Posted By Emily Hope,
Tuesday, February 23, 2016
| Comments (0)
It’s 9 am and you have to present to your boss and a team of 6 people at 10. You’re prepared. Your slides are in order; your handouts printed and stacked neatly on your desk. You’ve rehearsed and figured out answers to any possible curve-balls. You are ready! So why are you getting nervous?
Your body is releasing cortisol – better known as the stress hormone. At 9:55 you enter the conference room. Everyone is there waiting. Your anxiety level is skyrocketing – your heart is racing, you’re breathing faster and you are really sweating now. The adrenaline-fueled fight or flight response has just kicked in at high gear. You take a deep breath and begin, even though your voice is quivering and your hands are shaking...and you get through it. By 11 the meeting is over and all you want to do is take a nap.
Cortisol and adrenaline can be your best friends or your worst enemies. This biological response is deep in your DNA and dates back to when you were focused on not getting eaten by a sabretooth tiger. In our modern lives we are often not faced with the threat of being eaten or killed, but our bodies react the same way. Although some people may beg to differ, presenting to their boss can be scarier than being chased by a wolf!
Here are some tips to help when you feel the adrenaline rush:
1. Do 20 jumping jacks and 10 push ups
2. Go outside and sprint across the parking lot 4 times
3. Walk a few flights of stairs
4. If you have the time, take a 20 minute walk or jog around the block
If you cannot do anything physical, then I suggest some deep breathing exercises. My favorite was created by Dr. Andrew Weil. It’s called the 4 - 7- 8 (or Relaxing Breath) Exercise. It’s very simple:
· Close your mouth and inhale quietly through your nose to a mental count of four.
· Hold your breath for a count of seven.
· Exhale completely through your mouth, making a whoosh sound to a count of eight.
· This is one breath. Now inhale again and repeat the cycle three more times for a total of four breaths.
Weil says this exercise is a natural tranquilizer. It is subtle when you first try it, but gains in power with repetition and practice. You can do it every day as much as you want. He suggests that you do not do more than four breaths at one time for the first month. You can up it to eight breaths when you get into shape. If you feel a little lightheaded when you first breathe this way, don’t be concerned; it will pass.
The bottom line is that if you get even a little nervous before you speak publicly, realize that it’s a normal response. The real question is how you are going to deal with it. I suggest the next time you are doing a presentation and feel like you want to run away, then do it – just make sure you get back in time to present!
guide to pitching
Presentation Skills Bootcamp
Posted By Emily Hope,
Tuesday, February 16, 2016
| Comments (0)
ThinkLA has named two Co-Presidents: Kristi VandenBosch, Chief Digital Officer at MXM, and Tim Hand, VP of OEM Sales-West at Kelley Blue Book. The new executives succeed Eric Johnson, President of Ignited, and Jerry McGee, President of the 4As Western Region. They had served in that capacity for 4 years, and will now act as Co-Chairmen to the Office of the President.
Prior to joining MXM three years ago, VandenBosch was CEO of Publicis & Hal Riney and Publicis Modem in San Francisco. She also led a regional network for TBWA Worldwide, as U.S. President of digital agency TEQUILA. Hand has been with Kelley Blue Book for more than 14 years, and in his current role almost four years. A veteran of the publishing industry, he has had sales roles at Salon, Time Inc., and the Los Angeles Times. “ThinkLA spans the entire advertising world, from agencies to publishing, and our new Co-Presidents bring experience from both of those disciplines. This is great news for the LA creative community,” says Susan Franceschini, Executive Director of ThinkLA.
In addition to the new leaders, ThinkLA has added two new directors to its board. Jeff White is Partner and Chief Marketing Officer at Deutsch North America, while Adam Gerhart is West Coast Lead at MindShare. All appointments are effective immediately.
Board of Directors
Posted By Emily Hope,
Tuesday, February 16, 2016
| Comments (0)
The first of a quarterly series, YoungStars presented by Forbes: Social Entrepreneurs, took place on Thursday, February 4, 6:30pm, at Atom Factory and Smashd offices in Los Angeles. ThinkLA’s quarterly series showcases LA’s top professionals under the age of 35 across media, tech, agencies, and brands. This event highlighted four entrepreneurs who are leading the charge and expanding the ways in which brands, influencers, and audiences connect within the social realm.
Speaking were two Forbes 30 Under 30 list members: Bing Chen, Co-Founder and Chief Creative Officer at Victorious, a mobile platform that powers influencers apps like Nash Grier and AwesomenessTV, and Jaclyn Johnson, CEO of (No Subject), a creatively-driven digital marketing, influencer and events agency in LA and Create + Cultivate, a creative conference & online platform for female entrepreneurs in the digital space. Also speaking was Joseph Matsushima, Co-Founder & Creative Director at Denizen Company, a content company that specializes in branded videos, most notably, the Tiny Hampster series and Joel Jensen, Co-Founder & Creative Director at Denizen Company and HelloDenizen, the content division of Denizen Company. The panel was moderated by Steven Bertoni, Senior Editor at Forbes magazine covering technology, entrepreneurs, billionaires, VC's and the Forbes 30 Under 30 franchise.
