Posted By Don Lupo,
Wednesday, July 11, 2018
Updated: Wednesday, July 11, 2018
It's big (ad) world, but we aim to make it feel even smaller by highlighting inventive, global ads, monthly, that break the mold from the mundane. To capture that global spirit, we will feature inspiration from outside of the U.S.
Welcome to the Cannes Edition of Global Wednesdays! Sorry if I am a bit late with this entry, but I was enjoying some fine vodka and blinis with my Russian friends in Moscow. Yes, at the World Cup!
I want to highlight a few winners that might not have gotten the valued Gran Prix, but still delivered big in creativity, surprise, and effectivity.
All the entries below are from the Brand Experience and Activations categories.
Category: Brand Experience/Activation This French entry made people taste the future and what’s at stake regarding climate change.
Category: In-store Experience Carrefour in Paris created a black market inside its supermarket. Who said Supermarket marketing has to be boring?
Category: Live Brand Experience/Activation This one comes from Perú. A social experiment so honest it's shocking.
Category: Brand Experience Dairy Queen in Panamá. This stunt is absolutely on brand.
ThinkLA couldn't be more grateful for Luis Camano, ThinkLA Board Member, award-winning creative, and an expert in the field of Brand Activation, for being our Global Warrior and bringing these to our attention. We hope that Global Wednesdays inspires our members as much as it does us.