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Digital Production: Process and Profitability

Posted By Emily Hope, Wednesday, February 28, 2018

We would like to extend a big thank you to Don Lupo for a highly educational session, at to Jukin Media for hosting the group.

 

We learned what it takes to make a digital project efficient and profitable, whether producing banners, a mobile app, or a website as well as the basics of the digital production process, how to estimate for projects, and why the client needs to pay for IA, UX, and QA, as every agency has challenges with digital production:

  • Account does not always know it well
  • Creative does not always follow best practices
  • Finance doesn’t always know how to bill for it
  • Very few people know how to make it profitable

Digital production can be far more complicated than anyone anticipates, but focusing on process can make it much easier. In this class, we discussed what it takes to not only get websites and banners out the door AND how to get them done efficiently and (hopefully) profitable.

KEY TAKEAWAYS

  • A clearer understanding of digital production process
  • How to best utilize digital producers
  • How proper estimating can save and make money
  • Why you should fight for IA and QA when the client balks
  • How to use consumer empathy to make a better digital product

 

PRESENTATION SLIDES


Tags:  #Thinklearndo  digital advertising  Don Lupo  production 

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Programmatic Summit 2016

Posted By Sara Hope, Tuesday, November 15, 2016

Thank you IAB and our attendees, vendors, and sponsors for making the Third Annual Programmatic Summit on Nov. 14 a huge success. More than 400 brand marketers, media buyers, online publishers, ad networks, ad exchanges, and other solution providers participated in candid conversations surrounding emerging programmatic channels, data-driven creative, cross-channel attribution, and more.

 

View the agenda for a recap of our sessions, and read about the Programmatic Summit speakers on the event page.

 

Congratulations to our raffle winner, Andrew Keegan, Director of Technology at Team One, who won an Apple Watch courtesy of Rollmob!

Photo Gallery

 

Thank you to our Sponsors

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Tags:  Advertising  Digital  digital advertising  Programmatic  Programmatic Summit  thinkLA 

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