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9 Questions for Blank Canvas

Posted By Emily Hope, Tuesday, September 20, 2016

For years, AdJam, ThinkLA's Annual Battle of the Agency Bands, has unleashed the raw, savage – if unheralded – musical talent upon an unsuspecting planet. The top agency bands compete, and the winner receives the coveted AdJam Axe, plus bragging rights in the industry for the whole year. 

This year's AdJam is at The Novo DTLA, and we are ready for the battle. We've profiled each of the bands to help decide whom you should root for come decision day. Check out what we asked BLANK CANVAS (Canvas WW), and make sure you're registered for AdJam on Sept. 22. #ThinkAdJam

BLANK CANVAS CANVAS WW

 Why do think so many ad people seem to be musicians? Ad people from agencies are more creative, less stuffy and more fun than corporate America people. Fact.

What’s the hardest kind of ad-musician to find? Anyone who plays a brass instrument.

Who in your band is your “secret weapon”? Tough call but could be a tie between Ian (Saxophone) and Jordan (guitar soloist). 

Is there a genre or band that is your agency’s soundtrack? Genres vary but would describe them as feel good anthems.

Is there a battle for the music played in your office? What kind of music wins? No. But wish I had more country fans…nothing beats a steel guitar, fiddle and six string.

What famous musician would have made a good advertising pro? Beyoncé takes the cake but Drake might be a close second. 

What is the most compelling use of music you’ve heard in a spot? Drake T-Mobile. Or this Sony classic from a few years back. 

Which is easier for you, pitching or performing on stage? Neither are easy but they both challenge us to be better in front of a “crowd”. 

Jay Z or Kanye? Drake


Blank Canvas AdJam Submission Video

Tags:  #ThinkAdJam  Advertising  Blank Canvas  Canvas WW  LA Advertising  Music  The Novo DTLA  ThinkLA's 10 Year Anniversary 

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10 Questions for HB Riots

Posted By Emily Hope, Tuesday, September 20, 2016

For years, AdJam, ThinkLA's Annual Battle of the Agency Bands, has unleashed the raw, savage – if unheralded – musical talent upon an unsuspecting planet. The top agency bands compete, and the winner receives the coveted AdJam Axe, plus bragging rights in the industry for the whole year. 

This year's AdJam is at The Novo DTLA and we are ready for the battle. We're profiling each of the bands to help you decide whom you should root for come decision day. Check out what we asked HB RIOTS (Innocean), and make sure you're registered for AdJam on Sept. 22. #ThinkAdJam

  

HB RIOTS - Innocean


Why do think so many ad people seem to be musicians? Ad people need a creative outlet after having their dreams crushed on a daily basis.
 

What’s the hardest kind of ad-musician to find? One that accepts meeting invites.
 
Are you involved in a band beyond the Adjam? Can we get tickets? Yes! The tickets are usually $135, but you’ll get the bro deal.
 
Is there a genre or band that is your agency’s soundtrack? Creative Dissonance.
 
Is there a battle for the music played in your office? What kind of music wins? 80's and Emo run neck and neck.
 
What is the part of an ad presentation that’s most like performing? Pushing "play".
 
John or Paul? John AND Paul.
 
Jay Z or Kanye? ZZZZZZZZ.
 
Mick or Keith? They're different people?
 
John Mayer or Permanent Hearing Loss? I'm not familiar with PHL, but I like the name.

 

HB Riots' AdJam Submission Video

Tags:  #AdJam  #ThinkAdJam  AdJam  Advertising  Agency  Agency Bands  HB Riots  Innocean  LA Advertising  OC Agency  The Novo DTLA 

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4 Questions for Chicken & The Waffles

Posted By Emily Hope, Tuesday, September 20, 2016

For years, AdJam, ThinkLA's Annual Battle of the Agency Bands, has unleashed the raw, savage – if unheralded – musical talent upon an unsuspecting planet. The top agency bands compete, and the winner receives the coveted AdJam Axe, plus bragging rights in the industry for the whole year. 

