Over 750 attendees gathered for our Mobile Breakfast at the Beverly Hilton. Guests heard from Jack in the Box, Tastemade, Google, Instagram, Waze and other brands about their "mobile-first" strategies.
We would like to extend a big "Thank you" to our keynote speaker: Iwona Alter, VP, Marketing at Jack in the Box, and to our other speakers: Aaron Austin, Sarah Bachman, Ben Blatt, Karin Gilford, Oren Katzeff, Raghu Kodige, Melaney Lubey, Nick Mokey, Joanne Nichols, Sarah Ohle, Kate Slovin, Autumn White, and Doug Zanger for an educational morning.
Victoria Adelhelm, Account Manager, Fetch: Sonos Speakers, courtesy of Nucleus
Samantha Baseford, Associate Media Director, RPA: Beats By Dre headphones, courtesy of AdColony
Matt Lipschutz, Zimmerman Account Director, Zimmerman: Apple Gift Card, courtesy of Sabio Mobile
Daria Hannah, Senior Strategist, GiantSpoon: Google Home Mini, courtesy of Waze
Iwona Alter, Chief Marketing Officer, Jack In The Box
Aaron Austin, Mobile App Sales and Strategy Expert, Google
Sarah Bachman, SVP, Digital Experience Lead, Horizon Media
Ben Blatt, Executive Director, Digital Marketing, ABC/Disney
Karin Gilford, SVP/GM, Movies Anywhere, Walt Disney Studios
Oren Katzeff, Head of Programming, Tastemade
Raghu Kodige, Chief Product Officer and Co-Founder, Alphonso Inc.
Posted By Emily Hope,
Tuesday, March 28, 2017
Updated: Tuesday, March 28, 2017
We would like to extend a big "Thank you" to Henry Blodget, Charlotte Cochrane, Matt Doherty, Rita Drucker, Dan Greenberg, Amy King, Gustavo Leone, Serge Matta, Kimberly Smith, and Missaka Wijekoon for a highly educational morning.
After an enlightening and informative keynote by Henry Blodget, attendees were treated to a vibrant panel discussion among mobile and location marketing experts. Led by Charlotte Cochrane, the panel discussed the benefits and issues surrounding GPS, beacon technology, and much more. Rita Drucker of Yahoo! presented detailed information on mobile use and consumer behavior, while Dan Greenberg of Sharethrough and Gustavo Leone of Mattel held a fireside chat discussing recent Barbie campaigns and their connection to mobile interaction.
Henry Blodget, Cofounder, CEO, and Editor-in-Chief, Business Insider
Charlotte Cochrane, SVP, Managing Director, Digital, Horizon Media
Matt Doherty, Regional Sales Director, PlaceIQ
Rita Prosyak Drucker, Head of Yahoo Storytellers, Yahoo
Dan Greenberg, Co-Founder and CEO, Sharethrough
Amy King, Director, Product Marketing, MaxPoint Interactive, Inc.
Gustavo Leone, Content Development & Distribution of New Media, Mattel
Posted By Administration,
Friday, March 27, 2015
Updated: Friday, March 27, 2015
At ThinkLA's Mobile Breakfast 2015, we learned about how mobility is essential to being connected to things in our everyday life. We explored current and upcoming trends in the mobile world that will impact us and the way we connect to others.
Edwin Wong, Sr. Director, B2B Strategic Research & Insights at Yahoo!, discussed smart phone dominance. There are three main factors that continue to keep us connected… 1.Screen size – The larger the screen, the more time a user spends with their phone. 2.Better apps – the most successful apps provide real value, convenience and connection. 3.Cross screen use is creating sequential experiences.
The location based panel discussion mostly centered around enhanced targeting capabilities of mobile platforms, specifically geo-targeting. Since 85% of all data has some type of location reference, geo-targeting has vastly improved over the years. Beacons can push sale notifications to a user when they enter a geo space and geo-tracking can indicate an in-store visit or other locations that a customer may go, but there are some challenges or concerns. The main concerns are privacy and quality of location data. Lastly, the panel predicts that in 2017 mobile ad revenue will be two times what it is now in display ad revenue.
Sr. Director of Digital Marketing at Mattel, Heather Miller, shared Mattel’s mobile strategy and several specific mobile experiences that they have created to connect with their consumers. Mattel’s strategy is to lead with digital in everything that they do, and their goal is to provide connected brand engagement experiences. There is well documented research proving kids are extremely immersed in digital play on mobile devices. The IAB states that moms spend 35% more time on mobile devices than any other platform. They feel the app experience is a much safer environment than surfing the web.
Edwin Wong,Senior Director, B2B Strategic Research & Insights, Yahoo!
Asif Khan, Founder & President, LBMA moderator
Monica Ho,SVP of Marketing, xAd
David Shim, Founder & CEO, Placed
Tyler Bell,VP of Product, Factual
Loren Hillberg, President & GM, Thinknear
Heather Miller, Sr. Director of Digital Marketing, Mattel
Ashwin Navin, CEO & Co-Founder, Samba TV
Thank you to our speakers:
Henry Blodget, CEO and Editor, Business Insider
Vaino Leskinen, Head of Mobile, TBWA's Media Arts Lab
Heidi Browning, SVP of Strategic Solutions, Pandora
Coco Jones, Head of Brand Partnerships, Shopkick Janine Gianfredi, Marketing Lead, Google Glass
Thank you to our sponsors: