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Cannabis Marketing 2017

Posted By Emily Hope, Thursday, September 7, 2017

More than 175 marketers, publishers, agency and ad tech executives attended the first-ever educational event, Cannabis Marketing: Making the Agency Connection. This sold-out event brought together a diverse mix of people interested in learning more about how the cannabis industry is having an impact on the advertising and marketing community. Speakers and attendees included experts in the fields of legalization, marketing, and cannabis policy to discuss the state of the market and the potential for (literal) growth.


The cannabis market represents a huge opportunity for advertisers, agencies, and the marketing/media community. However, there are specific challenges that marketers and advertisers need to keep in mind when promoting a product with so many rules and regulations.

“As the largest cannabis market in California, if not the world, it is important for the ThinkLA community to be educated on how the cannabis industry can impact them personally and professionally,” said Jim Baudino, VP Marketing & Business Development, Merry Jane Media. “It is refreshing to see ThinkLA having events like the Cannabis Marketing event to keep their members informed of the latest trends."

Key takeaways included discussions about the state of the cannabis industry while attendees learned about the implications of Prop 64 and Measure XX. Panel members explored explore current/future trends in cannabis marketing and discussed how California legalization of recreational cannabis would impact marketing and the culture of the state.

Panelists included Abdullah Saeed, Producer/Host of Bong Appetite on VICE Media; Ariel Clark, Partner at Clark Neubert LLP; Ruben Honig, Executive Director,  LA Task Force; Robin Abcarian, Columnist, Los Angeles Times; and Kate Denton, CMO, Med Men, among others. “I was thrilled with the quality of the panelists, the diversity of the audience and most of all, the willingness of ThinkLA to host an event covering the cannabis industry and its impact on the advertising community," said Baudino.

 

PANELISTS

  •  Robin Abcarian, Columnist, Los Angeles Times
  •  Jim Baudino, VP Marketing & Business Development, Merry Jane Media
  •  David Bienenstock, Writer
  •  Eben Britton, Co-Founder, Be Trū Organics
  •  Ariel Clark, Partner, Clark Neubert LLP
  •  Kate Denton, CMO, Med Men
  •  Lorna Donohoe, Partner Flower Shop
  •  Evan Eneman, CEO/Partner, Ello/Casa Verde Capital
  •  Ruben Honig, Executive Director, LA Task Force
  •  Derek McCarty, CMO Hmbldt
  •  Jarrett Moreno, Founder, Attn:
  •  René Rodriguez, CMO, Advanced Nutrients
  •  Abdullah Saeed, Producer/Host, VICE Media
EVENT PHOTOS PRESENTATION SLIDES

 
VIDEOS

OVERVIEW OF THE CANNABIS INDUSTRY, JIM BAUDINO  LEGALIZATION PANEL - FULL VIDEO

 

 

MARKETING PANEL - FULL VIDEO MEDIA PANEL - FULL VIDEO

 

 
SPONSORS

Event Sponsor
Sponsors

 

Partner Venue Partner
Sponsors Sponsors

 

 

Tags:  #ThinkCannabis  Cannabis  Cannabis Business  Cannabis Marketing  Civilized  Education  Jim Baudino  Marijuana  Marijuana Industry  Marketing  Media  Panel  VICE 

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Young Stars Fashion 4WRD 2017

Posted By Sara Hope, Tuesday, March 14, 2017

Fashion styles may repeat every 20 years, but how we shop is trending forward at a faster rate than ever. Technology has created new e-commerce platforms and the traditional methods of the personalized shopping experiences have become surprisingly in-vogue. At the same time, more brands and artists are collaborating with designers and influencers, promoting innovation and gaining mass awareness. 

SPEAKERS

  • Lisa Sugar, Founder & President, POPSUGAR
  •  Lindsay Miller, News and Culture Director, POPSUGAR
  • Joy Claire, Founder, Clairvoyant Agency
  • Dechel Mckillian, Founder, Designer, GALERIE.LA
  • Onch Movement, Designer
  • Breanna Warner, Director of Brand Marketing, Alliance Apparel

VIDEO GALLERY

 


PHOTOS 

 

YoungStars is ThinkLA's quarterly panel discussion and mixer with diverse thought leaders, entrepreneurs, and influencers, all under the age of 35, in the LA media, tech and advertising industries. 

Tags:  #ThinkStars  fashion  fashion tech  panel  technology  thinkLA  Young Professionals  YoungStars 

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