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ThinkLA Members and Disaster Relief Efforts

Posted By Emily Hope, Wednesday, September 20, 2017

Every day, it seems there is a new natural disaster occurring in the world, and companies as close as ground zero to the farthest corners of the country are offering funds, goods, and their own employees and offices to help with disaster relief. Here are a few of the ThinkLA corporate members that are using their advertising skills to help in any way they can!

Wonderful Company 
Immediately after Hurricane Harvey hit, The Wonderful Company donated $100,000 to the Houston Food Bank to support their most critical inventory needs. In addition, knowing that employees were also moved to support disaster relief efforts, TWC set up a special matching program. Through TWC’s year-round program, employees can already increase their impact through the Wonderful Giving Matching Gift Program. In addition, through September 30, any donation made to support Hurricane Harvey or Hurricane Irma relief efforts will receive an additional match, so – with the two matching opportunities – a $25 donation turns into $75 for the designated relief effort - that's a 200% matching program!
Learn more about The Wonderful Company's Social Responsibility programs.

Maxus / GroupM
GroupM made a large donation to the Red Cross, and has also set up a microsite within the American Red Cross to help with access to information and news, donation links, and volunteer opportunities for hurricane aid. Locally, they are also starting a clothing, food, and goods drive.

PopShorts
PopShorts has been working with the Ad Council on pro-bono work to support their Smokey The Bear initiative via a custom Snapchat lens, encouraging people to take precautions to prevent wildfires. They have activated many influencers in their network, including Chloe & Christi Lukasiak, Violet Benson, Hayden Summerall, CJ OperAmericano, and more.

Walton Isaacson
For Hurricane Harvey, Walton Isaacson started a fund drive that lasted through Sept. 15. The agency also matched 100% of employee donations to Hurricane Harvey Relief Fund, created by the mayor of Houston, Sylvester Turner, as a direct response to individuals and corporations. The organization will connect donors with a network of nonprofits and innovative solutions in the social sector. Walton Isaacson will continue its' efforts in the near months, and are actively searching for other opportunities to support employees that want to be involved in disaster relief efforts. 

RPA
In the spirit of philanthropy, RPA flaunted their mad kitchen skills and hosted a bake sale to benefit victims of Hurricane Harvey. 100% of the proceeds were sent to several charities who are helping on the ground in Houston.

TBWA\Chiat\LA / Omnicom Media Group
Omnicom did their part in hurricane relief by creating an employee giving microsite to support The American Red Cross relief efforts. The company matched two-for-one employee donations.

Jukin Video

The staff at M&M Creole Kitchen giving back


Jukin Video made a donation of $25 for every video added to their library week-of Sept. 11 to M&M's Southern Creole Kitchen. M&M's Kitchen is a local Houston restaurant that has been pitching in to feed hundreds of evacuees and volunteers in the Houston area every day since the storm hit.

Learn more about the efforts of M&M, and donate directly. 

 

 

 

 

 

KTLA
KTLA raised more than $1 million to provide relief to victims of Hurricane Harvey. 100% of the funds raised by KTLA will go directly to the Salvation Army and their response teams from across the country. The station-wide effort included a dedicated text campaign along with a continuing on-air and social media drive for donations, with day-long coverage from the Salvation Army shelter complex in Bell, CA. “It’s great to know how generous our viewers are to the people of Texas and Louisiana and I am very proud of the KTLA team’s efforts to assist in these communities. ” said Jason Ball, VP/News Director.

MullenLowe
MullenLowe showed their support by shipping gently-used clothes to Southside Skatepark.

*If your company has supported Disaster Relief recently and you'd like to be included in this list, let us know!

Tags:  #ThinkMembers  Disaster Relief  Hurricane Harvey  ThinkLA Members 

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I'm Conflicted About Virtual Reality; You Should Be, Too

Posted By Emily Hope, Wednesday, August 30, 2017

 
Aaron Dubois 
VP, Digital
Phelps

The more I play and work with VR, the more I’m awed by its potential. But my awe cuts both ways. I’m excited by what we can do with VR but worried about the unintended impact it could have on society and marketing.

VR redefines what an immersive experience can be, reshaping how we interact with people online. VR is inspiring a new generation of games, operating systems, and interactive tools, to the point of defining a completely new vernacular of digital interaction. And VR is driving the creation of virtual marketplaces for niche audiences (Facebook will undoubtedly be a huge player here) that represent treasure chests for brand connection. This will only spread as the cost differential — a Google Cardboard costs about $10 while an Oculus Rift setup costs over $2,500 all in — comes down. 

