Posted By Emily Hope,
Tuesday, March 6, 2018
Updated: Tuesday, March 13, 2018
It's big (ad) world, but we aim to make it feel even smaller by highlighting inventive, global ads, monthly, that break the mold from the mundane. To capture that global spirit, we will feature inspiration from outside of the U.S. and sometimes from brands that we've never even heard of!
ThinkLA couldn't be more grateful for Luis Camano, ThinkLA Board Member, award winning creative, and an expert in the field of Brand Activation, for being our Global Warrior and bringing these to our attention. We hope that Global Wednesdays inspires our members as much as it does us.
1. How do you translate KFC’s "Finger licking good” in Hong Kong? You don’t, you just show it… in a kinda weird way.
2. The Louvre has just opened a branch in Abu Dhabi. Worth seeing it. Also worth seeing is the way they promoted it to the public, utilizing “old” media vehicles like radio and billboards. Here’s the "Highway Gallery."
3. We know the French are experts when the topic of love comes up. For Valentine’s Day, this chain of French supermarkets confirmed it.
4. And finally, a teaser for all Westworld fans. An immersive experience about an immersive experience. To promote season 2, HBO will let fans travel to Sweetwater and explore the space in greater depth. At SXSW this month.