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CanJam Fall 2018 at LA Food Bank

Posted By Sara H. Smith, Monday, October 22, 2018

What a great day of volunteering at the LA Regional Food Bank in Commerce! The ThinkLA community joined forces with the Los Angeles Regional Food Bank as a community of LA-based advertising, marketing and technology professionals to help provide food for thousands in need in the greater-LA area. 

Thanks to the 75+ ThinkLA and AMA-Los Angeles volunteers, we made 3,696 meal kits for seniors in the LA area!

THANK YOU TO OUR SPONSORS


Sponsor
http://adtheorent.com/


IN PARTNERSHIP WITH

 

Sponsors Sponsors
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EVENT PHOTOS

Tags:  canjam  LA Advertising  Los Angeles Food Bank  marketing  Philanthropy  Social  social events  thinkLA 

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AdJam 2018 Sounds of Summer

Posted By Administration, Friday, September 28, 2018
Updated: Tuesday, September 25, 2018

AdJam: Sounds of Summer What a turnout! Creatives, Execs, and even Accounting came together in sweet, sweet harmonies for a night of ass-kicking, toe-tapping, jaw-dropping shreds from the very best L.A. agency bands. Let's give it up for the bands - who were all absolutely ahhhmazing and certainly made the judges work! 

Congratulations to our winners POSSIBLE! They went home with the coveted AdJam Axe again, courtesy of Fender Musical Instruments.

Big bravos to AcentoCanvas Worldwide (our Ranker Audience Award Winner!), Dailey AdvertisingDeutsch LA, Palisades Media GroupPOSSIBLERPASaatchi &Saatchi LA for bringing down the house 2018 AdJam Finalist Submission Playlist and sharing the Sounds of Summer with us.

Thank you so much to all who attended and cheered for their favorite rock stars! 

  

PHOTOS TABOOLA PHOTO BOOTH

 

SPONSORS


Bar Sponsor Photo Sponsor Registration Sponsor
http://www.espn.com/ https://www.taboola.com/ http://www.valassis.com/digital-advertising/


Audience Sponsor
https://www.ranker.com/


Outdoor Lounge Sponsor Safe Travels Sponsor
https://nccmedia.com/ https://www.placed.com/


Partners
http://www.grafico.com/ https://www.radicalmedia.com/


Creative Partners
http://www.axisanimation.com/

Tags:  #ThinkAdJam  Agency Bands  LA Advertising  Music  ThinkLA 

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Cannabis Advertising 2.0 Event Recap

Posted By Sara H. Smith, Friday, August 10, 2018

Cannabis Advertising 2.0

Thought leaders shared their unique stories and how they are building their brands and business in this fast-growing industry. The sold-out crowd of 200+ brand representatives, marketers, agencies, publishers and ad tech professionals spoke about regulations, industry learnings, challenges and successes they are seeing in an industry that is estimated to reach $75 billion by 2025.

Though nascent, the cannabis industry represents a huge marketing opportunity as the community moves quickly to educate consumers, build their brands and business in a channel that has many local and state regulations. Many marketers have voiced that advertising is challenging because of regulations and limitations. Ad-tech executives shared that there is targeted video available now for brands to reach audiences through various platforms. There are also large opportunities for agencies, as these marketers and brands will be scaling nationally and globally and will look for expertise.

Rosa Ziebell, SVP of Marketing for Eaze said, "Quality content is key and so important.” Marketers are going back to basics as quality content drives organic search. Marketers are looking to reach audience segments to build their brands, and tell their stories through new platforms. Kimberly Dillon, CMO of Papa & Barkley said, “We’re real people and have real stories. We’re telling our stories and it connects because it’s authentic.”

Yoni Meyers, Partner at Casa Verde said, “We believe cannabis is a once-in-a-lifetime opportunity.”

Key takeaways:

• Regulations need to be reviewed on the local and state level continuously as regulations change often

• Opportunity is huge for brands, agencies, publishers and content creators as the industry is nascent and growing fast

• Brand and marketers need to advertise to capture various audience segments and gather data

• Quality content is key, driving organic search and SEO while pushing content and messages out via new video platforms

• Another ThinkLA Cannabis event is needed, sooner than later as the industry is moving so quickly

  

SPEAKERS

  • Gregg Apirian (bio), Founder, Three Wells
  • Jim Baudino (bio),VP Marketing and Business Development, Merry Jane Media
  • CJ Bowden (bio), Founder, GreenSpring
  • Grace Briscoe (bio), VP Candidates and Cause, Centro
  • Kimberly Dillon (bio), CMO, Papa & Barkley
  • Anna Duckworth (bio), Co-Founder/Editor-in-Chief, Miss Grass
  • Michelle Garakian (bio), Assistant Executive Director, Los Angeles Department of Cannabis Regulations 
  • Kyle Johnston (bio), Founding Partner, Gigasavvy
  • Yoni Meyer (bio), Partner, Casa Verde Capital
  • Rosa Ziebell (bio), SVP Marketing, Eaze Solutions
  • Tom Zuber (bio), Managing Partner, Zuber Lawler & Del Duca LLP