A social mixer at atom factory’s rooftop with entrepreneur-themed Hennessy Cognac cocktails followed the discussion. The event will be live-streamed on Universal Broadcast Network HERE. For more information about ThinkLA and YoungStars, click HERE.
30 Under 30
Posted By thinkLA,
Monday, December 22, 2014
Updated: Monday, December 22, 2014
In 2014, there were amazing changes in the world of marketing – from technology trends and changing business models, to data, data and more data! But looking at 2014 is, well, old news now. As quickly as these evolutionary marketing trends hit us, it will move that much faster next year. After all, the only constant is change. To plan for the year ahead, marketers and agencies need to figure out what’s next and where to focus. So we at ThinkLA thought this would be a good time to start looking ahead to 2015. We asked nine LA-based advertising heads to share with us their predictions for 2015; and think you’ll find their insights not only inspiring, but very telling…
What are some marketing trends to watch for in 2015?
Speed to market in terms of ideas and execution will be more important than ever as brands strive to get talked about and remain relevant with audiences who consume content faster than ever before."
Brands with character, versus brands with characters, or spokespeople, will win in the long-run.
We will see more and more content that starts in the social space and moves to paid media – advertisers will place their dollars behind ideas that earn some traction first.
Michael Allen, 180LA Global, CEO
In 2015, we’ll see increased extremism driven by the disparity in marketers' ability to embrace and operate in our constantly-consuming society. We’ll see a few breakout successes, but ultimately more waste as marketers veer between caution and attempting to break the internet.
Cathy Saidiner, BLITZ, President
1. Programmatic buying. Currently $10 billion in digital media, expected to double by 2016. Expanding beyond display to video and eventually offline media channels. Issue of transparency, viewability and impact on staffing. Automation will bring efficiency and the need for less bodies.
2. Branded content is king. Represents a way to engage brands with consumers that is less cluttered and keeps competitive separation. It will become more and more important to surprise and delight commercial - adverse consumers.
3. Mobile growth. Mobile traffic will overtake desktop this year. Location based marketing will grow allowing marketers to deliver content tailored to user wherever they are.
Zachary Rosenberg, EVP, Chief Growth Officer at Horizon Media
2015 will be the year of original content, real-time marketing and the return to analogue. Netflix has completely disrupted the entertainment industry with original content creation and subsequently paved the way for entertainers to unify every consumer in a way that brands and products simply can't. Additionally, brands like Oreo, Arby's, and Kit Kat have thrown open the doors of real-time marketing with split-second responses that support trending events in an organic way. The continual rise of real-time marketing, if done right, can be incredibly effective for connecting consumers to brands. That being said, I do also think we'll see brands go back to basics with analogue or old school tactics, like live activations, that will drive high engagement levels on all social platforms. Combine that tactic with digital marketing outlets and you have an amazing marketing combination.
Ryan Fey, Co-Founder and Chief Brand Officer, Omelet
As an independent IMC agency in LA for 34 years, here are some marketing trends we see for 2015:
1. We predict an increase in competition between ad agencies and PR firms for social media assignments
2. Clients with little to no TV budget will increasingly plan for pre-rolls on the web
3. The volume of video production will increase as a result of increasing pre-roll buys
Joe Phelps, Founder/CEO at Phelps
Accelerated Simplification. Too much time and resource is wasted just talking about how to simplify and how to reduce. This applies to all aspects of marketing and marketing organizations. The technology, information and data that has been available and at our finger tips can allow us to be much more responsive, nimble and relevant. In an industry fraught with complexity, simplification will stand out as an advantage.
Luis DeAnda, President, TBWA\Chiat\Day
1. Programmatic buying in TV. The data and technology are now ready for more broad experimentation in both local and national TV markets.
2. Improved mobile ad creative. Currently mobile ad units are more interruptive and disruptive than they should be. So efforts are underway to improve the experience and be more native and helpful - to the platform.
3. Viewability and fraud protection measurement becoming currency, disincentivizing the farming of non-viewable and non-human impressions.
Jackie Stasi, Managing Director of Investment, Initiative
We will continue to see strong and purpose-driven storytelling cut through the listicles and other click bait that awaits the average Internet user. We expect to see more content, campaigns and consumer interactions that are designed to be consumed, shared and generated on mobile devices.
We are already producing more micro stories that echo and reinforce macro brand themes for our clients. This is and will be a mix of generating purpose-driven original content and curating existing assets.
Simple has always won over complexity, but will do so now more than ever.
Alastair Green, Executive Creative Director, Team One USA
Transparency will lead the way. Brands that embrace honest and authentic engagement with customers will enjoy a truth multiple. This is the reward of higher brand loyalty and evangelism that is the by product of trust.
Lucas Donat, CEO and Chief Creative Officer at Tiny Rebellion
Team One USA