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Cannabis Marketing 2017

Posted By Emily Hope, Thursday, September 7, 2017

More than 175 marketers, publishers, agency and ad tech executives attended the first-ever educational event, Cannabis Marketing: Making the Agency Connection. This sold-out event brought together a diverse mix of people interested in learning more about how the cannabis industry is having an impact on the advertising and marketing community. Speakers and attendees included experts in the fields of legalization, marketing, and cannabis policy to discuss the state of the market and the potential for (literal) growth.


The cannabis market represents a huge opportunity for advertisers, agencies, and the marketing/media community. However, there are specific challenges that marketers and advertisers need to keep in mind when promoting a product with so many rules and regulations.

“As the largest cannabis market in California, if not the world, it is important for the ThinkLA community to be educated on how the cannabis industry can impact them personally and professionally,” said Jim Baudino, VP Marketing & Business Development, Merry Jane Media. “It is refreshing to see ThinkLA having events like the Cannabis Marketing event to keep their members informed of the latest trends."

Key takeaways included discussions about the state of the cannabis industry while attendees learned about the implications of Prop 64 and Measure XX. Panel members explored explore current/future trends in cannabis marketing and discussed how California legalization of recreational cannabis would impact marketing and the culture of the state.

Panelists included Abdullah Saeed, Producer/Host of Bong Appetite on VICE Media; Ariel Clark, Partner at Clark Neubert LLP; Ruben Honig, Executive Director,  LA Task Force; Robin Abcarian, Columnist, Los Angeles Times; and Kate Denton, CMO, Med Men, among others. “I was thrilled with the quality of the panelists, the diversity of the audience and most of all, the willingness of ThinkLA to host an event covering the cannabis industry and its impact on the advertising community," said Baudino.

 

PANELISTS

  •  Robin Abcarian, Columnist, Los Angeles Times
  •  Jim Baudino, VP Marketing & Business Development, Merry Jane Media
  •  David Bienenstock, Writer
  •  Eben Britton, Co-Founder, Be Trū Organics
  •  Ariel Clark, Partner, Clark Neubert LLP
  •  Kate Denton, CMO, Med Men
  •  Lorna Donohoe, Partner Flower Shop
  •  Evan Eneman, CEO/Partner, Ello/Casa Verde Capital
  •  Ruben Honig, Executive Director, LA Task Force
  •  Derek McCarty, CMO Hmbldt
  •  Jarrett Moreno, Founder, Attn:
  •  René Rodriguez, CMO, Advanced Nutrients
  •  Abdullah Saeed, Producer/Host, VICE Media
EVENT PHOTOS PRESENTATION SLIDES

 
VIDEOS

OVERVIEW OF THE CANNABIS INDUSTRY, JIM BAUDINO  LEGALIZATION PANEL - FULL VIDEO

 

 

MARKETING PANEL - FULL VIDEO MEDIA PANEL - FULL VIDEO

 

 
SPONSORS

Event Sponsor
Sponsors

 

Partner Venue Partner
Sponsors Sponsors

 

 

Tags:  #ThinkCannabis  Cannabis  Cannabis Business  Cannabis Marketing  Civilized  Education  Jim Baudino  Marijuana  Marijuana Industry  Marketing  Media  Panel  VICE 

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Trends Breakfast: Cultural Resurgence

Posted By Sara Hope, Monday, November 7, 2016

We are still reveling from Trends Breakfast: Cultural Resurgence, special thanks to all those who atended and a VERY BIG thank you to our inspiring speakers: All Def Digital's Russell Simmons and Josh Mandel, Reddit's Alexis Ohanian, & OZY's Carlos Watson, and to our sponsors OZY Media and Viant Technology.


We have heard lots of positive feedback from attendees and our takeaways about creating authentic content, the role that both the minority-majority millennial generation has to play in the future of content, and the short mediation session led by Russell will certainly stay with us!

 

Photo Gallery

 

Thank you to our Sponsors

Sponsor Sponsor

 

 
 

 

 

Tags:  all def digital  authenticity  creating content  Creative  marketing  meditation  Millennials  reddit 

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Happy Holidays! 2015 Holiday Party benefitting Toys For Tots Highlights

Posted By Sara H. Smith, Friday, December 4, 2015

On Thursday, December 3rd, we held our annual holiday party; a white winter wonderland benefiting Toys for Tots. Complete with Santa, live music, & Marines, over 800 advertising professionals celebrated the holiday season! And of course, each guest brought a toy for the annual toy drive, resulting in over 2,000 toys for LA children in need. #thinkWINTER

 

PHOTOS
Event

 

Check out the Photo Booth Photos HERE.