This year's AdJam is at The Novo DTLA and we are ready for the battle. We're profiling each of the bands to help you decide whom you should root for come decision day. Check out what we asked CHICKEN & THE WAFFLES (Maxus LA), and make sure you're registered for AdJam on Sept. 22. #ThinkAdJam

 

CHICKEN & THE WAFFLES - MAXUS LA 

 

What's the hardest kind of ad-musician to find? A talented one (ba dum ching!)

Who in your band is your "secret weapon?"
Chicken. He’s all drumstick.

Is there a genre that is your agency's soundtrack? Norwegian Death Metal with a side of Swedish Dream Pop.

John or Paul? Ringo. Always.


Chicken & The Waffle's AdJam submission video:

Tags:  #AdJam  #ThinkAdjam  AdJam  Agencies  Agency Bands Advertising  Battle of the Bands  Chicken & The Waffles  LA Advertising  Maxus  Maxus Global  Maxus LA  Music  The Novo DTLA  ThinkLA's 10 Year Anniversary 

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5 Questions for AMPERSAND

Posted By Emily Hope, Friday, September 16, 2016

For years, AdJam, ThinkLA's Annual Battle of the Agency Bands, has unleashed the raw, savage – if unheralded – musical talent upon an unsuspecting planet. The top agency bands compete, and the winner receives the coveted AdJam Axe, plus bragging rights in the industry for the whole year. 

This year's AdJam is at The Novo DTLA and we are ready for the battle. We're profiling each of the bands to help you decide whom you should root for come decision day. Check out what we asked AMPERSAND (Saatchi & Saatchi LA), and make sure you're registered for AdJam on Sept. 22. #ThinkAdJam

 

AMPERSAND - SAATCHI & SAATCHI LA 


What famous musician would have made a good advertising pro? Conor Oberst would have made a perfect creative intern. Sting would have made a dastardly Assistant Digital Strategist.

Is there a battle for the music played in your office? What kind of music wins? Strangely enough Christopher Cross' "Sailing" seems to be always be on loop. Damn you, Christopher and your wonderful melancholic yacht rock.

Are you involved in a band beyond AdJam? Can we get tickets? A few guys make up a rock duo called Wildera. If you say their band name three times and click your heels, a fairy will place tickets under your pillow.

What's the most compelling use of music you've heard in a spot? An up-and-coming brand called Toyota recently used "Some Lovin''" by The Spencer Davis Group in a spot called "Stand Together." If that doesn't put a smile on your face, you work for Honda. 

John Mayer or Permanent Hearing Loss? This question is absolutely savage. (We know). 


Saatchi & Saatchi's AdJam submission video:

Tags:  #AdJam  #ThinkAdJam  AdJam  Agency Bands  Battle of the Bands  LA Advertising  Saatchi & Saatchi  The Novo DTLA 

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Say 'Hello' to our New Logo!

Posted By Emily Hope, Monday, August 1, 2016



We're celebrating 10 years as the premiere marketing association in Southern California. To mark the occasion and honor the many contributions of our members, we've updated our logo.

We'd like to offer big thanks to our friends at TBWA\Chiat\Day for their work in designing our new logo and branding. Thanks to them, we have a new face as we continue to connect, inspire, and educate the Los Angeles marketing, media, and advertising community. 

It all starts with you, our members, and our community of like-minded, passionate and dedicated industry thought leaders. Here's to the next 10 years working with you! 

Tags:  #thinkLA  Branding  TBWA\Chiat\Day  thinkla  thinkla news  thinkLA's 10 Year Anniversary 

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Make Your Voice Heard on the Future of the Industry

Posted By Emily Hope, Wednesday, July 20, 2016

We’re fielding an important piece of industry research on the digital industry and the relationships between agencies, brand marketers, and technology/media solutions providers, and we need your perspective. We’re conducting this research in partnership with more than 15 other local and regional professional marketing associations. The survey is designed to help the industry understand the strengths and opportunities in forging stronger collaborative relationships that help us grow our brands and careers. Will you please take a few moments to fill out our survey?

There are three versions – click the link that’s right for you:

 

Click here if you work for an agency or are a consultant
Click here if you are a brand marketer
Click here if you work for a technology or media solutions provider

 

This survey is an important initiative for the industry and our group. Please take a few minutes now to make your voice heard!

Our region has important perspective on these questions. Let’s make sure we are heard!

