It's big (ad) world, but we aim to make it feel even smaller by highlighting inventive, global ads, monthly which break the mold from the mundane, handpicked by ThinkLA Board Member and award-winning creative, Luis Camano. To capture that global spirit, we will feature inspiration from outside of the U.S.
Ayudín (Clorox) / Mexico-Argentina “Almost a monument”- Cleaning the house? In South America men are not very inclined to help, but when they do they feel they deserve the appropriate recognition.
Coke / China
"Faces of the City" - China is a very diverse country with more than 240 cities with different cultures and dialects. Here’s a very colorful campaign that used the product’s packaging to share and celebrate the unique character and vibes of the people who live there.
Change.org / Spain "La oreja de los políticos" (The politicians' ear) - All over the world voters feel politicians never listen to them. Tired of it, Spanish voters decided to take action before the April 28th 2019 election. A very public display for everyone who had something to say.