It's big (ad) world, but we aim to make it feel even smaller by highlighting inventive, global ads, monthly, that are breaking the mold from the mundane. To capture that global spirit, we will feature inspiration from outside of the U.S. and sometimes from brands that we've never even heard of!
ThinkLA couldn't be more grateful for Luis Camano, ThinkLA Board Member and Head of Innovation and Brand Activation LC/BA, for being our Global Warrior and bringing these to our attention. We hope that Global Wednesdays will inspire our members as much as it does us.
1. Here’s how a Peruvian company turned the much maligned fruitcake (or those who bake them) into a Holiday-stress reducer.
2. From Germany, a color became a portal and a vehicle for incredible entertainment.
3. In India, candy solved a problem for both customers and retailers, becoming an accepted type of currency.