Tags:  Advertising  Brand Marketer  Digital industry  IMMA  Industry News  Survey 

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Congrats to Cannes Lions Winners

Posted By Emily Hope, Monday, June 27, 2016
The Cannes Lions International Festival of Creativity is a global event for those working in the creative communications, advertising and related fields.


 
Congratulations to our Corporate Members that just won!

 

 

 

180LA

Outdoor Lions - Ambient Experiential & Immersive Digital

Bronze Lion 

Dream Adventures | Client: Expedia | Product: Travel

 

Health & Wellness Lions - Clinics, Hospitals, Retail & Facilities

Bronze Lion

Title: Dream Adventures | Client: Expedia | Product: Travel

 

Health & Wellness Lions - Clinics, Hospitals, Retail & Facilities

Bronze Lion

Title: Dream Adventures | Client: Expedia | Product: Travel

 

Film Lions - Non-Fiction Series

Bronze Lion

Title: Unfairy Tales Series | Client: Unicef | Product: Humanitarian Aid

 

Film Craft Lions - Use of Licensed/Adapted Music

Bronze Lion

Title: Jane | Client: HP | Product: Sprout

 

Film Craft Lions - Animation

Silver Lion

Title: Malak and the Boat | Client: UNICEF | Product: Humanitarian Aid

 

Entertainment Lions - Online: Non-Fiction Series

Bronze Lion

Title: Unfairy Tales Series | Client: Unicef | Product: Humanitarian Aid

 

Entertainment Lions - Live Broadcast/Live Streaming

Bronze Lion

Title: Dream Adventures | Client: Expedia | Product: Travel

  

Cyber Lions - Websiodes/Series

Gold Lion Campaign

Title: Malak and the Boat | Client: Unicef | Product: Humanitarian Aid

 

Cyber Lions - Websiodes/Series

Gold Lion Campaign

Title: Ivine and Pillow | Client: Unicef | Product: Humanitarian Aid

 

Cyber Lions - Websiodes/Series

Gold Lion Campaign

Title: Mustafa Goes for a Walk | Client: Unicef | Product: Humanitarian Aid

 


72andSunny

Digital Craft Lions - Interface & Navigation (UI)

Silver Lion

Title: Lightsaber Escape: A Chrome Experiment | Client:Google, Disney, Industrial Light & Magic, Lucas Film | Product:Google Chrome

 

Digital Craft Lions - Native & Built-in Feature Integration

Silver Lion

Title: Lightsaber Escape: A Chrome Experiment | Client:Google, Disney, Industrial Light & Magic, Lucas Film | Product:Google Chrome

 

Mobile Lions - Networked/Connected Mobile Technology

Silver Lion

Title: Lightsaber Escape: A Chrome Experiment | Client:Google, Disney, Industrial Light & Magic, Lucas Film | Product:Google Chrome

 

Cyber Lions - Web

Bronze Lion

Title: Lightsaber Escape: A Chrome Experiment | Client: Google, Disney, Industrial Light & Magic, Lucas Film | Product: Google Chrome

 

Cyber Lions - Web Service/Apps

Silver Lion

Title: Lightsaber Escape: A Chrome Experiment | Client: Google, Disney, Industrial Light & Magic, Lucas Film | Product: Google Chrome

  


Deutsch

Digital Craft Lions - Digital Illustration

Bronze Lion

Title:Taco Emoji Engine | Client:Taco Bell | Product: Taco Emoji Launch

 

Media Lions - Retail, e-Commerce, Restaurants & Fast Food Chains

Bronze Lion

Title: Target Creates First Ever Live Music Video with Gwen Stefani | Client: Target | Product: Retail

 

Mobile Lions - Content for User Engagement

Silver Lion

Title:Taco Emoji Engine | Client:Taco Bell | Product: Taco Emoji Launch

 

Film Craft Lions - Achievement in Production

Bronze Lion

Title: Target Creates First-Ever Live Music Video with Gwen Stefani | Client: Target | Product: Retail

 

Entertainment Lions for Music - Artist Associated Stunt or Activation in Partnership with a Brand

Bronze Lion

Title: Target Creates First-Ever Live Music Video with Gwen Stefani | Client: Target | Product: Retail

 

