Posted By Emily Hope,
Wednesday, September 20, 2017
It's big (ad) world, but we aim to make it feel even smaller by highlighting inventive, global ads, monthly, that are breaking the mold from the mundane.To capture that global spirit, we will feature inspiration from outside of the U.S., and sometimes from brands that we've never even heard of!
ThinkLA couldn't be more grateful for Luis Camano, ThinkLA Board Member, and Head of Innovation and Brand Activation LC/BA, for being our Global Warrior, and bringing these to our attention! We hope that Global Wednesdays will inspire our members as much as it does us!
1. PR stunt, from Tesco in China. This supermarket chain has been at the forefront of innovation and 'retail-tainment' for some years now.
This is a perfect example of a company totally committed for the benefit of its customers. A difficult subject to address, with a disarming execution.
2. Sampling at its best. Yes, a really good sampling idea that doesn’t rely on those annoying brand ambassadors.
Asics Brazil is helping runners find their perfect shoe. How? Step on our ad, please!
3. Changing behavior.
How many times we've heard the phrase “think differently”? Easy to say, difficult to obtain.
In a very unglamorous category, this Swedish chain of hardware stores did it. Magnificently.