We hope everyone enjoyed this year's Auto Breakfast!
We are beyond grateful to those who attended, the knowledgeable speakers, and especially to our sponsors who helped make the magic happen. This year’s event was presented by PlaceIQ, and supported by Alphonso, Media IQ, Cox Automotive, Foursquare, IHS Markit, Thinknear, and US News.
- "I had a great time. I've been to many of these talks and this was the first time my attention was kept through the entire presentation."
- "Wonderful speakers and a great variety of topics. Can't wait for next year!"
- "Auto breakfast continues to be one of the best industry events in Los Angeles. Amazing speakers that gave interesting insights."
Marc Bland, VP, Diversity & Inclusion, IHS Markit
Drew Breunig, SVP, Strategy, PlaceIQ
Kimberley Gardiner, Director, Marketing Communications, Kia Motors America
Gregory Johns, EVP, Chief Digital Officer, Canvas Worldwide
Cilmara Santos, SVP, Client Services and Brand Partnerships, Conill
Christopher Scuro, Digital Operations Director, Global Team Blue
“We are the youngest mainstream auto brand on the market, which means we can leverage those who may not judge us a a brand, but see that our products are just THAT awesome.” - Kimberley Gardiner
"There is no digital marketing, only marketing in a digital world." - Greg Johns
"The best short-term strategy is a long-term strategy. Your goals should be working towards what you want to accomplish in 10 or 30 years." - Mark Miller
"There is no cookie-cutter approach to influencer marketing, but choose influencers that own, love and are loyal to your brand. Consider 'non-traditional' multicultural properties as influencer content opportunities." - Carlene Rowe and Cilmara Santos
"Many Luxury Automotive campaigns fly over the heads of African American and Hispanic consumers like foreign objects in the night...it's time for an African American pickup campaign" - Marc Bland
Sunaia Severensson, Goodway Group: Beats by Dre, courtesy of PlaceIQ
Veronica Crews, RPA: Apple iPad, courtesy of Alphonso
Charlotte Cochrane, Horizon Media: FitBit, courtesy of MediaIQ
Teresa Tran, Horizon Media: Amazon Echo, courtesy of IHS Markit
Brad Marsh, Team One: Ring Doorbell, courtesy of Thinknear
Over 100+ dog-loving tech, media, marketing and advertising professionals from Los Angeles got together on Friday, October 30th at Team One in Playa Vista to celebrate our ad dogs and meet other canine enthusiast. We had fun with dog adoptions, food truck grub, pet portraits, beer station, music and dog costumes. Through an Instagram contest, the top five dogs with the most likes were announced at the event and became barkLA's Doggy Board of Directors and will plan meetups in 2016. Proceeds went to Best Friends Animal Society Los Angeles and No Kill LA.