More than 175 marketers, publishers, agency and ad tech executives attended the first-ever educational event, Cannabis Marketing: Making the Agency Connection. This sold-out event brought together a diverse mix of people interested in learning more about how the cannabis industry is having an impact on the advertising and marketing community. Speakers and attendees included experts in the fields of legalization, marketing, and cannabis policy to discuss the state of the market and the potential for (literal) growth.
The cannabis market represents a huge opportunity for advertisers, agencies, and the marketing/media community. However, there are specific challenges that marketers and advertisers need to keep in mind when promoting a product with so many rules and regulations.
“As the largest cannabis market in California, if not the world, it is important for the ThinkLA community to be educated on how the cannabis industry can impact them personally and professionally,” said Jim Baudino, VP Marketing & Business Development, Merry Jane Media. “It is refreshing to see ThinkLA having events like the Cannabis Marketing event to keep their members informed of the latest trends."
Key takeaways included discussions about the state of the cannabis industry while attendees learned about the implications of Prop 64 and Measure XX. Panel members explored explore current/future trends in cannabis marketing and discussed how California legalization of recreational cannabis would impact marketing and the culture of the state.
Panelists included Abdullah Saeed, Producer/Host of Bong Appetite on VICE Media; Ariel Clark, Partner at Clark Neubert LLP; Ruben Honig, Executive Director, LA Task Force; Robin Abcarian, Columnist, Los Angeles Times; and Kate Denton, CMO, Med Men, among others. “I was thrilled with the quality of the panelists, the diversity of the audience and most of all, the willingness of ThinkLA to host an event covering the cannabis industry and its impact on the advertising community," said Baudino.
Robin Abcarian, Columnist, Los Angeles Times
Jim Baudino, VP Marketing & Business Development, Merry Jane Media
We are still reveling from Trends Breakfast: Cultural Resurgence, special thanks to all those who atended and a VERY BIG thank you to our inspiring speakers: All Def Digital's Russell Simmons and Josh Mandel, Reddit's Alexis Ohanian, & OZY's Carlos Watson, and to our sponsors OZY Media and Viant Technology.
We have heard lots of positive feedback from attendees and our takeaways about creating authentic content, the role that both the minority-majority millennial generation has to play in the future of content, and the short mediation session led by Russell will certainly stay with us!
On Thursday, December 3rd, we held our annual holiday party; a white winter wonderland benefiting Toys for Tots. Complete with Santa, live music, & Marines, over 800 advertising professionals celebrated the holiday season! And of course, each guest brought a toy for the annual toy drive, resulting in over 2,000 toys for LA children in need. #thinkWINTER
Posted By Administration,
Thursday, November 20, 2014
On 11/19, we met for the first time at the LA Auto Show for our annual Motor City West and took a deep dive into the current and future market trends of auto shoppers, new automotive design and technologies that will ultimately reshape the automotive landscape. What were some of the highlights?
According to UTA Brand Studios' Brand Dependence Index, Audi came out on top with the highest brand attachment.
We chatted about the democratization of the luxury car market as well as marketing engagement in car development. Goal should be to understand the customer, invite the costumer in and be a part of the customer's life.
Toyota's Ed La Rocque and Honda's Steve Center went head to head on fuel cells and alternative technologies. Be on the lookout for their hydrogen cars!
According to Guvenc Ozel from IDEAS-UCLA Architecture and Urban Design, we need to move from design thinking to spatial thinking.
Karl Brauer of KBB said the average daily commute is 51 minutes, which means a lot of in-car marketing opportunities! 80% of cars have infotainment systems.
Congratulations to the raffle winners: Jim Lorden, Dailey - Chromecast and $100 Gift Card courtesy of Kelley Blue Book Roger Greene, Garage Team Mazda - Beats by Dre courtesy of Quantcast Cristina Chow, Initiative - Movi Powerstation courtesy of Thinknear Danya Diaz, Dailey - GoPro courtesy of Axciom Steven Hurley, Garage Team Mazda - 6 month Club W membership courtesy of Giant Media
Thank you to our speakers, Karl Brauer, Senior Director of Industry Insights, Kelley Blue Book Steven CenterVP, Environmental Business Development Office, American Honda Motor Co, Inc. Mark Dipko, Director, Corporate Planning and Strategy, Hyundai Motor America Ed La Rocque, National Marketing Manager, Fuel Cell Vehicles, Toyota Motor Sales, U.S.A., Inc. Philippe Martinez, Senior Creative Consultant, 3DXCITE Phillip McDonnell, Client Director, Strategy, Initiative Güvenç Özel, Technology Director, IDEAS-UCLA Architecture and Urban Design Larry Vincent, Co-Founder & Chief Branding Officer, UTA Brand Studio
Posted By thinkLA Aficionado,
Monday, July 21, 2014
Updated: Monday, July 21, 2014
On July 17, 2014, over 500+ guests attended our 2014 Entertainment Marketing Breakfast at the Ritz-Carlton Hotel to discuss marketing trends in the millennial age. Here are three takeaways from our speakers:
Millennials reach millennials. This generation is eager to share knowledge with their friends and go beyond the ordinary means of seeking information- they want an authentic and personalized message that they can depend on. – George Strompolos, Fullscreen
Advertising is not the problem, bad advertising is. Millennials like to access information from their peers, trusted friends and close network. With constant overflow of advertising, they filter the most useful and practical advice for their everyday lives. "If you want to shape the future, then talk to it". – Kent Rees, Pivot TV
The "Barney Affect" effect not only symbolizes a popular purple dinosaur show that most millennials grew up watching, but how those values of equality and justice still hold true for them today. Companies and brands should mirror their social responsibility in order to attract this generation to their products. Millennials expect brands to take note of their feedback and engage them in interactive communication. – Warren Wright, EVP of LifeCourse Associates.
Thalia Doherty, Tru TV - Kindle Fire/Amazon TV, courtesy of The Los Angeles Times Kevin Ford, OMD - PS4, courtesy of Twitch Sara Leverty-Lavoie, Rouge Beauty- Xbox One, courtesy of Curse Carolyn Loo, UM - iPad Air, courtesy of Session M
Thank you to our speakers:
Warren Wright, Executive Vice President - Lifecourse Associates Kent Rees, Executive Vice President, Pivot TV
Kevin Winston, Founder, Digital LA George Strompolos, CEO and Founder, Fullscreen