Posted By Administration,
Thursday, January 10, 2019
It's big (ad) world, but we aim to make it feel even smaller by highlighting inventive, global ads, monthly, that break the mold from the mundane handpicked by ThinkLA Board Member and Award-Winning Creative, Luis Camano. To capture that global spirit, we will feature inspiration from outside of the U.S.
Mi Querido Watson / Spain Mi Querido Watson is an agency in Madrid and this was their Christmas Salutation. Because the video is in Spanish, here’s a brief explanation of their great activation.
Every year we all receive awful gifts for Christmas. According to the agency there are no bad gifts, just bad briefs or a target incorrectly chosen.
Their solution? The agency will collect the unwanted gifts and redirect them to several NGOs who will find the right target: those who really need them the most.
Here’s to the true spirit of the Holidays.
Coca-Cola / Belgium
From Coca-Cola/Belgium comes this very small but very smart media placement. Who doesn’t need some extra wrapping paper during the Holidays shopping frenzy?
Iceland And finally, a banned TV ad in the UK, from a retail store chain called Iceland who had something to say about the environment. Beautiful, moving and ballsy!
If you want to know more about this subject, here’s a helpful link.