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Mobile Breakfast 2019 Sponsored by Taboola (Recap)

Posted By Web Admin, Tuesday, March 26, 2019

Our 2019 Mobile Breakfast focused on the theme of Grow Your Mobile Competence: How to Better Connect, Create and Convert through Mobility

Being "mobile-first", "mobile-ready", etc. -- it's tough to excel in mobile. In the modern digital economy, many brands still find it challenging to tailor their content and marketing decisions for mobile, from site design to the types of ads they invest in. Few brands would say they're strong at optimally deploying marketing resources and streamlining their mobile commerce experiences. These decisions increasingly impact the bottom line.

Whether your content and ads are brilliant but need work on conversion, or your commerce efforts are great but you need to expand reach and engagement, we've got you covered. Grab your rectangular marketing device, hail a ride share, hop on a Bird... and head to the ThinkLA Mobile Breakfast. We'll help you unlock your potential in mobile.

For a more in-depth recap, read our blog post.

See last year's Mobile Breakfast Recap.

Raffle winners:

From Taboola: $500 spa day at Peninsula Beverly Hills
Winner: Courtney Helland, OMD

From Aki: $150 If Only Gift Card
Winner: Christine Bernal, RPA

From Spectrum: Dodgers Tickets and Pre-Game Experience
Winner: Tracy Camparone, Mirum Agency 








Presenting Sponsor


Supporting Sponsor

https://www.spectrumreach.com/ https://www.fandango.com/


Exhibit Sponsor  Promotion Sponsor


Heidi Browning(bio)
EVP, Chief Marketing Officer
Iva Campisano(Linkedin)
Chief Visionary
Left Front Media
Robert Derow(Bio)
BCG Digital Ventures
Greg Crockart(bio)
Business Director
Mirum Agency

Melissa Eccles(bio)
Group Creative Director
Amazon Studios
Walter Geer III(bio)

Joao Machado(Linkedin)
SVP, Product Marketing
Sabio Mobile

Evan Sigel(bio)
Media Sales Director, Brand and Agency Partnerships

Straith Schreder(Linkedin)
Creative Director
Benny Thomas(Linkedin)
Managing Partner
Rise & Shine & Partners
Cory Treffiletti(LinkedIn)

Tags:  #thinkMobile  AI  breakfast  experiences  mobile  Mobile Breakfast  Mobile Devices  mobile marketing  real time  real-time  sensors  technology  UI 

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Mobile Breakfast 2017

Posted By Emily Hope, Tuesday, March 28, 2017
Updated: Tuesday, March 28, 2017

We would like to extend a big "Thank you" to Henry Blodget, Charlotte Cochrane, Matt Doherty, Rita Drucker, Dan Greenberg, Amy King, Gustavo Leone, Serge Matta, Kimberly Smith, and Missaka Wijekoon for a highly educational morning.

After an enlightening and informative keynote by Henry Blodget, attendees were treated to a vibrant panel discussion among mobile and location marketing experts. Led by Charlotte Cochrane, the panel discussed the benefits and issues surrounding GPS, beacon technology, and much more. Rita Drucker of Yahoo! presented detailed information on mobile use and consumer behavior, while Dan Greenberg of Sharethrough and Gustavo Leone of Mattel held a fireside chat discussing recent Barbie campaigns and their connection to mobile interaction.   


  • Henry Blodget, Cofounder, CEO, and Editor-in-Chief, Business Insider
  • Charlotte Cochrane, SVP, Managing Director, Digital, Horizon Media
  • Matt Doherty, Regional Sales Director, PlaceIQ
  • Rita Prosyak Drucker, Head of Yahoo Storytellers, Yahoo
  • Dan Greenberg, Co-Founder and CEO, Sharethrough
  • Amy King, Director, Product Marketing, MaxPoint Interactive, Inc.
  • Gustavo Leone, Content Development & Distribution of New Media, Mattel
  • Serge Matta, President, xAd
  • Kimberly Smith, Director, Brand Partnerships, Foursquare
  • Missaka Wijekoon, Mobile Chief Technology Officer, Sabio Mobile







Presenting Sponsor

Supporting Sponsor Supporting Sponsor Supporting Sponsor
Sponsors Sponsors Sponsors


Sponsor Sponsor
Member Member


Tags:  #Mobile  #ThinkMobile  Mobile Breakfast  mobile marketing 

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Highlights from Mobile Breakfast 2015

Posted By Administration, Friday, March 27, 2015
Updated: Friday, March 27, 2015

At ThinkLA's Mobile Breakfast 2015, we learned about how mobility is essential to being connected to things in our everyday life. We explored current and upcoming trends in the mobile world that will impact us and the way we connect to others. 


Edwin Wong, Sr. Director, B2B Strategic Research & Insights at Yahoo!, discussed smart phone dominance. There are three main factors that continue to keep us connected… 1.   Screen size – The larger the screen, the more time a user spends with their phone. 2.  Better apps – the most successful apps provide real value, convenience and connection. 3.  Cross screen use is creating sequential experiences.


The location based panel discussion mostly centered around enhanced targeting capabilities of mobile platforms, specifically geo-targeting. Since 85% of all data has some type of location reference, geo-targeting has vastly improved over the years. Beacons can push sale notifications to a user when they enter a geo space and geo-tracking can indicate an in-store visit or other locations that a customer may go, but there are some challenges or concerns. The main concerns are privacy and quality of location data. Lastly, the panel predicts that in 2017 mobile ad revenue will be two times what it is now in display ad revenue.


Sr. Director of Digital Marketing at Mattel, Heather Miller, shared Mattel’s mobile strategy and several specific mobile experiences that they have created to connect with their consumers. Mattel’s strategy is to lead with digital in everything that they do, and their goal is to provide connected brand engagement experiences. There is well documented research proving kids are extremely immersed in digital play on mobile devices. The IAB states that moms spend 35% more time on mobile devices than any other platform. They feel the app experience is a much safer environment than surfing the web. 

Insights provided by:

Kevin Stone

Digital Sales Manager, Time Warner Cable Media


Thank you to our Speakers:

Edwin Wong, Senior Director, B2B Strategic Research & Insights, Yahoo!
Asif Khan, Founder & President, LBMA moderator
Monica Ho, SVP of Marketing, xAd
David Shim, Founder & CEO, Placed
Tyler Bell, VP of Product, Factual
Loren Hillberg, President & GM, Thinknear
Heather Miller, Sr. Director of Digital Marketing, Mattel
Ashwin Navin, CEO & Co-Founder, Samba TV


Thank you to our sponsors:


Tags:  geo targeting  location based marketing  mobile  Mobile Breakfast  mobile marketing 

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