How did you get started in advertising? What's been your career road map?
While still in film school at SDSU, I was also working in television production at the NBC O&O in San Diego. Besides running a studio camera, chyron and other production duties, I also had to manually record and load television commercials for Master Control to play. I was able to watch the best commercials… and forced to watch all the rest, but always reminded of the revenue generated through advertising sales.
My time at the station allowed me to work my way through grad school and eventually transition from production into NBC sales and marketing. And as I experienced the transition of television operations and media sales to become more and more digitized, so too has been my digitized career path into mobile as Sabio Mobile’s CMO. I’ve been fortunate throughout my career to work with extremely talented creative and technical teams.
Today, I’m privileged to work with a team at Sabio Mobile that’s so impressive not just from their technical mobile expertise, but also in who they are as individuals. Watching the careers of my colleagues flourish is the ultimate privilege of my own.
What’s the most important lesson you’ve learned?
Patience and persistence pays off.
By pressing on through adversity with a smile on my face, believing better days are just around the corner, and that all things work together for good, is my definition of persistence. Patiently, I’ve watched this optimistic perseverance work things out in the end.
What keeps you motivated? Do you have a personal motto?
The possibilities motivate me. We live in the heart of the most amazing time to be alive, as witness to the possibilities. Watching the technical advances all around us and taking part in them at our company is highly motivating. It’s why I love Mondays.
My personal motto is to “Love your neighbor as yourself.” It is over this foundation that the law is laid.
What excites you most about this industry?
Two things: One is the collective talent of creative teams who have learned to master mobile’s unique sensory capabilities to create exciting new ads that you can feel and touch. And the other is the capacity, as an industry and as individuals, to do good.
Photos: Don Lupo
Where is advertising heading? What do the next five years look like?
As economies continue to grow, ad budgets will also grow but more and more of that growth will be invested in mobile. Not only because it’s where the eyes are but also because the return in data about their customers is crucial to their new marketing strategies. As our smartphones continue improving their function as remote controls for our lives through IoT and their accompanying apps, the volume and quality of data available to marketers will continue to increasingly expand, providing rich insights about their current and future customers.
What advice do you have for those just starting in advertising?
You’ve heard it before but I’ll say it again. Learn to code. But also, learn from the vendors. Knowing what key services and products are required for a successful campaign and what differentiates the best vendors from the rest is important.
Any closing thoughts for the ThinkLA community?
I talk about you all the time. I’m fortunate to attend and sponsor ad club events around the country and all of you keep coming up in conversations. You’re known for doing amazing work for your clients and our ThinkLA community. Thank you.
But please, if you are in the carpool lane and everyone else is going faster than you… you’re probably in my way.
Joe Camacho is Chief Marketing Officer at Sabio Mobile. Prior to joining the advertising industry, Joe served as a Marine Air Traffic Control Radar Technician for the U.S. Marine Corp. from 1984-1990. Thank you for your service to our country, Corporal Joe Camacho!