Get to know Derek Hand, Strategist at Canvas Worldwide, Co-Chair of ThinkLA's Mentor Committee, and a member of ThinkLA's
Young Professionals Council.
How did you get started in advertising? What's been your career road-map?
I started in broadcast as an assistant media buyer. This was a great opportunity for me to learn from veterans of the industry. Eventually, I jumped over to digital working on planning, investment, and ad ops. Currently, I’m focused mostly on strategy. I’ve had the good fortune to have touched on a variety of verticals including both entertainment and automotive allowing me visibility into varying styles of advertising. Looking forward to what the future brings!
What excites you most about this industry?
The industry is constantly evolving, presenting new opportunities from a strategic standpoint. As new Adtech and Mar-tech flourish, the possibilities to develop new creative media executions and how to best measure them is very exciting.
Photos // Martin Aranda Photography
Why are you involved with ThinkLA?
ThinkLA is a place of innovation, community, and opportunity. I’m constantly learning from my peers, and in turn, I hope to give something back to both my peers and the greater industry.
What’s the best advice you’d give to someone interested in a career in advertising? Are there any written materials you suggest to read?
Attend ThinkLA AdU classes, be open to trying different things, find a mentor, and most of all – jump in and absorb everything you can. Nothing compares to actually getting in there and doing the work.