By Sammy Lent
First, allow us to introduce ourselves. We’re NinetyEight, a creative ad agency founded by 2020 grads from the M-School at Loyola Marymount University. We are dedicated towards empowering, understanding, and connecting the new generation with the world. We speak the language that advertisers so desperately want to know: Gen Z.
This unique Gen Z perspective is unexplored territory for many advertisers, but second-nature to us because it’s our first-hand experience. As the generational divide grows vast, we seek to bridge the gap between brands and Gen Zs -- helping you adapt to our ever-changing, technology-driven culture.
98things is a quarterly amalgamation of 98 topics, fun facts, trends, habits, and even memes that will help you and your brand track the pulse of Gen-Z culture. Essentially, we’ve done the hard work so you don’t have to -- in fact, our research goes so deep that we live through our findings every day.
For example, in our latest edition we focused on TikTok trends as one of our topics because it’s currently the most relevant app for our generation. Additionally, we touch on Gen Z digital habits, entrepreneurs, food trends, favorite brands, and more. 98things aims to provide you direction on how to navigate this complex, adaptive, and deeply misunderstood generation.
We created 98things as a window to our generation, a generation which many people are still confused by. Even though we are a part of Gen Z, we are all still learning so much about our own generation from writing each section. It is our hope that 98things will help you see the incredible things we can accomplish, the fascinating things we love and keep up with, and interesting habits we’ve taken on as the digitally native generation. Check out our second edition of 98things out now, happy reading!
Click here to download the full report