Entertainment Lions - Live Broadcast/Live Streaming

Silver Lion

Title: Target Creates First-Ever Live Music Video with Gwen Stefani | Client: Target | Product: Retail

 

Cyber Lions - Social Business

Bronze Lion

Title: Tacobot | Client: Taco Bell | Product: Tacobot

 

 

RPA

Design Lions - Motion Graphics Design & Animation

Gold Lion

Title: Paper | Client: American Honda Motor Co. | Product: Honda

 

Film Craft Lions - Sound Design

Bronze Lion

Title: Paper | Client: Honda | Product: Honda

 

Film Craft Lions - Animation

Silver Lion

Title: Paper | Client: American Honda Motor Co. | Product: Honda

  


TBWA

Promo & Activation Lions - Live Shows/Concerts/Festivals

Silver Lion

Title: Grammy Cam | Client: The Grammy's | Product: The 58th Grammy Awards

 

PR Lions - PR Excellence in Effectiveness

Silver Lion

Title: No Borders | Client: AirBnB | Product: AirBnb

 

Outdoor Lions - Integrated Campaign led by Outdoor

Silver Lion

Title: Color Bars | Client: Apple | Product: Apple TV

 

Cyber Lions - Response/Real-time Activity

Silver Lion

Title: #LiveInTheMovies | Client: AirBnB | Product: AirBnB

 

Film Lions - Cars & Automotive Products & Services

Silver Lion

Title: Shoulders of Giants | Client: Nissan North America | Product: Nissan Titan

 

Film Craft Lions - Production Design/ Art Direction

Bronze Lion

Title: History of Sound | Client: Apple | Product: Apple Music

 

Film Craft Lions - Use of Licensed/Adapted Music

Bronze Lion

Title: Compton | Client: The Grammy's | Product: The 58th Grammy Awards

 

Mobile Lions - Response/Real-time Activity

Silver Lion

Title: #LiveInTheMovies | Client: AirBnB | Product: AirBnB



Tags:  #thinkMembers  180LA  72andSunny  Cannes Lions  Deutsch  LA Advertising  Members  RPA  TBWA 

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The Connected Consumer & New Ways Brands Interact with Consumers

Posted By Emily Hope, Monday, April 4, 2016

BY Lisa Brown, Murphy Research

 

Last week, ThinkLA hosted “Mobile Breakfast 2.0, ” presented by Yahoo and attended by well over 700 marketers, start-ups and media agencies. The topic this year was focused on “The Connected Consumer” and how mobile is providing new ways brands can interact with consumers. A variety of speakers and panelists spoke on IoT, Smart Homes and how advertising is evolving in this app based world.

 

Connected Homes 

First up was Lindsey Turrentine, Editor in Chief of CNET.com who brushed on the topic of Smart Homes and how the IoT “Internet of Things” is becoming increasingly more about objects that are connected.  She discussed how consumers care about two things: Solving for their problems and interacting with brands they know and love (or have heard of).  Nest was one example of how brands are solving consumers problems through connecting their homes. This brand is working with another company called Big A** Fans, integrating their ceiling fans with a Nest learning thermostat to create a more energy efficient home. In closing, she discussed categories that are currently lagging in the smart home category

 

Mobilizing Health & Wellness

Next up was Under Armour and the dynamic duo of Chris Glode and Doug Ziewacz. Their mission is to make all athletes feel better and change the way athletes live. Through their newly launched product Health Box and linking UA Record, consumers can now connect all aspects of their health & wellness.  Not only does your body have a story to tell each day, Chris went on to say, but also this product can provide cognitive coaching.  Doug went into detail about how they believe in an open platform as a way to enhance products and make them better for their athletes. Products are designed to be “a proactive, immersive experience”.

 

Bring on the interactive storytelling through devices

The Amazon Echo and Alexa app made an appearance, with their sidekicks Jamie Scythes and Zach Parker.  Zach touched upon how Alexa has the ability to cancel out background noises and picks out your voice.  I had never seen one work before and he made a nice initial demonstration of the product.  Jamie demonstrated Alexa and an amazing partnership with Warner Brothers and DC Comics to launch “The Wayne Investigation”.  This makes use of the Alexa skills kit to participate in an old-time radio interactive adventure. Talk about using technology to stay connected with your brain and your consumer!

