ThinkLA Community Blog
Blog Home All Blogs

ThinkLA Members and Disaster Relief Efforts

Posted By Emily Hope, Wednesday, September 20, 2017

Every day, it seems there is a new natural disaster occurring in the world, and companies as close as ground zero to the farthest corners of the country are offering funds, goods, and their own employees and offices to help with disaster relief. Here are a few of the ThinkLA corporate members that are using their advertising skills to help in any way they can!

Wonderful Company 
Immediately after Hurricane Harvey hit, The Wonderful Company donated $100,000 to the Houston Food Bank to support their most critical inventory needs. In addition, knowing that employees were also moved to support disaster relief efforts, TWC set up a special matching program. Through TWC’s year-round program, employees can already increase their impact through the Wonderful Giving Matching Gift Program. In addition, through September 30, any donation made to support Hurricane Harvey or Hurricane Irma relief efforts will receive an additional match, so – with the two matching opportunities – a $25 donation turns into $75 for the designated relief effort - that's a 200% matching program!
Learn more about The Wonderful Company's Social Responsibility programs.

Maxus / GroupM
GroupM made a large donation to the Red Cross, and has also set up a microsite within the American Red Cross to help with access to information and news, donation links, and volunteer opportunities for hurricane aid. Locally, they are also starting a clothing, food, and goods drive.

PopShorts has been working with the Ad Council on pro-bono work to support their Smokey The Bear initiative via a custom Snapchat lens, encouraging people to take precautions to prevent wildfires. They have activated many influencers in their network, including Chloe & Christi Lukasiak, Violet Benson, Hayden Summerall, CJ OperAmericano, and more.

Walton Isaacson
For Hurricane Harvey, Walton Isaacson started a fund drive that lasted through Sept. 15. The agency also matched 100% of employee donations to Hurricane Harvey Relief Fund, created by the mayor of Houston, Sylvester Turner, as a direct response to individuals and corporations. The organization will connect donors with a network of nonprofits and innovative solutions in the social sector. Walton Isaacson will continue its' efforts in the near months, and are actively searching for other opportunities to support employees that want to be involved in disaster relief efforts. 

In the spirit of philanthropy, RPA flaunted their mad kitchen skills and hosted a bake sale to benefit victims of Hurricane Harvey. 100% of the proceeds were sent to several charities who are helping on the ground in Houston.

TBWA\Chiat\LA / Omnicom Media Group
Omnicom did their part in hurricane relief by creating an employee giving microsite to support The American Red Cross relief efforts. The company matched two-for-one employee donations.

Jukin Video

The staff at M&M Creole Kitchen giving back

Jukin Video made a donation of $25 for every video added to their library week-of Sept. 11 to M&M's Southern Creole Kitchen. M&M's Kitchen is a local Houston restaurant that has been pitching in to feed hundreds of evacuees and volunteers in the Houston area every day since the storm hit.

Learn more about the efforts of M&M, and donate directly. 






KTLA raised more than $1 million to provide relief to victims of Hurricane Harvey. 100% of the funds raised by KTLA will go directly to the Salvation Army and their response teams from across the country. The station-wide effort included a dedicated text campaign along with a continuing on-air and social media drive for donations, with day-long coverage from the Salvation Army shelter complex in Bell, CA. “It’s great to know how generous our viewers are to the people of Texas and Louisiana and I am very proud of the KTLA team’s efforts to assist in these communities. ” said Jason Ball, VP/News Director.

MullenLowe showed their support by shipping gently-used clothes to Southside Skatepark.

*If your company has supported Disaster Relief recently and you'd like to be included in this list, let us know!

