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Auto Breakfast 2019 Sponsored by PlaceIQ (Recap)

Posted By Admin, Thursday, April 11, 2019
Updated: Thursday, April 11, 2019

What an event this was! The speakers, the panels, the 900+ attendees...the L.A. traffic! We had a jam-packed morning of insight and impact. Thank you for being there, and thank you to our speakers!

KEYNOTE

  • Dino Bernacchi, CMO, Mazda, N.A Operations

SPEAKERS

  • Steve Arhancet, Co-CEO and Owner, Team Liquid
  • Jerry Beers, Managing Director, Central Agency Analytics, Saatchi & Saatchi LA
  • Marc Bland, VP, Diversity and Inclusion, IHS Markit
  • Brian Diamond, VP, Group Media Director, Canvas Worldwide
  • Drew Breunig, SVP, Strategy, Place IQ
  • Mindy Hamilton, SVP, Partnership, Marvel
  • Phil Hruska, Manager, Media, Honda
  • Ryan Johnson, SVP, Group Director, RPA
  • Mary Jane Kroll, Media manager, Lexus
  • Raj Register, Head of Brand Strategy and Growth Audience Marketing , Ford Motors Co.
  • Chris Yeo, Brand Partnerships , Reddit


EVENT PHOTOS 
AUTO BREAKFAST VIDEOS courtesy of Google 

 

HIGHLIGHTS VIDEO 



CONGRATULATIONS to our raffle winners!

From Place IQ, Apple Watch  |  Winner  -  Alice Abousleiman, RPA
From Teads, Porsche Driving Experience  |  Winner -  Rebecca Kline, Canvas Worldwide
From Twitter, Bluetooth Headset  |  Winner -  Lindsay Yu, RPA
From IHS Markit, Dash Camera  |  Winner -  Mya Le, RPA
From U.S. News, Apple Air Pods  |  Winner< -  Andrew Barton, Innocean Worldwide
From Spectrum, iPad Mini  |  Winner  -  Gresia Franco, RPA
From Cox Automotive, $200 Car Detailing  |  Winner  -  Kellen Laker, Team One


Curious about last year's Auto Breakfast? Read the Auto Breakfast Recap here.


Presenting Sponsor

https://www.placeiq.com/


Supporting Sponsors

https://www.teads.tv/

Spacer

Spacer https://twitter.com/

Spacer https://www.viantinc.com/


Video Sponsor

https://www.google.com/



Sponsors

https://ihsmarkit.com/industry/automotive.html

Spacer https://www.usnews.com/



Exhibit Sponsor Spacer Raffle Sponsor Spacer Raffle Sponsor
https://loopme.com/

Spacer https://www.spectrum.com/

Spacer https://www.coxautoinc.com/


Tags:  #thinkauto  analytics  auto breakfast  Canvas Worldwide  casue and effect  Creative  Diversity  experience  Ford Motors  Honda  IHS Markit  impact  inclusion  Lexus  marketing  MArvel  Mazda  media  MMM  MTA  partnerships  Place IQ  Reddit  RPA  Saatchi & Saatchi  Team Liquid 

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Auto Breakfast 2017

Posted By Sara Hope, Friday, April 21, 2017

We hope everyone enjoyed the 2017 Auto Breakfast! We are grateful to our speakers and especially to our sponsors who helped make all the magic happen. This year’s event was presented by PlaceIQ, and supported by Pinterest, Cox Automotive, and Eyeview.

We kicked off with an energizing keynote from Brian Cooley of CNET, who set the scene with his fast-paced rundown of all that’s new and happening in the auto world, and what to look for as the “next big thing”.

Next, we took a deep dive into the world of “influence” and considered what it takes to create it, measure it, and assess its value in auto marketing. We were entertained and enlightened by speakers from several auto brands and agency partners who contribute so much to the ThinkLA community. The role of emerging technology was explored through some deeply engaged discussion among industry thought leaders.

SPEAKERS

  • Brian Cooley, Editor In Chief, CNET
  • Mike Levine, North America Product Communications Manager, Ford Motor Company
  • Matt Wechsler, COO and Managing Director, Civic Entertainment Group
  • Will Cady, Partnerships & Advertising, Reddit
  • Chris Nicholls, Communications Director, SSLA
  • Anthony Oliveira, Media Planner, Toyota
  • Cindy Scott, Brand Traction
  • Drew Bruenig, PlaceIQ
  • Leisha Bereson, Canvas Worldwide
  • Brian Diamond, VP Group Director, Strategy, Canvas Worldwide
  • Darren Lachtman, Co-Founder, Niche
  • Mike Dossett, Associate Director, Digital Strategy, RPA

TAKEAWAYS

  •  The need for a meaningful connection between a brand and its audience
  • An authentic and transparent role in the brand conversation is a must
  • Technology has a vital role in enhancing and analyzing influence
  • Everyone’s a content creator and a media channel in their own right
  • The influencer role has to have substance and meaning beyond that of paid advocate

 

PHOTOS



 

 

 

 

 


 

 

 

 

 

 


VIDEO


SPONSORS

 

Presenting Sponsor
Member

Supporting Sponsor Supporting Sponsor Supporting Sponsor
Member Member Sponsors

Wifi Sponsor Sponsor
Sponsor Member
Creative Partner
Member

 

 

Tags:  #autobreakfast  #thinkauto  auto advertising  auto breakfast  auto marketing  place iq  thinkLA 

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