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Volunteer Spotlight: Franziska Pugh

Posted By Administration, Tuesday, February 19, 2019

How did you get started in advertising? What's been your career road map?

I studied strategic communication at Michigan State University intending to become the next Samantha Jones of publicity. During my undergraduate studies, I received the opportunity to visit Los Angeles and tour advertising agencies, entertainment firms and production studios. After meeting with an Account Executive and learning more about the role, I knew I would find my home in brand leadership and strategy. I worked to gain relevant internship and research experience and began my career as an Account Coordinator and then Assistant Account Executive at DonerLA. Recently, I joined the MullenLowe team as an Account Executive working on automotive. I’m incredibly lucky to have worked with a diverse group of clients and agencies who are dedicated to mentorship, professional, and personal development.  

What inspired you to become a ThinkLA volunteer?

After moving to Los Angeles, I aimed to get involved in the community and meet professionals who were interested in advertising, media and entertainment. I was impressed by the variety of events that ThinkLA offered. After hosting the first the first Intern Summit event at DonerLA, I became fully immersed in the mission of bringing opportunities and community to Los Angeles and beyond.

What’s been one of your favorite ThinkLA memories?

I recently joined the Emerging Leaders Council and assisted in hosting the first ThinkLA She Suite event. This event was truly remarkable in bringing women across multiple agencies and industries together and creating dialogue around their success, barriers and opportunities. Events like these are so important in building a support system, mentorship opportunities and friendships.

I also really enjoyed the Intern Summit Series. I value being a part of energetic professionals that continuously strive to grow professionally and personally. It was a blast to volunteer at these events, meet the panelists and learn more about the advertising industry and professional roadmaps.

What keeps you motivated? Do you have a personal motto?

My personal motto is, “Hold the vision. Trust the process.” We are lucky to work in an ever-changing industry that has so many opportunities to learn and grow. This motto is my reminder to be patient and flexible in my approach. 

What has been an important, perhaps the most important, lesson you’ve learned in your career so far?

There are two lessons that my mentors have instilled in me.

  1. “Take a seat at the table.”
    When you get the opportunity to sit at a table with other professionals, make sure you listen to what they have to say and speak up to be heard. You will never get what you don’t ask for. Make sure you’re prepared, bring insight into the room and showcase your expertise.
  2.  “If you’re the dumbest person in the room, you’re in the right room.”
    A few years ago, I voiced a concern about “sounding dumb” when conducting informational interviews. One of my mentors told me that if I make it into a room where I have no idea what is going on, I am exactly where I need to be. This lesson still holds true. If you’re the dumbest person in the room, you’ve strategically (or, luckily) maneuvered your way into a place with people you can learn the most from. Listen, take notes, do your research after and build connections while you have the chance.


    Franziska Pugh

    Tags:  #ThinkLA  #ThinkMembers  #volunteerspolight 

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