Here’s the rub: The more we feed technologies that encapsulate people and allow us to hyper-profile them, the more we risk isolation and regulation.  

VR represents a quantum leap in withdrawal from the physical world. We already divide our attention with smartphones and count checking up on the activity postings of our Facebook friends (who we haven’t seen or talked to in over 10 years) as maintaining relationships. And we compulsively maintain virtual connections while doing other things. I mean, who doesn’t watch TV with a phone or tablet handy these days? 

Now we can retreat into a bubble that replaces our reality altogether. You can’t multitask when you’re doing VR. You cut off all contact with your immediate surroundings and sensory perception attached to them, not realizing that time in corporeal reality is critical to honing your skills at interacting with other people (read: being in the world). 

Meanwhile, marketers can record every granular micro-touchpoint from your stay in a branded virtual world, and build predictive personas that will make today’s targeting look like foggy glasses. That’s an invitation to regulation which could close off the marketing opportunity altogether. 

Now is the time for marketers to put guardrails on VR — to protect the vehicle before we lose the keys. We need to pause and consider the potential ramifications of the plunge into VR marketing, including the risk of cannibalizing attention. Marketing depends on people being available and emotionally receptive — neither of which extended VR engagement promotes. The dystopian future that science fiction writers paint of entire societies hooked into virtual worlds is starting to look eerily accurate. 

Technology moves exponentially faster than our ability to know how best to use it responsibly. And every new platform hits the boundary harder. As marketers, we share a responsibility for the impact of our work, so we need to think through how we use the wondrous technology taking shape before our eyes. Before we get around to some sort of industry standard, we can all do the world a favor by asking ourselves why we’re using VR and whether we’re prepared for the tradeoff. Not every occasion will pass that test.

The original version of this article appeared on MediaPost.

About Phelps
Phelps creates and delivers integrated messaging and media campaigns for category leaders such as Bosley, City of Hope, Dunn-Edwards Paints, Learn4Life schools, Natrol vitamins, Panasonic, Public Storage and SunPower Corp. Founded in 1981 and 100% employee-owned, Phelps ranks as one of the largest independent agencies on the West Coast, and is regularly listed among the Best Places to Work in Los Angeles. Phelps is a member of the ICOM global network of agencies.
www.phelpsagency.com

Tags:  #ThinkMembers  Commentary  Member News  Members  Phelps 

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Congrats to Cannes Lions Winners

Posted By Emily Hope, Monday, June 27, 2016
The Cannes Lions International Festival of Creativity is a global event for those working in the creative communications, advertising and related fields.


 
Congratulations to our Corporate Members that just won!

 

 

 

180LA

Outdoor Lions - Ambient Experiential & Immersive Digital

Bronze Lion 

Dream Adventures | Client: Expedia | Product: Travel

 

Health & Wellness Lions - Clinics, Hospitals, Retail & Facilities

Bronze Lion

Title: Dream Adventures | Client: Expedia | Product: Travel

 

Health & Wellness Lions - Clinics, Hospitals, Retail & Facilities

Bronze Lion

Title: Dream Adventures | Client: Expedia | Product: Travel

 

Film Lions - Non-Fiction Series

Bronze Lion

Title: Unfairy Tales Series | Client: Unicef | Product: Humanitarian Aid

 

Film Craft Lions - Use of Licensed/Adapted Music

Bronze Lion

Title: Jane | Client: HP | Product: Sprout

 

Film Craft Lions - Animation

Silver Lion

Title: Malak and the Boat | Client: UNICEF | Product: Humanitarian Aid

 

Entertainment Lions - Online: Non-Fiction Series

Bronze Lion

Title: Unfairy Tales Series | Client: Unicef | Product: Humanitarian Aid

 

Entertainment Lions - Live Broadcast/Live Streaming

Bronze Lion

Title: Dream Adventures | Client: Expedia | Product: Travel

  

Cyber Lions - Websiodes/Series

Gold Lion Campaign

Title: Malak and the Boat | Client: Unicef | Product: Humanitarian Aid

 

Cyber Lions - Websiodes/Series

Gold Lion Campaign

Title: Ivine and Pillow | Client: Unicef | Product: Humanitarian Aid

 