CONTENT GALLERY

EVENT PHOTOS POWERPOINT



EVENT MP3

 

RAFFLE WINNERS

  • Papa & Barkley Swag Bag, Andi Robbins, RIESTER 

SPONSORS

Presenting Sponsor
Sponsors


Sponsor | In-Kind Sponsor
https://www.papaandbarkley.com/# https://housebeer.us/

Tags:  #ThinkCannabis  #thinkMembers  cannabis advertising  cannabis marketing  thinkla 

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Can Jam Fall 2017 was BIG!

Posted By Sara H. Smith, Monday, November 6, 2017

We can't tell you enough how much we appreciate your hard work at the LA Food Bank on Saturday... What an amazing turnout! The wonderful folks at the LA Food Bank told us that this was the biggest day they have ever seen. We sorted 50,190 lb of food, to create 41,657 meals!

Special thanks to Coffee Connection for the coffee and to Sabio Mobile for the delicious morning pastries. Thank you also to KIND Snacks for the snacks and to DJs Joe Kim and Nick Mariano for keeping us motivated... and to Seoul Sausage for the yummy afterparty snacks!

EVENT PHOTOS

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

PARTNERS

 

Sponsors Sponsors

 

Sponsors Sponsors Sponsors Sponsors

 

 

Tags:  #thinkcanjam  can jam  canjam  Los Angeles Food Bank  Philanthropy  ThinkLA 

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Auto Breakfast 2017

Posted By Sara Hope, Friday, April 21, 2017

We hope everyone enjoyed the 2017 Auto Breakfast! We are grateful to our speakers and especially to our sponsors who helped make all the magic happen. This year’s event was presented by PlaceIQ, and supported by Pinterest, Cox Automotive, and Eyeview.

We kicked off with an energizing keynote from Brian Cooley of CNET, who set the scene with his fast-paced rundown of all that’s new and happening in the auto world, and what to look for as the “next big thing”.

Next, we took a deep dive into the world of “influence” and considered what it takes to create it, measure it, and assess its value in auto marketing. We were entertained and enlightened by speakers from several auto brands and agency partners who contribute so much to the ThinkLA community. The role of emerging technology was explored through some deeply engaged discussion among industry thought leaders.

SPEAKERS

  • Brian Cooley, Editor In Chief, CNET
  • Mike Levine, North America Product Communications Manager, Ford Motor Company
  • Matt Wechsler, COO and Managing Director, Civic Entertainment Group
  • Will Cady, Partnerships & Advertising, Reddit
  • Chris Nicholls, Communications Director, SSLA
  • Anthony Oliveira, Media Planner, Toyota
  • Cindy Scott, Brand Traction
  • Drew Bruenig, PlaceIQ
  • Leisha Bereson, Canvas Worldwide
  • Brian Diamond, VP Group Director, Strategy, Canvas Worldwide
  • Darren Lachtman, Co-Founder, Niche
  • Mike Dossett, Associate Director, Digital Strategy, RPA

TAKEAWAYS

  •  The need for a meaningful connection between a brand and its audience
  • An authentic and transparent role in the brand conversation is a must
  • Technology has a vital role in enhancing and analyzing influence
  • Everyone’s a content creator and a media channel in their own right
  • The influencer role has to have substance and meaning beyond that of paid advocate

 

PHOTOS



 

 

 

 

 


 

 

 

 

 

 


VIDEO


SPONSORS

 

Presenting Sponsor
Member

Supporting Sponsor Supporting Sponsor Supporting Sponsor
Member Member Sponsors

Wifi Sponsor Sponsor
Sponsor Member
Creative Partner
Member

 

 

Tags:  #autobreakfast  #thinkauto  auto advertising  auto breakfast  auto marketing  place iq  thinkLA 

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Pokeraoke 2017 Celebrates 10 Years!

Posted By Sara Hope, Tuesday, April 11, 2017

Thank you for attending Pokeraoke - Celebrating 10 Years of Funk!

We would like to extend a big thank you to Ohm Nightclub for hosting us and to our lovely sponsors, AdTheorent, Bazaarvoice, Quantcast, Sharethrough, AEG Live, Double Verify, and Whisper for making such amazing memories with us.

