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30 Seconds with Eric Jorgensen

Posted By Web Admin, Thursday, August 31, 2017

Eric Jorgensen!

How did you get started in advertising? What's been your career road-map?

I was a journalist to start my career until I landed a creative role at a social media start up in San Francisco. That turned into a traditional agency creative.

What excites you most about this industry?

I appreciate that nothing is off the table, at least in the first round of creative. You can invent wild concepts, and maybe, just maybe, they’ll move on. Innovation and creativity is fun, and we’re fortunate we get to play with them.

Why are you involved with ThinkLA?

BarkLA was my first foray into ThinkLA, and I haven’t looked back since. I like working with people from other agencies and companies to help out furry kiddos like my own.

What’s the best advice you’d give to someone interested in a career in advertising? Are there any written materials you suggest to read?

Don’t take advertising personally.

In the times of horse warfare, some soldiers didn’t name their horses, because one day they would ride it into battle and the horse might die right under them. They thought if they named it they would become attached to it, and then lose their focus and mourn their friend when they should be looking out for the next spear or arrow. This is terrifyingly apt for advertising. Don’t become emotionally attached to your ideas or projects, because they could die under you for any number of reasons. Work hard, push your idea to be incredible and be proud when it’s built, but don’t beat yourself up if its scrapped.

The one book I recommend for anyone moving into advertising is Ogilvy on Advertising. A book I recommend to writers is Save the Cat! It’s a movie screenwriting book that’s notorious in the industry, but it has insights on organizing your concepts and scripts that are refreshing and very helpful.

Tags:  Eric Jorgensen  ThinkLA Board  Young Professionals  YPC2017 

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