Tags:  #ThinkMembers  Disaster Relief  Hurricane Harvey  ThinkLA Members 

Share |
PermalinkComments (0)

Global Wednesdays with Luis Camano

Posted By Emily Hope, Wednesday, September 20, 2017

It's big (ad) world, but we aim to make it feel even smaller by highlighting inventive, global ads, monthly, that are breaking the mold from the mundane. To capture that global spirit, we will feature inspiration from outside of the U.S., and sometimes from brands that we've never even heard of!
ThinkLA couldn't be more grateful for Luis Camano, ThinkLA Board Member, and Head of Innovation and Brand Activation LC/BA, for being our Global Warrior, and bringing these to our attention! We hope that Global Wednesdays will inspire our members as much as it does us!
1. PR stunt, from Tesco in China. This supermarket chain has been at the forefront of innovation and 'retail-tainment' for some years now.
This is a perfect example of a company totally committed for the benefit of its customers. A difficult subject to address, with a disarming execution.
2. Sampling at its best. Yes, a really good sampling idea that doesn’t rely on those annoying brand ambassadors.
Asics Brazil is helping runners find their perfect shoe. How? Step on our ad, please!
3. Changing behavior. 
How many times we've heard the phrase “think differently”? Easy to say, difficult to obtain.
In a very unglamorous category, this Swedish chain of hardware stores did it. Magnificently.


Tags:  Commericals  Global Ads  Global Wednesday  Luis Camano  ThinkLA Board 

Share |
PermalinkComments (0)

To Understand Coastal Elites, Start By Looking At Middle America

Posted By Emily Hope, Thursday, September 7, 2017

Commentary by David Measer, Senior Vice President, Group Strategic Planning Director at RPA

Ever notice that farm-to-table restaurants are all the rage in big metropolitan cities? Or that guys in your office love dressing in work boots, denim, and flannel? They may seem unrelated, but they add up to a larger question — where do trends originate these days? And how can we capture and stay ahead of them to better connect with our audiences?

Most marketers tend to focus on the coasts when trying to forecast what’s next for customers. But the answers may lie more in the Heartland than in the urban centers of cool. Earlier this year, we teamed up with the University of Southern California’s Annenberg School of Communications to undertake a major research project studying the values, attitudes, and behaviors of the small cities between the coasts. After the derisively called “flyover states” jolted the political climate in the 2016 election, we wanted to better understand the culture behind the shockwave. We conducted ethnographic research in Iowa, Kansas, Minnesota, Missouri, Nebraska, North Dakota and South Dakota, focusing on cities with between 100,000 and 750,000 people.

Midwest Farm

The insights were illuminating, and came with a big, unexpected twist. First, social media isn’t replacing face-to-face interactions in the heartland. “Social media feels like a gateway drug, but it doesn’t replace real connection,” one Nebraskan put it. Genuine, human conversations remain the most effective way to build relationships.

Secondly, heritage really does matter. Origins are valued and a deep respect for both ancestry and current geography are prized. This point has been frequently interpreted as prejudice or racism. We found the opposite to be true. The great majority of people we talked to reacted with consternation to the Trump administration’s proposed “travel ban,” citing both their local church’s activity with refugees, as well as their connection to their own immigrant forebears. Instead of being an excuse for exclusion, heritage can act as an invitation toward more inclusion.

Finally, gone are the days when trends appeared in Omaha and Kansas City only after they’d run their course in New York and L.A. Today, places like Fargo and Sioux Falls are moving at the speed of the Internet, aware of what’s happening not only in Brooklyn and Silver Lake, but also Tokyo and Buenos Aires. And they’re eager to put their own spin on it.

Midwesterners feel less like they live in a flyover city and more like they reside in a new kind of epicenter. But an even more profound insight occurred when we used these observations to better understand our big-city bubbles. Up and down both coasts, from San Diego to Seattle and Miami to Boston, we noticed downtown revitalizations, and a real population movement from the suburbs to urban centers. Was it possible that people in the big cities are seeking more face-to-face interaction, as we learned from our friends in the Heartland?

We also saw the huge movement toward local products and artisan goods all around us. Locally made crafts (Pickling! Butchery!) bore the distinctive influence of Midwest authenticity, challenging the assumption that coastal coolness gave birth to these trends. And we saw around us a real desire to get closer to the land. Whether it’s in our culinary trends (farm-to-table restaurants), our new hobbies (backyard vegetable gardening), or our spins on traditions (farm destination weddings), big cities are looking for Heartland realness.

