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Legal Issues in Advertising

Posted By Sara Hope, Friday, September 30, 2016

On Sept. 27th, we discussed social media advertising, clearance issues, UGC challenges, and copyrights and music law in advertising. We learned when launching a social campaign to anticipate a range of consumer reactions. 

A few key takeaways:

  • Be sensitive to social and political issues
  • Determine all the ways your company plans to use your content
  • Have appropriate protections and response mechanisms in place before you begin
  • Take advantage of the federal laws that were enacted to protect you
  • Monitor content and refuse to post content that violates your terms and conditions
  • Copyright protects expression, not ideas


Presentation Slides

Cutting Edge Marketing Techniques in Legal
Copyright and Music Law In Advertising

Tags:  copyright law  legal  legal issues in advertising  marketing for legal  music law  social media  UGC 

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Social Media Breakfast 2014

Posted By Administration, Friday, September 5, 2014
Updated: Friday, September 5, 2014

On Thursday September 4th, we got to hear about the evolving nature of Social Media from experts in the field. Kim Celestre from Forrester Research discussed creating utility marketing to reach the "always addressable consumer." Stacy Martinet from Mashable touched on the importance of being picky when choosing which platforms to market your product across. Tom Pettus from Deutsch highlighted the ever-growing trend of User Generated Content and it's influence throughout a variety of campaigns. Guests also heard from a great panel of specialists including Katie Lavin of 20th Century Fox, Derek Baynham of tinyREBELLION, and Eric Holden of EIF who covered the basics of how to take a human approach to social media marketing.

Photos
Video
Presentation Slides



Press Coverage

How to Make Sure Your Social Marketing Isn’t 'Junk' by Matt Kapko, CIO

Forrester offers 5 ways to win at utility marketing at ThinkLA Social Media Breakfast by Lizzie Serber, iMedia Connection

Congratulations to the raffle winners:

Michele Fitzwilliam, The Hollywood Reporter - Jawbone, courtesy of Sizmek
Edward Trujillo, Hall & Partners - Beats by Dre Headphones, courtesy of tumblr

Thank you to our speakers:

Kim Celestre, Senior Analyst, Forrester Research
Stacy Martinet, Chief Marketing Officer, Mashable
Tom Pettus, EVP, Group Creative Director, Deutsch

Thank you to our panel:

Don Lupo (Moderator), SVP/Director of Digital Production, Dailey
Derek Baynham, Content Creator, tinyREBELLION
Eric Holden, SVP, Digital Marketing, Entertainment Industry Foundation
Katie Lavin, VP, Digital Marketing, Twentieth Century Fox

Thank you to our sponsors:

 

 

Tags:  Deutsch  Forrester Research  Mashable  Social Media  tinyREBELLION 

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