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Laurel Mintz, Elevate My Brand
There have been countless women over the last few decades that have influenced the upward trajectory of our journey. What most have in common is that they understood the value and importance of marketing. From Madam CJ Walker, the first self-made millionaire who turned her own hair loss into a thriving CPG brand, to more current marketing mavens like Alli Webb, founder of Drybar, who also changed the hair game with her bold vision and smart marketing initiatives. These, and countless others, are and have continued to take over the world one marketing message at a time.
Here are some of the women who I think are trailblazers and influence millions with their own brand of marketing.
Social Media - Mari Smith (@marismith) – Even a decade later, consumers and brands alike continue to be stumped by social media marketing. Mari Smith is one of the sharpest and most well-known marketing gurus for small business on Facebook. She is best known for taking $50 and turning it into 500k followers. Now that’s what I call trailblazing with a tangible after burn.
Influencer – Julie Solomon (@julssolomon) – Julie spent years in the PR world, but knew she could help more people by developing a brand to help others understand how to brand and monetize themselves in the influencer world. An influencer in her own right, she now teaches others through her workshops, podcast and extensive social presence. Her infectious smile and warmth is palpable through her stunning pink hued branding as she advises her followers.
Content – Pam Neely (@Pamellaneely) – We used to say content was king, we now know it’s all about engagement through content. Pam Neely is one of, if not the most influential content marketer of our generation. If you need to build your following, e-mail marketing lists, and brand voice, you can’t do better than this content diva.
Experiential – Sarah Boyd (@sarahpboyd) – Also starting her career in the PR world, Sarah had a vision to create events where influencers and brands could engage with each other in a meaningful way. And so Simply Stylist, now Simply, was born. It was such a bold brilliant idea, that media powerhouse NYLON decided they needed it in their stable, appointing Sarah President of West Coast Operations. Sarah now jets from LA to NY to Dubai living her dream and executing her idea as a global experiential brand.
Networking – Sarah Zapp (@sarahzapp) – If you live in LA and don’t know Sarah, you’re at the wrong party. Whether flying off to do content with Martha Stewart in Norway or hosting tastemaker events with Baron Davis, Sarah Zapp is a community builder and one of the most connected women I’m lucky to call a friend.
I always tell our clients, "marketing when done right, it's the funnel to awareness and conversion when you are clear about your KPIs and measure constantly."
The above are just a few of the many ways to market well and, if you’re going to do it, you might as well follow in the footsteps of the trailblazing women who have come before you. Thank you to all the women who make seemingly impossible inroads possible for the rest of us.
By: Laurel Mintz, CEO and Founder of Elevate My Brand and Columnist of On Brand for Inc. Magazine.