By Zachary Hill
Brand Director, Battery
At a time when the creative industry is being gutted, and nobody feels safe personally or professionally, our social feeds have been filled with empty platitudes from thought leaders telling us to look for silver linings. Meanwhile, our inboxes are overflowing with mass emails from companies we have no interest in hearing from right now, interrupting us with their perspective on COVID-19.
We get the need for optimism right now. But as we check in with family, friends, neighbors, and members of our various communities, it has become painfully clear that so many businesses -- particularly those smaller, independent ones without access to capital or credit -- need leadership in action, not just thought.
The stakes couldn’t be higher. More than 40% of the country’s 30 million small businesses could closed for good in the next six months, according to a poll by the U.S. Chamber of Commerce. Here in Los Angeles, one of the biggest cities and economies in the world, small businesses are the lifeblood of our community.
Consider that more than 90% of LA businesses employ fewer than 20 workers. Or that it’s home to more minority- and women-owned businesses than any other city in the country. And its countless mom-and-pops and local independents that have been so enmeshed into our cultural fabric for generations are scrambling for survival.
Even the lucky few who were able to get small business emergency loans under the Paycheck Protection Program cannot spend those funds on marketing. Here at Battery, we’ve all staked our own personal careers and livelihoods on the power of creativity to solve seemingly intractable problems. So, we’re stepping up to help our community with the one thing we know works: big ideas that big brands pay big bucks for. Except, we’re giving them to small businesses for free.
We are proud to join forces with some like-minded partners in our community to offer our collective services, free of charge, to a neighbor in need of help. And we need your help in identifying a neighbor in need.
What we are looking for:
1. A local business, established in LA County
2. Family/Employee owned and operated
3. Has a history of giving back to the community
What we need from them: In 500 words or less, describe your business, the challenges it faces, and how you think your business can benefit from a marketing push.
We will review submissions and if it’s a fit we’ll be in touch! We know time is a luxury and we’re looking to make this happen ASAP. Please have your submit you info to AnIdeaForLA@batteryagency.com no later than May 15, 2020. Submissions will be reviewed the week of May 17 2020 and the final decision will be made on May 22 2020 .
Zachary Hill is Brand Director at Battery.