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Posted By Sara Hope,
Tuesday, March 14, 2017
Fashion styles may repeat every 20 years, but how we shop is trending forward at a faster rate than ever. Technology has created new e-commerce platforms and the traditional methods of the personalized shopping experiences have become surprisingly in-vogue. At the same time, more brands and artists are collaborating with designers and influencers, promoting innovation and gaining mass awareness.
YoungStars is ThinkLA's quarterly panel discussion and mixer with diverse thought leaders, entrepreneurs, and influencers, all under the age of 35, in the LA media, tech and advertising industries.
Posted By Administration,
Tuesday, July 22, 2014
Updated: Wednesday, July 23, 2014
On July 22, ThinkLA welcomed Dietmar Dahmen, Chief Innovation Officer, ecx.io, who discussed how change is happening all around us at a much faster pace than we could ever imagine. “We don’t like new ideas because we have to relearn concepts and unlearn the bad ones, but in order to improve your brand's survival, you must adapt," said Dietmar. As Google Glass, Glyph, Necomimi and other futuristic gadgets and trends emerge, it is important for marketers to:
1. Re-adjust their approach to these advancements by asking, "what could others do to destabilize your business?" Then find a solution.3. Track what people are doing and customize their narcissistic reality with speedy results.
2. Discover what consumers expect and what they do not expect, to make your brand memorable. Make the message individualized.
4. Understand that if you need to explain something, the idea won't work. Ensure that your customers have easy and convenient information they can understand.
Thank you to Dietmar Dahmen for leading this presentation, and to LMU for hosting us.
Jason Yoong, Portfolio Manager, Integrated Media, Universal McCann