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Posted By Sara H. Smith,
Monday, November 6, 2017
We can't tell you enough how much we appreciate your hard work at the LA Food Bank on Saturday... What an amazing turnout! The wonderful folks at the LA Food Bank told us that this was the biggest day they have ever seen. We sorted 50,190 lb of food, to create 41,657 meals!
Special thanks to Coffee Connection for the coffee and to Sabio Mobile for the delicious morning pastries. Thank you also to KIND Snacks for the snacks and to DJs Joe Kim and Nick Mariano for keeping us motivated... and to Seoul Sausage for the yummy afterparty snacks!
Posted By Sara Hope,
Friday, April 21, 2017
We hope everyone enjoyed the 2017 Auto Breakfast! We are grateful to our speakers and especially to our sponsors who helped make all the magic happen. This year’s event was presented by PlaceIQ, and supported by Pinterest, Cox Automotive, and Eyeview.
We kicked off with an energizing keynote from Brian Cooley of CNET, who set the scene with his fast-paced rundown of all that’s new and happening in the auto world, and what to look for as the “next big thing”.
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Thank you for attending Pokeraoke - Celebrating 10 Years of Funk!
We would like to extend a big thank you to Ohm Nightclub for hosting us and to our lovely sponsors, AdTheorent, Bazaarvoice, Quantcast, Sharethrough, AEG Live, Double Verify, and Whisper for making such amazing memories with us.
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|PHOTO BOOTH sponsored by Sharethrough||WHISPER Thoughts
Whisper gathered the genuine feelings of ad industry pros at our 10-year Pokeraoke event. Read the true thoughts here:
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Fashion styles may repeat every 20 years, but how we shop is trending forward at a faster rate than ever. Technology has created new e-commerce platforms and the traditional methods of the personalized shopping experiences have become surprisingly in-vogue. At the same time, more brands and artists are collaborating with designers and influencers, promoting innovation and gaining mass awareness.
YoungStars is ThinkLA's quarterly panel discussion and mixer with diverse thought leaders, entrepreneurs, and influencers, all under the age of 35, in the LA media, tech and advertising industries.
Top Takeaways from ThinkLA’s Fourth Edition of AdU: Account Management
Jake Hay, Account Executive, PopShorts
“Being passionate about your job, and recognizing the basic skills you need to do your job are just that; the basic skills. You have to really dig down deep inside yourself. That’s where you will find the best you, you can be.” - Lisa Tanner, VP Account Director at RPA.
“It is important to be someone that can provide value. Don’t just see it at taking orders and planning meetings. You need to know the project, your client and your agency. That’s how you provide value.” - Kelly Carroll, VP Account Director at MullenLowe.
After a year in remission, ThinkLA revisited one of their most popular sessions, AdU: Account Management. This one-night class was meant to inspire, educate and connect members of the Think LA community interested in bettering their skills and understanding of account management. Hosted at RPA with a near capacity turnout, Lisa Tanner, VP account director at RPA, did a great job at keeping the session educational while maintaining a very relaxed environment while teaching “How to be Successful”, while Kelly Carroll, VP account director at MullenLowe taught “The Project Starting Line”.
This event was invaluable for any entry-mid level account manager, and I highly suggest attending next year’s event. Until then though, enjoy my top takeaways and learnings.
HOW TO BE SUCCESSFUL
What does it take?
· You have to be proactive, prepared, dependable and organized.
o Always have a plan, a back-up plan and a back-up back-up plan
Go from good to great!
· Don’t compare yourself to others.
o You are awesome, other people are also awesome and that’s an awesome thing.
· Having a mentor is a must.
o A mentor is your personal cheerleader. Someone who keeps you motivated & focused while providing a judgement free source to ask questions and learn.
§ If you don’t currently have a mentor, ThinkLA just launched a mentorship program! Details can be found here: http://www.Thinkla.org/mpage/MentorshipProgram
I don’t know, but I’ll find out.
· Don’t answer if you don’t know the answer.
o Owning up to not knowing gives you the opportunity to learn more and the honesty builds the trust of those around you.
There is no such thing as multitasking.
· Focus on the task at hand.
o Expectations are high, but you need to be realistic with your ability to get things done.
o Prioritize and maximize effectiveness.
Don’t forget the business.
· It’s easy to get caught up in the seemingly infinite number of tasks you have at any one time. No matter what you’re working on, never forget the end goal is to drive business for your client.
THE PROJECT STARTING LINE
· Know your client.
o Before you start, understand the industry and how you will define success.
· Agree to a strategy, budget, and timeline with your client.
o An open and well-defined line of communication is crucial for both the client and the agency to understand the process and eliminate surprises along the way.
· Take things head on.
o Don’t wait until after the project is over to bring up errors in product or budgeting. Tackle them right as they happen and negate some of the possible negative repercussions.
Aiming for the home stretch.
· No detail is too small.
o Once you’ve gone over everything, go over it again. Once you’ve gone over it twice, take out the magnifying glass and hit it a third time.
o Small errors can turn into big mistakes if you’re not careful.
· Write client recaps early and often.
o This allows you to share notes with the other teams involved and ensure that you are all on the same page.
o Make a checklist out of the client recaps to better follow through with client feedback.
Crossing the finish line.
· Lead your presentation like a good book.
o Have a defined beginning, middle and end.
· Know what to fight for and when to back off.
o There are times when you are allowed to disagree with the client. Be sure to educate, not argue and navigate this process carefully.
· Follow-up, follow-up, follow-up
o If this one doesn’t explain itself, I’d recommend getting your ticket now for the next AdU Account Management
Thanks to all of you who attended, and we look forward to seeing you again soon!
Many thanks to all that attended RVLRY: Toys For Tots Holiday Party presented by ShareThis!
On Dec. 1, 2016, over 950 advertising professionals dressed in their best '50's Hollywood Glam for a night of live music, holiday cocktails, dinner and desserts! Guests were encouraged to bring a toy for our Toys for Tots toy drive, and we collected over 1,000 toys, making this year's event toy drive one of the largest it's been!
ThinkLA Gives Back
In addition to the more-than 950 toys that were collected, we were also able to donate 92 lbs. of the event's un-served food to Food Finders, a non-profit that distributes food directly to hundreds of partner nonprofits, pantries and shelters that serve the disadvantaged in Southern California. Many thanks to our caterer, COMONCY for their support of this mission.
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Thank you IAB and our attendees, vendors, and sponsors for making the Third Annual Programmatic Summit on Nov. 14 a huge success. More than 400 brand marketers, media buyers, online publishers, ad networks, ad exchanges, and other solution providers participated in candid conversations surrounding emerging programmatic channels, data-driven creative, cross-channel attribution, and more.
Congratulations to our raffle winner, Andrew Keegan, Director of Technology at Team One, who won an Apple Watch courtesy of Rollmob!
Research shows us that there are mental and physiological perks to mindfulness and meditation. People who practice mindfulness might actually sport a little more grey matter (which is a good thing) than their peers who shy away from trying. Mindfulness can improve our creativity, build skills needed for peak performance and dynamic leadership, and even help us sleep better. Who couldn't use that?
On Sept 7, ThinkLA hosted their third Mindfulness workshop at Team One with InsightLA instructor, Allen Weiss. Watch our video recap to learn more about the benefits of everyday mindful practice.