Is it possible that the Coasts are looking toward the Middle for inspiration? Is the Heartland now America’s trendsetter? It’s time to consider whether our small cities are more influential on our overall attitudes and behaviors than we might think.

Perhaps influence is emanating from the inside out, and marketers should take a much closer look at the Heartland.

This article originally appeared on MediaPost. 

This post has not been tagged.

Share |
PermalinkComments (0)

5 Questions for Pete Imwalle, EVP, COO at RPA, ThinkLA Board Member

Posted By Emily Hope, Thursday, September 7, 2017

Pete Imwalle
RPA Advertising

What’s the biggest challenge or opportunity facing the ad industry right now?
The challenge: Margins are the biggest challenge facing the industry right now. There is simply more competition in almost every industry. Our clients have slimmer margins, our vendors have slimmer margins, and we have slimmer margins. Obsession with efficiency and cost cutting have us all chasing incrementally cheaper solutions. That combined with the multi-agency model has caused an erosion of the relationships between clients, agencies and their partners. The hunt for revenue has led to price cutting and fee slashing. In the end, that hurts margins even more.
The opportunity: Continue to evolve the agency business to maintain the highest-quality work while reducing the cost and effort to get there. The solutions are out there. We are excited about some we’re already pursuing.

What is the single most significant change you need to make in your agency in the next 12 months?
We need to reduce the effort required to make great work. Our clients have never been happier with our work, but today everybody needs things cheaper and faster. Improved workflow and technology will greatly aid efficiency.

What products/services/unique skills do ad agencies offer that guarantee the industry’s survival for another 100 years? I’m not sure there are products and services that agencies will still be providing in 100 years, but a truly objective perspective and cross-client experiences are agencies’ greatest assets. It’s hard for in-house teams to maintain objectivity, and creativity is greatly aided by a variety of experiences that come from working with other clients in other industries.

What attributes do you look for in your next generation of leaders/managers?
Curiosity and a collaborative spirit. The industry will continue to evolve. The people most able to evolve are those who embrace change instead of resisting it. The curious. Collaboration is critical in the agency business today. There is no place for “rock stars” who go away and work in isolation. The solutions and executions are so interrelated and complicated that we need people who welcome subject-matter experts to make their ideas better. Award-show credit sheets are getting longer and longer. It takes a village to make a great holistically integrated campaign. I want a village where people complement each other instead of competing.

If you weren’t working in advertising, what would you be doing as a career?
I’d be a sports talk radio host. I love sports, and my opinions are just as valid as the people I spend way too many hours listening to on my L.A. commute.

This content was originally posted on 4A's '5 Questions' series.

About RPA
RPA is an independent, full-service advertising agency located in Santa Monica, California. They believe in a 'people-first' approach.

Tags:  collaboration  Curiosity  Future of Advertising  Future of Leadership  Pete Imwalle  RPA  ThinkLA Board 

Share |
PermalinkComments (0)

30 Seconds with Eric Jorgensen

Posted By Web Admin, Thursday, August 31, 2017

Eric Jorgensen!

How did you get started in advertising? What's been your career road-map?

I was a journalist to start my career until I landed a creative role at a social media start up in San Francisco. That turned into a traditional agency creative.

What excites you most about this industry?

I appreciate that nothing is off the table, at least in the first round of creative. You can invent wild concepts, and maybe, just maybe, they’ll move on. Innovation and creativity is fun, and we’re fortunate we get to play with them.

Why are you involved with ThinkLA?

BarkLA was my first foray into ThinkLA, and I haven’t looked back since. I like working with people from other agencies and companies to help out furry kiddos like my own.

What’s the best advice you’d give to someone interested in a career in advertising? Are there any written materials you suggest to read?

Don’t take advertising personally.

In the times of horse warfare, some soldiers didn’t name their horses, because one day they would ride it into battle and the horse might die right under them. They thought if they named it they would become attached to it, and then lose their focus and mourn their friend when they should be looking out for the next spear or arrow. This is terrifyingly apt for advertising. Don’t become emotionally attached to your ideas or projects, because they could die under you for any number of reasons. Work hard, push your idea to be incredible and be proud when it’s built, but don’t beat yourself up if its scrapped.

