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Growth of Gaming Hosted by Red Bull Media House

Posted By thinkLA, Wednesday, January 14, 2015
Updated: Wednesday, January 14, 2015

Once again, we visited the Red Bull headquarters in Santa Monica, this time for an in-depth conversation with industry leaders about the evolution of gaming into a spectator experience. What did the experts think?

 

"Social gaming and e-sports are the evolution of an arcade."
Andy Swanson, Twitch

 

"It's the sport of the digital generation."
Craig Levine, ESL

 

Live gaming will continue to be a real sport as long as great games are created and fans can experience those interactive games in an entertaining, stadium experience.

 

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Thank you to our speakers:

Moderator: Lisa Welch, VP, Consumer Strategy & Insights, Activision
Craig Levine, EVP, ESL
Andy Swanson, VP, Sales, Twitch

And thank you to our host:

 

Tags:  Conversation  Education  Live Gaming  Red Bull Media House 

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Top 5 Takeaways from Bands & Brands 2014

Posted By Laura Horstmann, Wednesday, October 22, 2014
Updated: Wednesday, October 22, 2014

On 10/21, we got together at Red Bull Media House to discuss the future convergence of music and brands, and how brands enable the commercialization of music today. Here were the takeaways from the panel:  

  • Music is both experiential and connective
  • It's important for agencies and brands to have a strong A&R department. 
  • It's not easy to be a matchmaker. To make magic happen, labels, brands and artists have to work together. 
  • The best relationship between a band and brand is when it begins organically and authentically. A band should find a brand compelling. 
  • A band can be unpredictable. How do you mitigate that? Sometimes you can't. It's about having a strong A&R and the right category from the start. 

Bottom line for those in attendance, brands are looking to align with bands in an authentic way that helps them make an emotional connection with consumers!  

Photos

Thank you to our speakers:
Dax Kimbrough, (moderator), Head of Marketing, PopStar Club
Sam WalshExecutive Producer, Team One

Raymond Leon RokerDirector/Content Executive, Goldenvoice
Dennis WolfeHead of Music Content & Partnerships, Tongal


Thank you to Defiant the Lion for the live performance, and our host:

Tags:  Branding  Music  Red Bull Media House 

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