Winners

  • First Place Poker - Aaron Shapiro, Phunware, Inc - Private Suite at Clippers/Kings/Lakers game, courtesy of AEG
  • Runner-up Poker - Chris Smith, The Search Agency - iPad courtesy of AdTheorent
  • First Place Casino - Meagan McCall, Group Nine - Big Jambox Speaker
  • Runner-up Casino - Valerie Perez, Starcom - Amazon Gift Card
  • Karaoke Winner - Josh Farol, New and Improved Media - Gift Basket courtesy of Bazaarvoice
  • Karaoke Finalists: Kimiko Carpenter and Raynor Choate - Gift Basket courtesy of Bazaarvoice

 

VIDEO HIGHLIGHTS EVENT PHOTOS

 

 

 

 

 



 

 

 

PHOTO BOOTH sponsored by Sharethrough WHISPER Thoughts
Whisper gathered the genuine feelings of ad industry pros at our 10-year Pokeraoke event. Read the true thoughts here:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

THANK YOU TO OUR SPONSORS

 

Poker Sponsor
Sponsor

Onstage Sponsor Bar Sponsor Photobooth Sponsor
Member Sponsors Member

Exposure Sponsor Exposure Sponsor Raffle Sponsor
Sponsors Sponsors Sponsors

 

 

 

Tags:  #networking  casino night  pokeraoke  thinkLA 

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Young Stars Fashion 4WRD 2017

Posted By Sara Hope, Tuesday, March 14, 2017

Fashion styles may repeat every 20 years, but how we shop is trending forward at a faster rate than ever. Technology has created new e-commerce platforms and the traditional methods of the personalized shopping experiences have become surprisingly in-vogue. At the same time, more brands and artists are collaborating with designers and influencers, promoting innovation and gaining mass awareness. 

SPEAKERS

  • Lisa Sugar, Founder & President, POPSUGAR
  •  Lindsay Miller, News and Culture Director, POPSUGAR
  • Joy Claire, Founder, Clairvoyant Agency
  • Dechel Mckillian, Founder, Designer, GALERIE.LA
  • Onch Movement, Designer
  • Breanna Warner, Director of Brand Marketing, Alliance Apparel

VIDEO GALLERY

 


PHOTOS 

 

YoungStars is ThinkLA's quarterly panel discussion and mixer with diverse thought leaders, entrepreneurs, and influencers, all under the age of 35, in the LA media, tech and advertising industries. 

Tags:  #ThinkStars  fashion  fashion tech  panel  technology  thinkLA  Young Professionals  YoungStars 

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AdU: Account Management 2017

Posted By Sara Hope, Friday, March 3, 2017

Top Takeaways from ThinkLA’s Fourth Edition of AdU: Account Management

Jake Hay, Account Executive, PopShorts

 

“Being passionate about your job, and recognizing the basic skills you need to do your job are just that; the basic skills. You have to really dig down deep inside yourself. That’s where you will find the best you, you can be.” - Lisa Tanner, VP Account Director at RPA.

“It is important to be someone that can provide value. Don’t just see it at taking orders and planning meetings. You need to know the project, your client and your agency. That’s how you provide value.” - Kelly Carroll, VP Account Director at MullenLowe.

 

After a year in remission, ThinkLA revisited one of their most popular sessions, AdU: Account Management. This one-night class was meant to inspire, educate and connect members of the Think LA community interested in bettering their skills and understanding of account management. Hosted at RPA with a near capacity turnout, Lisa Tanner, VP account director at RPA, did a great job at keeping the session educational while maintaining a very relaxed environment while teaching “How to be Successful”, while Kelly Carroll, VP account director at MullenLowe taught “The Project Starting Line”.

This event was invaluable for any entry-mid level account manager, and I highly suggest attending next year’s event. Until then though, enjoy my top takeaways and learnings.

 

HOW TO BE SUCCESSFUL

 

What does it take?

·      You have to be proactive, prepared, dependable and organized.

o   Always have a plan, a back-up plan and a back-up back-up plan

Go from good to great!

·      Don’t compare yourself to others.

o   You are awesome, other people are also awesome and that’s an awesome thing.

·      Having a mentor is a must.

o   A mentor is your personal cheerleader. Someone who keeps you motivated & focused while providing a judgement free source to ask questions and learn.

§  If you don’t currently have a mentor, ThinkLA just launched a mentorship program! Details can be found here: http://www.Thinkla.org/mpage/MentorshipProgram

I don’t know, but I’ll find out.

·      Don’t answer if you don’t know the answer.

o   Owning up to not knowing gives you the opportunity to learn more and the honesty builds the trust of those around you.

There is no such thing as multitasking.

·      Focus on the task at hand.

o   Expectations are high, but you need to be realistic with your ability to get things done.

o   Prioritize and maximize effectiveness.