The one book I recommend for anyone moving into advertising is Ogilvy on Advertising. A book I recommend to writers is Save the Cat! It’s a movie screenwriting book that’s notorious in the industry, but it has insights on organizing your concepts and scripts that are refreshing and very helpful.

Tags:  Eric Jorgensen  ThinkLA Board  Young Professionals  YPC2017 

Share |
PermalinkComments (0)

I'm Conflicted About Virtual Reality; You Should Be, Too

Posted By Emily Hope, Wednesday, August 30, 2017

Aaron Dubois 
VP, Digital

The more I play and work with VR, the more I’m awed by its potential. But my awe cuts both ways. I’m excited by what we can do with VR but worried about the unintended impact it could have on society and marketing.

VR redefines what an immersive experience can be, reshaping how we interact with people online. VR is inspiring a new generation of games, operating systems, and interactive tools, to the point of defining a completely new vernacular of digital interaction. And VR is driving the creation of virtual marketplaces for niche audiences (Facebook will undoubtedly be a huge player here) that represent treasure chests for brand connection. This will only spread as the cost differential — a Google Cardboard costs about $10 while an Oculus Rift setup costs over $2,500 all in — comes down. 

Here’s the rub: The more we feed technologies that encapsulate people and allow us to hyper-profile them, the more we risk isolation and regulation.  

VR represents a quantum leap in withdrawal from the physical world. We already divide our attention with smartphones and count checking up on the activity postings of our Facebook friends (who we haven’t seen or talked to in over 10 years) as maintaining relationships. And we compulsively maintain virtual connections while doing other things. I mean, who doesn’t watch TV with a phone or tablet handy these days? 

Now we can retreat into a bubble that replaces our reality altogether. You can’t multitask when you’re doing VR. You cut off all contact with your immediate surroundings and sensory perception attached to them, not realizing that time in corporeal reality is critical to honing your skills at interacting with other people (read: being in the world). 

Meanwhile, marketers can record every granular micro-touchpoint from your stay in a branded virtual world, and build predictive personas that will make today’s targeting look like foggy glasses. That’s an invitation to regulation which could close off the marketing opportunity altogether. 

Now is the time for marketers to put guardrails on VR — to protect the vehicle before we lose the keys. We need to pause and consider the potential ramifications of the plunge into VR marketing, including the risk of cannibalizing attention. Marketing depends on people being available and emotionally receptive — neither of which extended VR engagement promotes. The dystopian future that science fiction writers paint of entire societies hooked into virtual worlds is starting to look eerily accurate. 

Technology moves exponentially faster than our ability to know how best to use it responsibly. And every new platform hits the boundary harder. As marketers, we share a responsibility for the impact of our work, so we need to think through how we use the wondrous technology taking shape before our eyes. Before we get around to some sort of industry standard, we can all do the world a favor by asking ourselves why we’re using VR and whether we’re prepared for the tradeoff. Not every occasion will pass that test.

The original version of this article appeared on MediaPost.

About Phelps
Phelps creates and delivers integrated messaging and media campaigns for category leaders such as Bosley, City of Hope, Dunn-Edwards Paints, Learn4Life schools, Natrol vitamins, Panasonic, Public Storage and SunPower Corp. Founded in 1981 and 100% employee-owned, Phelps ranks as one of the largest independent agencies on the West Coast, and is regularly listed among the Best Places to Work in Los Angeles. Phelps is a member of the ICOM global network of agencies.

Tags:  #ThinkMembers  Commentary  Member News  Members  Phelps 

Share |
PermalinkComments (0)

Interview With Kathryn Schotthoefer - How To Live Big At Work

Posted By Emily Hope, Wednesday, August 30, 2017
Updated: Monday, October 16, 2017

 Interview With Kathryn Schotthoefer - How To Live Big At Work
By Chelsea Szabo

Kathryn Schotthoefer is a powerful entertainment & lifestyle marketer with experience developing programs for the world’s largest film, TV, SVOD and digital media brands, as well as Fortune 100 companies. Throughout her career, she’s stayed committed to living big at work.

