Posted By Admin,
Thursday, April 11, 2019
Updated: Thursday, April 11, 2019
What an event this was! The speakers, the panels, the 900+ attendees...the L.A. traffic! We had a jam-packed morning of insight and impact. Thank you for being there, and thank you to our speakers!
Dino Bernacchi, CMO, Mazda, N.A Operations
Steve Arhancet, Co-CEO and Owner, Team Liquid
Jerry Beers, Managing Director, Central Agency Analytics, Saatchi & Saatchi LA
Marc Bland, VP, Diversity and Inclusion, IHS Markit
Brian Diamond, VP, Group Media Director, Canvas Worldwide
Drew Breunig, SVP, Strategy, Place IQ
Mindy Hamilton, SVP, Partnership, Marvel
Phil Hruska, Manager, Media, Honda
Ryan Johnson, SVP, Group Director, RPA
Mary Jane Kroll, Media manager, Lexus
Raj Register, Head of Brand Strategy and Growth Audience Marketing , Ford Motors Co.
Chris Yeo, Brand Partnerships , Reddit
AUTO BREAKFAST VIDEOS courtesy of Google
CONGRATULATIONS to our raffle winners!
From Place IQ, Apple Watch | Winner - Alice Abousleiman, RPA
From Teads, Porsche Driving Experience | Winner - Rebecca Kline, Canvas Worldwide
From Twitter, Bluetooth Headset | Winner - Lindsay Yu, RPA
From IHS Markit, Dash Camera | Winner - Mya Le, RPA
From U.S. News, Apple Air Pods | Winner< - Andrew Barton, Innocean Worldwide
From Spectrum, iPad Mini | Winner - Gresia Franco, RPA
From Cox Automotive, $200 Car Detailing | Winner - Kellen Laker, Team One
More than 175 marketers, publishers, agency and ad tech executives attended the first-ever educational event, Cannabis Marketing: Making the Agency Connection. This sold-out event brought together a diverse mix of people interested in learning more about how the cannabis industry is having an impact on the advertising and marketing community. Speakers and attendees included experts in the fields of legalization, marketing, and cannabis policy to discuss the state of the market and the potential for (literal) growth.
The cannabis market represents a huge opportunity for advertisers, agencies, and the marketing/media community. However, there are specific challenges that marketers and advertisers need to keep in mind when promoting a product with so many rules and regulations.
“As the largest cannabis market in California, if not the world, it is important for the ThinkLA community to be educated on how the cannabis industry can impact them personally and professionally,” said Jim Baudino, VP Marketing & Business Development, Merry Jane Media. “It is refreshing to see ThinkLA having events like the Cannabis Marketing event to keep their members informed of the latest trends."
Key takeaways included discussions about the state of the cannabis industry while attendees learned about the implications of Prop 64 and Measure XX. Panel members explored explore current/future trends in cannabis marketing and discussed how California legalization of recreational cannabis would impact marketing and the culture of the state.
Panelists included Abdullah Saeed, Producer/Host of Bong Appetite on VICE Media; Ariel Clark, Partner at Clark Neubert LLP; Ruben Honig, Executive Director, LA Task Force; Robin Abcarian, Columnist, Los Angeles Times; and Kate Denton, CMO, Med Men, among others. “I was thrilled with the quality of the panelists, the diversity of the audience and most of all, the willingness of ThinkLA to host an event covering the cannabis industry and its impact on the advertising community," said Baudino.
Robin Abcarian, Columnist, Los Angeles Times
Jim Baudino, VP Marketing & Business Development, Merry Jane Media
Posted By thinkLA Aficionado,
Monday, July 21, 2014
Updated: Monday, July 21, 2014
On July 17, 2014, over 500+ guests attended our 2014 Entertainment Marketing Breakfast at the Ritz-Carlton Hotel to discuss marketing trends in the millennial age. Here are three takeaways from our speakers:
Millennials reach millennials. This generation is eager to share knowledge with their friends and go beyond the ordinary means of seeking information- they want an authentic and personalized message that they can depend on. – George Strompolos, Fullscreen
Advertising is not the problem, bad advertising is. Millennials like to access information from their peers, trusted friends and close network. With constant overflow of advertising, they filter the most useful and practical advice for their everyday lives. "If you want to shape the future, then talk to it". – Kent Rees, Pivot TV
The "Barney Affect" effect not only symbolizes a popular purple dinosaur show that most millennials grew up watching, but how those values of equality and justice still hold true for them today. Companies and brands should mirror their social responsibility in order to attract this generation to their products. Millennials expect brands to take note of their feedback and engage them in interactive communication. – Warren Wright, EVP of LifeCourse Associates.
Thalia Doherty, Tru TV - Kindle Fire/Amazon TV, courtesy of The Los Angeles Times Kevin Ford, OMD - PS4, courtesy of Twitch Sara Leverty-Lavoie, Rouge Beauty- Xbox One, courtesy of Curse Carolyn Loo, UM - iPad Air, courtesy of Session M
Thank you to our speakers:
Warren Wright, Executive Vice President - Lifecourse Associates Kent Rees, Executive Vice President, Pivot TV
Kevin Winston, Founder, Digital LA George Strompolos, CEO and Founder, Fullscreen