 

MANY THANKS TO OUR SPONSORS:

Presenting Sponsor

 


Tags:  #ThinkToys  #thinkWINTER  Entertainment  Hulu  Marketing  Social  social events  Toys For Tots Foundation  winter party  winter wonderland party 

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Highlights from Motor City West 2014

Posted By Administration, Thursday, November 20, 2014

On 11/19, we met for the first time at the LA Auto Show for our annual Motor City West and took a deep dive into the current and future market trends of auto shoppers, new automotive design and technologies that will ultimately reshape the automotive landscape. What were some of the highlights?


  • According to UTA Brand Studios' Brand Dependence Index, Audi came out on top with the highest brand attachment.
  • We chatted about the democratization of the luxury car market as well as marketing engagement in car development. Goal should be to understand the customer, invite the costumer in and be a part of the customer's life.
  • Toyota's Ed La Rocque and Honda's Steve Center went head to head on fuel cells and alternative technologies. Be on the lookout for their hydrogen cars!
  • According to Guvenc Ozel from IDEAS-UCLA Architecture and Urban Design, we need to move from design thinking to spatial thinking.
  • Karl Brauer of KBB said the average daily commute is 51 minutes, which means a lot of in-car marketing opportunities! 80% of cars have infotainment systems. 

Photos

Video

Presentation Slides



Congratulations to the raffle winners:
Jim Lorden, Dailey - Chromecast and $100 Gift Card courtesy of Kelley Blue Book
Roger Greene, Garage Team Mazda - Beats by Dre courtesy of Quantcast
Cristina Chow, Initiative - Movi Powerstation courtesy of Thinknear
Danya Diaz, Dailey - GoPro courtesy of Axciom
Steven Hurley, Garage Team Mazda - 6 month Club W membership courtesy of Giant Media


Thank you to our speakers,
Karl Brauer, Senior Director of Industry Insights, Kelley Blue Book
Steven Center VP, Environmental Business Development Office, American Honda Motor Co, Inc.
Mark Dipko, Director, Corporate Planning and Strategy, Hyundai Motor America
Ed La Rocque, National Marketing Manager, Fuel Cell Vehicles, Toyota Motor Sales, U.S.A., Inc.
Philippe Martinez, Senior Creative Consultant, 3DXCITE
Phillip McDonnell, Client Director, Strategy, Initiative
Güvenç Özel, Technology Director, IDEAS-UCLA Architecture and Urban Design
Larry Vincent, Co-Founder & Chief Branding Officer, UTA Brand Studio

Press Coverage

2014 Los Angeles Auto Show according to Rob Alen, Director, motor>spirit

And our sponsors:
Presenting
Supporting
Reception Charging Station

  

 

Tags:  Cars  LA Auto Show  Marketing  Motor City West 

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Entertainment Marketing Breakfast 2014

Posted By thinkLA Aficionado, Monday, July 21, 2014
Updated: Monday, July 21, 2014
On July 17, 2014, over 500+ guests attended our 2014 Entertainment Marketing Breakfast at the Ritz-Carlton Hotel to discuss marketing trends in the millennial age. Here are three takeaways from our speakers:
  1. Millennials reach millennials. This generation is eager to share knowledge with their friends and go beyond the ordinary means of seeking information- they want an authentic and personalized message that they can depend on. – George Strompolos, Fullscreen
  2. Advertising is not the problem, bad advertising is. Millennials like to access information from their peers, trusted friends and close network. With constant overflow of advertising, they filter the most useful and practical advice for their everyday lives. "If you want to shape the future, then talk to it". – Kent Rees, Pivot TV
  3. The "Barney Affect" effect not only symbolizes a popular purple dinosaur show that most millennials grew up watching, but how those values of equality and justice still hold true for them today. Companies and brands should mirror their social responsibility in order to attract this generation to their products. Millennials expect brands to take note of their feedback and engage them in interactive communication. – Warren Wright, EVP of LifeCourse Associates.
Photos
Video
Presentation Slides
Congratulations to the raffle winners:

Thalia Doherty, Tru TV - Kindle Fire/Amazon TV, courtesy of The Los Angeles Times
Kevin Ford, OMD - PS4, courtesy of Twitch
Sara Leverty-Lavoie, Rouge Beauty - Xbox One, courtesy of Curse
Carolyn Loo, UM - iPad Air, courtesy of Session M

Thank you to our speakers:

Warren WrightExecutive Vice President - Lifecourse Associates
Kent ReesExecutive Vice President, Pivot TV 
Kevin WinstonFounder, Digital LA
George StrompolosCEO and Founder, Fullscreen

 

Press:

Hulu’s major distinguishing factor

Why original VOD programmatic is here to stay
Thank you to our sponsors:
Presenting
Supporting
Sponsors

Tags:  #thinkentertainment  Entertainment  Marketing  Media  Millennials 

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