Cyber Lions - Websiodes/Series

Gold Lion Campaign

Title: Mustafa Goes for a Walk | Client: Unicef | Product: Humanitarian Aid

 


72andSunny

Digital Craft Lions - Interface & Navigation (UI)

Silver Lion

Title: Lightsaber Escape: A Chrome Experiment | Client:Google, Disney, Industrial Light & Magic, Lucas Film | Product:Google Chrome

 

Digital Craft Lions - Native & Built-in Feature Integration

Silver Lion

Title: Lightsaber Escape: A Chrome Experiment | Client:Google, Disney, Industrial Light & Magic, Lucas Film | Product:Google Chrome

 

Mobile Lions - Networked/Connected Mobile Technology

Silver Lion

Title: Lightsaber Escape: A Chrome Experiment | Client:Google, Disney, Industrial Light & Magic, Lucas Film | Product:Google Chrome

 

Cyber Lions - Web

Bronze Lion

Title: Lightsaber Escape: A Chrome Experiment | Client: Google, Disney, Industrial Light & Magic, Lucas Film | Product: Google Chrome

 

Cyber Lions - Web Service/Apps

Silver Lion

Title: Lightsaber Escape: A Chrome Experiment | Client: Google, Disney, Industrial Light & Magic, Lucas Film | Product: Google Chrome

  


Deutsch

Digital Craft Lions - Digital Illustration

Bronze Lion

Title:Taco Emoji Engine | Client:Taco Bell | Product: Taco Emoji Launch

 

Media Lions - Retail, e-Commerce, Restaurants & Fast Food Chains

Bronze Lion

Title: Target Creates First Ever Live Music Video with Gwen Stefani | Client: Target | Product: Retail

 

Mobile Lions - Content for User Engagement

Silver Lion

Title:Taco Emoji Engine | Client:Taco Bell | Product: Taco Emoji Launch

 

Film Craft Lions - Achievement in Production

Bronze Lion

Title: Target Creates First-Ever Live Music Video with Gwen Stefani | Client: Target | Product: Retail

 

Entertainment Lions for Music - Artist Associated Stunt or Activation in Partnership with a Brand

Bronze Lion

Title: Target Creates First-Ever Live Music Video with Gwen Stefani | Client: Target | Product: Retail

 

Entertainment Lions - Live Broadcast/Live Streaming

Silver Lion

Title: Target Creates First-Ever Live Music Video with Gwen Stefani | Client: Target | Product: Retail

 

Cyber Lions - Social Business

Bronze Lion

Title: Tacobot | Client: Taco Bell | Product: Tacobot

 

 

RPA

Design Lions - Motion Graphics Design & Animation

Gold Lion

Title: Paper | Client: American Honda Motor Co. | Product: Honda

 

Film Craft Lions - Sound Design

Bronze Lion

Title: Paper | Client: Honda | Product: Honda

 

Film Craft Lions - Animation

Silver Lion

Title: Paper | Client: American Honda Motor Co. | Product: Honda

  


TBWA

Promo & Activation Lions - Live Shows/Concerts/Festivals

Silver Lion

Title: Grammy Cam | Client: The Grammy's | Product: The 58th Grammy Awards

 

PR Lions - PR Excellence in Effectiveness

Silver Lion

Title: No Borders | Client: AirBnB | Product: AirBnb

 

Outdoor Lions - Integrated Campaign led by Outdoor

Silver Lion

Title: Color Bars | Client: Apple | Product: Apple TV

 

Cyber Lions - Response/Real-time Activity

Silver Lion

Title: #LiveInTheMovies | Client: AirBnB | Product: AirBnB

 

Film Lions - Cars & Automotive Products & Services

Silver Lion

Title: Shoulders of Giants | Client: Nissan North America | Product: Nissan Titan

 

Film Craft Lions - Production Design/ Art Direction

Bronze Lion

Title: History of Sound | Client: Apple | Product: Apple Music

 

Film Craft Lions - Use of Licensed/Adapted Music

Bronze Lion

Title: Compton | Client: The Grammy's | Product: The 58th Grammy Awards

 

Mobile Lions - Response/Real-time Activity

Silver Lion

Title: #LiveInTheMovies | Client: AirBnB | Product: AirBnB



Tags:  #thinkMembers  180LA  72andSunny  Cannes Lions  Deutsch  LA Advertising  Members  RPA  TBWA 

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