How do you define "living big at work"?

Living big at work is having control over your own life and your career. It’s being respected by people you respect within your field. It’s looking ahead, knowing where you want to go and having the hustle to get there.

What is the difference between someone living big at work vs. someone living small?

Living big looks different to everyone, but at its core, living big is working for yourself - even if you’re employed by a big corporation. Regardless, of where the paycheck comes from, you do work in your day-to-day that you find satisfying: intellectually, emotionally, creatively, and professionally. If you’re living small, you’re just a cog in someone else’s machine.

Everyone has the ability to live big, however he or she defines it. The key to getting there is understanding what living big means to you personally, on a philosophical level, and being open to following it – while putting in the hard work that makes it a reality.

What tips would you give a woman who wants to start living bigger at work?

1.     Build your natural confidence. Knowing who you are and the value that you offer is at the core of building a successful career. Just like you, it will evolves and grows over time. Remind yourself of your value often and, while it is important to listen to constructive criticism, resist the urge to internalize it. When you first start out in a career, confidence can feel a bit forced, but with experience and reinforcement from success, it will become second nature. When you reach this level of confidence, you won’t ask yourself “Can I do this?”, but “How do I make this happen?” Confidence is essential to embrace big risks, which is the precursor to big rewards.

2.     Discover your values & stick to them. Knowing your values and sticking to them is incredibly important in everything you do – especially in your career. This can often mean making difficult - and unpopular - decisions like turning down a project or client, declining to engage with negative people, or taking a public stand against something that conflicts with your values. Each time you honor your values with your actions, it will reinforce your confidence and commitment. 


Tags:  Chelsea Szabo  Live Big at Work  Thrive  Verbal Courage  Women at Work 

Share |
PermalinkComments (0)

Summer Intern Standouts

Posted By Emily Hope, Tuesday, August 8, 2017

Intern: Jenna Wolf  

Company: Traveling Picture Show Company

#IWantToWorkWithHer #ShesGotIt #GoGetter

"Jenna is intelligent, hard working, and personable. She comes to work everyday enthused to be here and willing to take on any task with gusto. Jenna always does excellent work, and in a timely manner. She is my go to in the office because I know she will always perform to the highest standards."

Available for hire: Jan., 2018

Tags:  #InternSummit  Intern Life  Interns 

Share |
PermalinkComments (0)

30 Seconds with Brook Hauge

Posted By Emily Hope, Monday, August 7, 2017

Dogs, black coffee, strategy at Canvas Worldwide. Get to know ThinkLA's Young Professionals Council Co-President, Brook Hauge!

How did you get started in advertising? What's been your career road-map?

I always wanted to be in advertising: I’ve loved commercials, billboards, digital, and content integrations/partnerships for as long as I can remember. I started in advertising at a small Minneapolis-based agency where I worked for a dear family friend. I wanted to do strategy work, and started in the Account Management department because they really were the ones that executed strategy for our respective accounts (and they had the opening). Small agency, so we had to wear a lot of hats. I did PM work, account management, media strategy, email marketing, web dev projects, app based launches, loyalty programs, DM-focused work, event marketing, and on-and-off day copywriting. I loved it!


I came out to Southern California five years ago without a plan, but full of dreams; I ended up working briefly as a headhunter in the creative space and then up to San Francisco to work for a digital platform that focused on programmatic buying and retargeting. My deep love for data, segmenting audiences, and messaging strategies was born here. I then came back to SoCal to work for a small agency in Orange County where my focus was mostly digital, but got to dig my hands into true content partnerships and into the world of print.

