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Posted By Emily Hope,
Thursday, September 7, 2017
More than 175 marketers, publishers, agency and ad tech executives attended the first-ever educational event, Cannabis Marketing: Making the Agency Connection. This sold-out event brought together a diverse mix of people interested in learning more about how the cannabis industry is having an impact on the advertising and marketing community. Speakers and attendees included experts in the fields of legalization, marketing, and cannabis policy to discuss the state of the market and the potential for (literal) growth.
The cannabis market represents a huge opportunity for advertisers, agencies, and the marketing/media community. However, there are specific challenges that marketers and advertisers need to keep in mind when promoting a product with so many rules and regulations.
“As the largest cannabis market in California, if not the world, it is important for the ThinkLA community to be educated on how the cannabis industry can impact them personally and professionally,” said Jim Baudino, VP Marketing & Business Development, Merry Jane Media. “It is refreshing to see ThinkLA having events like the Cannabis Marketing event to keep their members informed of the latest trends."
Key takeaways included discussions about the state of the cannabis industry while attendees learned about the implications of Prop 64 and Measure XX. Panel members explored explore current/future trends in cannabis marketing and discussed how California legalization of recreational cannabis would impact marketing and the culture of the state.
Panelists included Abdullah Saeed, Producer/Host of Bong Appetite on VICE Media; Ariel Clark, Partner at Clark Neubert LLP; Ruben Honig, Executive Director, LA Task Force; Robin Abcarian, Columnist, Los Angeles Times; and Kate Denton, CMO, Med Men, among others. “I was thrilled with the quality of the panelists, the diversity of the audience and most of all, the willingness of ThinkLA to host an event covering the cannabis industry and its impact on the advertising community," said Baudino.
Posted By Sara Hope,
Monday, November 7, 2016
We are still reveling from Trends Breakfast: Cultural Resurgence, special thanks to all those who atended and a VERY BIG thank you to our inspiring speakers: All Def Digital's Russell Simmons and Josh Mandel, Reddit's Alexis Ohanian, & OZY's Carlos Watson, and to our sponsors OZY Media and Viant Technology.
Thank you to our Sponsors
Posted By Sara H. Smith,
Friday, December 4, 2015
On Thursday, December 3rd, we held our annual holiday party; a white winter wonderland benefiting Toys for Tots. Complete with Santa, live music, & Marines, over 800 advertising professionals celebrated the holiday season! And of course, each guest brought a toy for the annual toy drive, resulting in over 2,000 toys for LA children in need. #thinkWINTER
Check out the Photo Booth Photos HERE.
MANY THANKS TO OUR SPONSORS:
Posted By Administration,
Thursday, November 20, 2014
On 11/19, we met for the first time at the LA Auto Show for our annual Motor City West and took a deep dive into the current and future market trends of auto shoppers, new automotive design and technologies that will ultimately reshape the automotive landscape. What were some of the highlights?
Congratulations to the raffle winners:
Thank you to our speakers,
Karl Brauer, Senior Director of Industry Insights, Kelley Blue Book
Steven Center VP, Environmental Business Development Office, American Honda Motor Co, Inc.
Mark Dipko, Director, Corporate Planning and Strategy, Hyundai Motor America
Ed La Rocque, National Marketing Manager, Fuel Cell Vehicles, Toyota Motor Sales, U.S.A., Inc.
Philippe Martinez, Senior Creative Consultant, 3DXCITE
Phillip McDonnell, Client Director, Strategy, Initiative
Güvenç Özel, Technology Director, IDEAS-UCLA Architecture and Urban Design
Larry Vincent, Co-Founder & Chief Branding Officer, UTA Brand Studio
Press Coverage2014 Los Angeles Auto Show according to Rob Alen, Director, motor>spirit
And our sponsors:
Posted By thinkLA Aficionado,
Monday, July 21, 2014
Updated: Monday, July 21, 2014
On July 17, 2014, over 500+ guests attended our 2014 Entertainment Marketing Breakfast at the Ritz-Carlton Hotel to discuss marketing trends in the millennial age. Here are three takeaways from our speakers:
Congratulations to the raffle winners:
Thalia Doherty, Tru TV - Kindle Fire/Amazon TV, courtesy of The Los Angeles Times
Thank you to our speakers:
Warren Wright, Executive Vice President - Lifecourse Associates
Press:Why original VOD programmatic is here to stay
Thank you to our sponsors: