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ELC Live! Brand Authenticity Recap

Posted By Administration, Friday, March 29, 2019
Updated: Friday, March 29, 2019

Attendees at our ELC Live! event enjoyed a great conversation around brand authenticity... for real! Major thanks to El Camp and Ignited USA for hosting us, and thanks to our brilliant panelists:

Kasi Bruno, Managing Director, Research, and Cultural Intelligence, Culture Bureau
Matthew Brian Buchenroth, Head of Creative and Creative Entrepreneur, Pluto TV
Sybil Grieb, U.S. Head of Influencer Strategy and Programming, Edelman
Mia Von Sadovszky, SVP, Group Planning, Director, RPA

Brands are integrated into all aspects of society and, as consumers demand them to be more responsible participants, brands are expected to be more personal and transparent with their target audiences. Yet, in a world full of social media fads and temporary bandwagon philanthropy, can brands ever really be considered authentic? Join us for a conversation around brand safety, the use of social influencers and managing an authentic brand image in today's market. We asked: Are brands for real?

EVENT PHOTOS

Tags:  authentic  authenticity  brand  brand image  ELC  influencers  live  responsibility  social  transparent 

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Trends Breakfast: Cultural Resurgence

Posted By Sara Hope, Monday, November 7, 2016

We are still reveling from Trends Breakfast: Cultural Resurgence, special thanks to all those who atended and a VERY BIG thank you to our inspiring speakers: All Def Digital's Russell Simmons and Josh Mandel, Reddit's Alexis Ohanian, & OZY's Carlos Watson, and to our sponsors OZY Media and Viant Technology.


We have heard lots of positive feedback from attendees and our takeaways about creating authentic content, the role that both the minority-majority millennial generation has to play in the future of content, and the short mediation session led by Russell will certainly stay with us!

 

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Thank you to our Sponsors

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Tags:  all def digital  authenticity  creating content  Creative  marketing  meditation  Millennials  reddit 

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