I then was recruited to work up in LA; I ran hard at the chance to create digital strategies that were data- and audience-driven for a global communications agency, working on auto accounts. My time there moved me to a strategy role that focused on a client dynamic that had very distinct B2B and B2C strategies and we were tasked with finding ways to tell that story to the right people in a noisy and high-pressure based industry. I got to spend my days mulling over the research and asking all the questions, comparing the category nuances for truths. For me, it was a great! As those projects wrapped up I found my way back to the world of autos and started straddling the offline and online worlds where we hope to create efficiencies in our communications and deeper understanding of our customers unique journey.

My path has covered a lot of ground, but what remains true is the desire to better the world of adverting so that I can find a way to talk to brand consumers in the way they want, at the times they are open to it, and in a way that will be received. This helps my clients' money go further, the user ad experience to be curated, and the whole ecosystem to work together.

What excites you most about this industry?

That it is never the same. There are tried and true strategies and human truths that do work, but the ability to now measure/communicate with consumers about their purchase path or brand sentiment is really incredible to me.

Why are you involved with ThinkLA?

I moved to LA in 2013; I knew NO ONE. I wanted to meet and network with my LA industry, which at the time seemed HUGE (I now know it’s incredibly small). ThinkLA was supposed to simply be a network connection, it quickly became a trusted resource for me. A place where I have met some of my now closest friends, provided me with an incredible mentor and has helped guide and shape some of my career moves. At record speed, I joined a committee and then another… and next thing you know I have the great honor of serving on the Young Professionals ThinkLA Board along with some of the greatest up and coming leaders I have ever met. This organization has helped inspire me and keeps me on my game – I feel like I am among giants sometimes.

What’s the best advice you’d give to someone interested in a career in advertising? Are there any written materials you suggest to read?

Never stop asking questions – NEVER. Part of this game is just showing up and being interested in what is going on. Be curious about everything. This business rewards those who tend to put in the hard work and who show grit in being able to apply knowledge that is learned from various places – it’s not for wallflowers. The hours are long, the clients are tough, the expectations are high… but the rewards of a campaign or strategy well done are priceless. What to read? EVERYTHING.

Read Wired, the trades (AdWeek, Ad Age, eMarketer, etc), The Atlantic, the News, Forbes, AdExchanger, Blogs, Huffington Post, Fast Company, Gizmoto, Inc., think with google, any and all syndicated research you can get your hands on (Mintel, Simmons, etc), blogs and listen to Podcasts/Ted Talks. Reading and talking about topics that matter is a big deal.

Tags:  Brook Hauge  ThinkLA Board  Young Professionals  YPC2017 

Share |
PermalinkComments (0)

"When you embrace your truth, you realize your purpose.” David Angelo, Soul Purpose 2017

Posted By Emily Hope, Friday, June 30, 2017

Ever since I was a kid, I've always believed in a voice that's been with us long before we were born. It's a voice that gives us permission to believe that we are bigger than any challenge. Call it what you will: God, source, energy or gut - point is, this voice, whether we know it or not, is who we really are. It's our authentic self beyond all of life's conditioning. It took me a while to make sense of the voice, but as I look back and connect the dots, I can see what happened when I listened to the voice and when I didn't. In doing so, it helped me realize my own infinite power. It has helped me achieve some pretty amazing things, from starting my own company to launching a non-profit, to inspiring my two daughters to fearlessly take on their own challenges. It all centers around a very simple philosophy called Brave.

Brave is not about charging blindly into the fray or jumping out of an airplane. It's about having the courage to be who you are and living that truth in business and life. When you embrace your truth, you realize your purpose.

My purpose is to help as many people and brands awaken their authentic voice and in doing so realize what they've known all along: that we are all Brave and are capable of overcoming any obstacle and achieving greatness. When we realize this, our inner and outer growth become one in the same.

- David Angelo, Founder, Chairman, David&Goliath, to speak at Soul Purpose 2017

Tags:  authenticity  Brave  D&G  David & Goliath  David Angelo  David&Goliath  Soul Purpose 2017 

Share |
PermalinkComments (0)
Page 11 of 13
 |<   <<   <  6  |  7  |  8  |  9  |  10  |  11  |  12  |  13

Not A Member?Join now

4712 Admiralty Way, Suite 476
Marina del Rey, CA 90292