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Monsters Turned Out to Be Just Trees: SheSuite Reflections

Posted By Claire Thompson, Wednesday, June 5, 2019
By Claire Thompson
Client Partner
Vice Media

I feel compelled to outwardly reflect on yesterday’s event, the culmination of many small but significant moments.

Early last year, when we were re-launching this series as ELC Live!, Susan Franceschini, ThinkLA Executive Director, sat down with me and the former co-chair and urged us to think bigger. So we popped a bottle of rosé, challenged ourselves on weak spots, identified learnings and honed our intentions for future work.

Path to the SheSuite emerged as a key focus from those conversations. And when our first event sold out, it validated our sneaking suspicion that value of this idea extended well beyond a spirited brainstorm.      

For several reasons, last night feels like our best work yet.

  • Our speakers absolutely tore it up (and made us laugh while doing it).

  • Caitlin Bruno, a fellow cultivator of community in our industry, achieved a personal first in moderating last night’s discussion (and what a natural she was).

  • We had a fuller, more engaged, more diverse audience than we did at our inaugural event (+500% more men!).

And, we were served up some serious wisdom (plus content recommendations from the baddies themselves, recapped below). Kim told us that the whole “work/life balance” thing probably doesn’t exist. Paula taught us the disarming power of a smile when you’re trying to get promoted. Laura quoted T.Swift and it was good. Denise cleared things up for us: everybody poops.

Most meaningful of all, last night felt like a beginning.

We all scurried off to capture fragments of inspiration buzzing around our heads. And we’re real excited about the ways we can build.

So, please receive this note as our thanks but also as a call to action. We want to brainstorm with you. We want to hear your ideas, outlandish and bland. We want to incubate spin-off events and initiatives.

We’re only as good as the team behind us and last night felt like a radical team effort. And I’m super jazzed about that.

With love,



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