It's big (ad) world, but we aim to make it feel even smaller by highlighting inventive, global ads, monthly, that are breaking the mold from the mundane. To capture that global spirit, we will feature inspiration from outside of the U.S. and sometimes from brands that we've never even heard of!
These creative international ads are brought to you by Luis Camano, an award winning creative and an expert in the field of Brand Activation.
1. Lacostehas created one of the best activations of the year. Brilliant in its simplicity and effectiveness, generating a very strong emotional connection with consumers. The trifecta for any successful activation.
2. Old Spice continues to mock typical fragrance ads. In the latest issue of GQ, Old Spice included a scented, man-sized paper blazer. Trés chic, but watch out for rain, you will likely get paper machéd. Click on the the image below.
3. A suspicious pop-up with a twist. To announce the future opening of their NY store, DIESELcreated this entertaining activation. That’s so New York!