 

Next Up, how to think differently

The final session of the morning was a marketing panel of thought leaders in the industry. The key takeaways from this session focused on how brands need to think of apps as a way to advertise more efficiently to consumers as well as the advertising has to fit in with what consumers are doing on their apps. It has to make sense and fit naturally with their app activity. The media landscape is evolving and the smartphone is the remote control connecting consumers with brands. How are you leveraging your apps to take stay connected with your consumers?

 

This breakfast event was a great demonstration of how brands and marketers are thinking outside the box to develop connected devices and apps that can benefit consumers in more meaningful ways.  

Tags:  #thinkConnected  #thinkMobile  apps  CNET  Connected Devices  IoT  Mobile Breakfast  Mobile Devices  Mobile Marketing  smart homes  Under Armour 

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Mindshare LA at CanJam

Posted By Emily Hope, Tuesday, March 29, 2016

 

 

Mindshare LA joined ThinkLA for CanJam, an event that brought together 100 volunteers from throughout the industry to help create meals for families in need in the Los Angeles area. The Mindshare LA office bagged and boxed the produce of the day; everything from cabbage, apples, and lettuce to pears and oranges. When it was all said and done we had contributed to creating over 45,000 meals for families in the area! We had a great time doing it, and were thrilled for the chance to give back.

Tags:  canjam  community  mindshare  volunteer #thinkCanJam 

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It's Presentation Time - Why Do I Want To Run And Hide? Tips for Presenting by Michael Weiss, Digital Strategist & Presentation Coach

Posted By Emily Hope, Tuesday, February 23, 2016

It’s 9 am and you have to present to your boss and a team of 6 people at 10. You’re prepared. Your slides are in order; your handouts printed and stacked neatly on your desk. You’ve rehearsed and figured out answers to any possible curve-balls. You are ready! So why are you getting nervous?

 

Your body is releasing cortisol – better known as the stress hormone. At 9:55 you enter the conference room. Everyone is there waiting. Your anxiety level is skyrocketing – your heart is racing, you’re breathing faster and you are really sweating now. The adrenaline-fueled fight or flight response has just kicked in at high gear. You take a deep breath and begin, even though your voice is quivering and your hands are shaking...and you get through it. By 11 the meeting is over and all you want to do is take a nap.

 

Cortisol and adrenaline can be your best friends or your worst enemies. This biological response is deep in your DNA and dates back to when you were focused on not getting eaten by a sabretooth tiger. In our modern lives we are often not faced with the threat of being eaten or killed, but our bodies react the same way. Although some people may beg to differ, presenting to their boss can be scarier than being chased by a wolf!

 

Here are some tips to help when you feel the adrenaline rush:

1.     Do 20 jumping jacks and 10 push ups

2.     Go outside and sprint across the parking lot 4 times

3.     Walk a few flights of stairs

4.     If you have the time, take a 20 minute walk or jog around the block

 

If you cannot do anything physical, then I suggest some deep breathing exercises. My favorite was created by Dr. Andrew Weil. It’s called the 4 - 7- 8 (or Relaxing Breath) Exercise. It’s very simple:

·        Close your mouth and inhale quietly through your nose to a mental count of four.

·        Hold your breath for a count of seven.

·        Exhale completely through your mouth, making a whoosh sound to a count of eight.

·        This is one breath. Now inhale again and repeat the cycle three more times for a total of four breaths.

 

Weil says this exercise is a natural tranquilizer. It is subtle when you first try it, but gains in power with repetition and practice. You can do it every day as much as you want. He suggests that you do not do more than four breaths at one time for the first month. You can up it to eight breaths when you get into shape. If you feel a little lightheaded when you first breathe this way, don’t be concerned; it will pass.

 

The bottom line is that if you get even a little nervous before you speak publicly, realize that it’s a normal response. The real question is how you are going to deal with it. I suggest the next time you are doing a presentation and feel like you want to run away, then do it – just make sure you get back in time to present!

>

Tags:  guide to pitching  Live Storytelling  Michael Weiss  pitching  Presentation skills  Presentation Skills Bootcamp  Presenting  public speaking  Storytelling 

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