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Volunteer Spotlight: Franziska Pugh

Posted By Administration, Tuesday, February 19, 2019

How did you get started in advertising? What's been your career road map?

I studied strategic communication at Michigan State University intending to become the next Samantha Jones of publicity. During my undergraduate studies, I received the opportunity to visit Los Angeles and tour advertising agencies, entertainment firms and production studios. After meeting with an Account Executive and learning more about the role, I knew I would find my home in brand leadership and strategy. I worked to gain relevant internship and research experience and began my career as an Account Coordinator and then Assistant Account Executive at DonerLA. Recently, I joined the MullenLowe team as an Account Executive working on automotive. I’m incredibly lucky to have worked with a diverse group of clients and agencies who are dedicated to mentorship, professional, and personal development.  



What inspired you to become a ThinkLA volunteer?

After moving to Los Angeles, I aimed to get involved in the community and meet professionals who were interested in advertising, media and entertainment. I was impressed by the variety of events that ThinkLA offered. After hosting the first the first Intern Summit event at DonerLA, I became fully immersed in the mission of bringing opportunities and community to Los Angeles and beyond.


What’s been one of your favorite ThinkLA memories?

I recently joined the Emerging Leaders Council and assisted in hosting the first ThinkLA She Suite event. This event was truly remarkable in bringing women across multiple agencies and industries together and creating dialogue around their success, barriers and opportunities. Events like these are so important in building a support system, mentorship opportunities and friendships.

I also really enjoyed the Intern Summit Series. I value being a part of energetic professionals that continuously strive to grow professionally and personally. It was a blast to volunteer at these events, meet the panelists and learn more about the advertising industry and professional roadmaps.


What keeps you motivated? Do you have a personal motto?

My personal motto is, “Hold the vision. Trust the process.” We are lucky to work in an ever-changing industry that has so many opportunities to learn and grow. This motto is my reminder to be patient and flexible in my approach. 


What has been an important, perhaps the most important, lesson you’ve learned in your career so far?


There are two lessons that my mentors have instilled in me.

  1. “Take a seat at the table.”
    When you get the opportunity to sit at a table with other professionals, make sure you listen to what they have to say and speak up to be heard. You will never get what you don’t ask for. Make sure you’re prepared, bring insight into the room and showcase your expertise.
  2.  “If you’re the dumbest person in the room, you’re in the right room.”
    A few years ago, I voiced a concern about “sounding dumb” when conducting informational interviews. One of my mentors told me that if I make it into a room where I have no idea what is going on, I am exactly where I need to be. This lesson still holds true. If you’re the dumbest person in the room, you’ve strategically (or, luckily) maneuvered your way into a place with people you can learn the most from. Listen, take notes, do your research after and build connections while you have the chance.

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    Franziska Pugh

    Tags:  #ThinkLA  #ThinkMembers  #volunteerspolight 

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    Volunteer Spotlight: Danielle Erves

    Posted By Administration, Thursday, January 31, 2019

    How did you get started in advertising? What's been your career road map?

    I graduated with a Bachelor of Science degree in public relations from San Jose State University and was lucky to get my first job at a PR agency in Oakland right out of college. From there, I moved to Los Angeles and started at Jukin Media, a digital media company that helps people make money from their videos on the internet. There, I was lucky enough to be able to work on the company’s marketing, PR, and social media

    My interest in marketing and public relations started at an early age in high school marketing things like school dances and alumni events. Once I began to study it in college, it opened up a new method of communication for me.

    What inspired you to become a ThinkLA volunteer?

    I attended my first ThinkLA event three years ago.
    I saw all the amazing people hustling, sharing, and building with each other. I knew I needed to get involved.

    What’s been one of your favorite ThinkLA memories?

    My favorite ThinkLA memory is from Toys for Tots last year. My coworkers and I had a crazy couple of weeks and had just wrapped up. We ended up laughing and dancing the night away. Work hard, Play hard..

    What keeps you motivated? Do you have a personal motto?

    My personal motto is: You can’t have a bad day if you’re smiling. I try to smile all day long, I’m in a good mood and good things happen. If I do get into a funk, I put on my favorite song and jam out! I’ll be back to smiling soon after that.

    Are there any written materials you suggest to read?

    The best advice I can give to anyone regardless of their industry is to keep learning and reading. It’s so important to want to learn more, otherwise the world will pass you by. One reading suggestion is The Alchemist. One of my good friends gave it to me to read and it changed my mindset.

    What advice do you have for female ad professionals who are beginning their careers?

    Have a voice early in your career and establish yourself as a leader and someone who deserves a seat at the table. Know what you are worth and ask for it. Don’t be afraid to speak up.

    Any closing thoughts for the ThinkLA community?

    The first year I started with ThinkLA, I taught an Account Management 101 class and it was so rewarding to feel like I was making a difference to someone starting out in their career. The feedback I got was so positive, it only confirmed that mentoring and helping people around me grow, learn, and move up is one of the best things about my job. But I’m not gonna lie: the Award Show Gala after-parties never disappoint!