Don’t forget the business.

·      It’s easy to get caught up in the seemingly infinite number of tasks you have at any one time. No matter what you’re working on, never forget the end goal is to drive business for your client.

 

THE PROJECT STARTING LINE

 

Starting line:

·      Know your client.

o   Before you start, understand the industry and how you will define success.

·      Agree to a strategy, budget, and timeline with your client.

o   An open and well-defined line of communication is crucial for both the client and the agency to understand the process and eliminate surprises along the way.

·      Take things head on.

o   Don’t wait until after the project is over to bring up errors in product or budgeting. Tackle them right as they happen and negate some of the possible negative repercussions.

Aiming for the home stretch.

·      No detail is too small.

o   Once you’ve gone over everything, go over it again. Once you’ve gone over it twice, take out the magnifying glass and hit it a third time.

o   Small errors can turn into big mistakes if you’re not careful.

·      Write client recaps early and often.

o   This allows you to share notes with the other teams involved and ensure that you are all on the same page.

o   Make a checklist out of the client recaps to better follow through with client feedback.

Crossing the finish line.

·      Lead your presentation like a good book.

o   Have a defined beginning, middle and end.

·      Know what to fight for and when to back off.

o   There are times when you are allowed to disagree with the client. Be sure to educate, not argue and navigate this process carefully.

·      Follow-up, follow-up, follow-up

o   If this one doesn’t explain itself, I’d recommend getting your ticket now for the next AdU Account Management



Thanks to all of you who attended, and we look forward to seeing you again soon!

Powerpoint

 

 

Tags:  Account Management  Advertising  LA Advertising  Professional Development  success  ThinkLA 

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A Night of RVLRY to Remember

Posted By Sara Hope, Friday, December 2, 2016

Many thanks to all that attended RVLRY: Toys For Tots Holiday Party presented by ShareThis!

 

On Dec. 1, 2016, over 950 advertising professionals dressed in their best '50's Hollywood Glam for a night of live music, holiday cocktails, dinner and desserts! Guests were encouraged to bring a toy for our Toys for Tots toy drive, and we collected over 1,000 toys, making this year's event toy drive one of the largest it's been!

 

Raffle Winners 

  • Felix LaHaye, Director, Insta Brand | Google Home, thanks to ShareThis
  • Allan Gines, Media Supervisor, Dailey | Apple TV, thanks to AdTheorent
  • Symone Moses, Specialist, Platforms & Technology | Google Home, thanks to Shopkick 
  • Tania Penuela, Special Digital Investment, Initiative | AppleTV, thanks to LoopMe
  • Alvin Trieu, Associate Retail Strategy | Amazon Echo, thanks to Jun Group
  • Jon Rutner, Head of Revenue, SportsManias | Ultimate Ears Roll 2 Portable Speakers, thanks to Amobee

ThinkLA Gives Back
In addition to the more-than 950 toys that were collected, we were also able to donate 92 lbs. of the event's un-served food to Food Finders, a non-profit that distributes food directly to hundreds of partner nonprofits, pantries and shelters that serve the disadvantaged in Southern California. Many thanks to our caterer, COMONCY for their support of this mission.

 

#ThinkToys Hashtag Photos powered by xAd

 


 

Photo Booth Photos powered by xAd

 




Video Gallery


   
   


Step and Repeat Gallery Photo Gallery

Thank you to our Sponsors

Presenting
Sponsor


Photo Toy Drive Entertainment Bar
Sponsor Sponsor Sponsor Sponsor
Santa's Workshop Dessert
Sponsor Sponsor
Creative Partner Billboard Raffle Raffle
Sponsor Sponsor Sponsor Sponsor

 

 

Tags:  #ThinkToys  advertising holiday party  marines  revelry  RVLRY  think la holiday party  thinkLA  Toys For Tots Foundation 

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Programmatic Summit 2016

Posted By Sara Hope, Tuesday, November 15, 2016

Thank you IAB and our attendees, vendors, and sponsors for making the Third Annual Programmatic Summit on Nov. 14 a huge success. More than 400 brand marketers, media buyers, online publishers, ad networks, ad exchanges, and other solution providers participated in candid conversations surrounding emerging programmatic channels, data-driven creative, cross-channel attribution, and more.

 

View the agenda for a recap of our sessions, and read about the Programmatic Summit speakers on the event page.

 

Congratulations to our raffle winner, Andrew Keegan, Director of Technology at Team One, who won an Apple Watch courtesy of Rollmob!

Photo Gallery

 

Thank you to our Sponsors

Premier Sponsor
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Tags:  Advertising  Digital  digital advertising  Programmatic  Programmatic Summit  thinkLA 

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