketing, xAd
David Shim, Founder & CEO, Placed
Tyler Bell, VP of Product, Factual
Loren Hillberg, President & GM, Thinknear
Heather Miller, Sr. Director of Digital Marketing, Mattel
Ashwin Navin, CEO & Co-Founder, Samba TV