    Any closing thoughts for the ThinkLA community?

    The ThinkLA community is very unique and I’m very happy to be apart of it. It can be a difficult to know how to navigate organizations similar to ThinkLA, but the community ThinkLA has built is on the fosters up and coming professionals and educates the community in a fun way. I’m very happy to be part of it..

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    Danielle Erves 

    • website: ervesconsulting.com
    • IG: @ervespr_
    • Twitter: @ervespr
    • LinkedIn: http://linkedin.com/in/danielleerves

     

    Tags:  #Thinkla  #thinkMembers  #volunteerspolight  Advertising  L 

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    Global Wednesdays December!

    Posted By Administration, Tuesday, December 11, 2018
    It's big (ad) world, but we aim to make it feel even smaller by highlighting inventive, global ads, monthly, that break the mold from the mundane handpicked by ThinkLA Board Member and Award-Winning Creative, Luis Camano. To capture that global spirit, we will feature inspiration from outside of the U.S.

     

     

    Coca-Cola / Brazil
    How to turn a negative expression into a positive message, and change culture organically.


     

    Centre Pompidou / Paris
    Old and traditional tactics worked for this Museum to become a tourist destination.


    WeChat / Hong-Kong
    A rewarding way to send money back home, while talking to your loved ones.


    Tags:  #Thinkla  #thinkMembers  Creatives  Global Ads  Global Wednesday  Marketing 

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    Global Wednesdays November!

    Posted By Administration, Tuesday, November 13, 2018
    It's big (ad) world, but we aim to make it feel even smaller by highlighting inventive, global ads, monthly, that break the mold from the mundane handpicked by ThinkLA Board Member and Award-Winning Creative, Luis Camano. To capture that global spirit, we will feature inspiration from outside of the U.S.

     

     

    Belgium
    A very timely activation for this Veteran’s Day, by the Belgium Office of Tourism.


     

    Ecuador
    "We are now open 24/7", said McDonalds in Ecuador. And to get the word out they took a very innovative, yet low-tech approach.


    Malaysia
    Tesco in Malaysia created a brilliant (in its simplicity) incentive for shoppers to re-use plastic bags. The effort had phenomenal results for the retailer as well as for the environment. Tesco continues to lead the way in retail activations.


    Tags:  #Thinkla  #thinkMembers  Creatives  Global Ads  Global Wednesday 

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    Global Wednesdays October!

    Posted By Administration, Wednesday, October 10, 2018
    It's big (ad) world, but we aim to make it feel even smaller by highlighting inventive, global ads, monthly, that break the mold from the mundane handpicked by ThinkLA Board Member and Award-Winning Creative, Luis Camano. To capture that global spirit, we will feature inspiration from outside of the U.S.

     

     

    Spain
    For most Spaniards, a nostalgia trip back to childhood. A forgotten brand and a sampling program that truly connects with its desired target.


    Virgin, Australia
    Just another promo giveaway. A brand content master class from Virgin Australia.


    China
    20 seconds. This is what it takes to wash your hands properly. For kids, 20 seconds is an eternity. Orange Clean, a brand of hand lotions/soaps in China, found an engaging solution.

    Tags:  #thinkLA  #thinkMembers  Creatives  Global Wednesday  Member News 

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    Global Wednesdays September!

    Posted By Sara Smith, Tuesday, September 11, 2018
    It's big (ad) world, but we aim to make it feel even smaller by highlighting inventive, global ads, monthly, that break the mold from the mundane handpicked by ThinkLA Board Member and Award-Winning Creative, Luis Camano. To capture that global spirit, we will feature inspiration from outside of the U.S.

     

     

    If you don’t already know it, Lego Technic let’s you build things for real. How about a drivable Bugatti? Yup!
    Great activation of a partnership. And very engaging content.

     

    Omo/Unilever in South Africa has found the formula to separate kids from their screens. To the delight of parents everywhere.

     

    Carlsberg/Denmark shows us the Danish way of living in a mini documentary series. And what people will do for a beer.

     

     
     

    Tags:  #thinkLA  Creatives  Curiosity  Global Wednesday  Global Wednesdays  Member News  ThinkLA Members  ThinkMembers 

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    Say 'Hello' to our New Logo!

    Posted By Emily Hope, Monday, August 1, 2016



    We're celebrating 10 years as the premiere marketing association in Southern California. To mark the occasion and honor the many contributions of our members, we've updated our logo.

    We'd like to offer big thanks to our friends at TBWA\Chiat\Day for their work in designing our new logo and branding. Thanks to them, we have a new face as we continue to connect, inspire, and educate the Los Angeles marketing, media, and advertising community. 

    It all starts with you, our members, and our community of like-minded, passionate and dedicated industry thought leaders. Here's to the next 10 years working with you! 

    Tags:  #thinkLA  Branding  TBWA\Chiat\Day  thinkla  thinkla news  thinkLA's 10 Year Anniversary 

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