Posted By Emily Hope,
Friday, October 6, 2017
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Meeting the Challenges of a Category in Transition
Automotive marketing has seen its share of trends, fads, and failures. As we approach the year 2020, we are faced with an industry and its marketing in transition: Sales have eased, incentives are rising, and sedans continue to falter at the expense of growth for trucks and SUVs; Mobile, data-driven programmatic and attribution models are exerting pressure on marketers, agencies, and publishers, complexity and lower revenue for content creators; Autonomous technology, electric vehicles, and ride-hailing are increasing R&D budgets at automotive manufacturers and adding to the confusion.
On Thursday, Oct. 5, we held our annual Motor City West conference in Long Beach. Over 450 attendees met to learn and discuss automotive marketing.
Congratulations to our raffle winners:
- Josh Lazo, RPA - Beats Headphones, courtesy of Cox Automotive
- Eliana Velasco, Canvas Worldwide - 360 Video Camera, courtesy of Receptiv Mobile Video
- Danielle Joie Thouin, Fraser Communications - Apple Air Pods, courtesy of US Auto News
- Leisha Bereson, VP, Group Director, Canvas Worldwide
- Brian Cooley, Editor at Large, CNET
- Allie Coulter, Assistant Manager, Social Media, Honda
- Stephen Kosowski, Manager, Long Range Planning & Strategy, Kia Motors
- America Tom Libby, Manager, Loyalty Solutions, IHS Automotive
- Milind Raval, Former Managing Director, Spark44
- Cindy Scott, Brand Traction
- Josh Searcy, Chief Product Officer, Hearst Autos / Caranddriver.com
- Matt Smart, Account Executive, Cox Automotive
- Aki Spicer, Chief Strategy Officer, TBWA\Chiat\Day NYC
- Tom Wiggins, Lead Fuel Cell Test Driver
Motor City West
Posted By Administration,
Thursday, November 20, 2014
On 11/19, we met for the first time at the LA Auto Show for our annual Motor City West and took a deep dive into the current and future market trends of auto shoppers, new automotive design and technologies that will ultimately reshape the automotive landscape. What were some of the highlights?
- According to UTA Brand Studios' Brand Dependence Index, Audi came out on top with the highest brand attachment.
- We chatted about the democratization of the luxury car market as well as marketing engagement in car development. Goal should be to understand the customer, invite the costumer in and be a part of the customer's life.
- Toyota's Ed La Rocque and Honda's Steve Center went head to head on fuel cells and alternative technologies. Be on the lookout for their hydrogen cars!
- According to Guvenc Ozel from IDEAS-UCLA Architecture and Urban Design, we need to move from design thinking to spatial thinking.
- Karl Brauer of KBB said the average daily commute is 51 minutes, which means a lot of in-car marketing opportunities! 80% of cars have infotainment systems.
Congratulations to the raffle winners:
Jim Lorden, Dailey - Chromecast and $100 Gift Card courtesy of Kelley Blue Book
Roger Greene, Garage Team Mazda - Beats by Dre courtesy of Quantcast
Cristina Chow, Initiative - Movi Powerstation courtesy of Thinknear
Danya Diaz, Dailey - GoPro courtesy of Axciom
Steven Hurley, Garage Team Mazda - 6 month Club W membership courtesy of Giant Media
Thank you to our speakers,
, Senior Director of Industry Insights
, Kelley Blue Book
Steven Center VP, Environmental Business Development Office
, American Honda Motor Co, Inc.
, Director, Corporate Planning and Strategy,
Hyundai Motor America
Ed La Rocque
, National Marketing Manager, Fuel Cell Vehicles
, Toyota Motor Sales, U.S.A., Inc.
, Senior Creative Consultant
, Client Director, Strategy
, Technology Director
, IDEAS-UCLA Architecture and Urban Design
, Co-Founder & Chief Branding Officer
, UTA Brand Studio
Press Coverage2014 Los Angeles Auto Show
according to Rob Alen, Director
And our sponsors:
LA Auto Show
Motor City West