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Testimonial: PopShorts

Posted By Administration, Monday, April 15, 2019

We asked Jake Hay of PopShorts to tell us about his company's experience working with ThinkLA to reach the advertising, marketing and media community in Los Angeles. Here's what he had to say.

 

ThinkLA has been an invaluable community both for myself and for our company, PopShorts. Since PopShorts joined ThinkLA a little over three years ago, we have grown our business by over 700% and have added new diversity to our portfolio of clients. We attribute a great deal of this newfound success to ThinkLA, as the majority of our new clients have come from within the L.A. advertising community. The networking at these events has been instrumental for us in both client acquisition and client retention. 

For our employees, we've taken advantage of the many professional development programs that ThinkLA offers. Our CEO has been so impressed with ThinkLA that he decided to give back by joining their mentor program back in January of 2018. He has since helped two motivated women who were new to the community with their career aspirations, professional development and networking needs by sharing his personal and professional experience, knowledge and skills via one-on-one mentor sessions. 

ThinkLA sets a standard for the LA advertising community and professional communities as a whole. It has been an honor to grow alongside this organization and within this community. We are grateful for the incredible people we’ve met through ThinkLA, the expertise and ideas that have been so openly shared, and the unconditional support we’ve received. On behalf of myself and the rest of PopShorts, we want to give a huge thank you to all of the ThinkLA staff. We wouldn't be where we are now without you!

Thanks, Jake! ThinkLA is grateful to all of our members like you and PopShorts who make our community great by giving back and collaborating with us. We wish you continued success! 

Tags:  members  membership  popshorts  testimonials 

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Aaron Walton: Finding Your Uncomfortable Zone

Posted By Don Lupo, Wednesday, April 3, 2019

By Aaron Walton
Photo by Kal Yee


Pose star and Tony award winner Billy Porter set the bar high for authenticity before the Oscars had even begun. He arrived on the Red Carpet in a ball gown tux designed by Project Runway’s Christian Siriano. ‘People are going to be really uncomfortable with my black ass in a ball gown," Porter wrote. "But it’s not anybody’s business but mine." And that was the kind of cultural confidence that shifted the 91st Academy Awards out of its conservative comfort zone and into the 21st century, celebrating talent from communities of color and diverse cultures.

Regina King, the evening’s first winner, built on Porter’s tone-setting style by dedicating her win to Beale Street author James Baldwin. Mr. Baldwin instantly became the top trending search on Google trends, underscoring why representation matters. From the red carpet to the acceptance speeches to the social media conversations, marketers and the ad industry have much to learn from a new Hollywood, particularly about how the powerful role we play as image makers and identity influencers impacts our responsibility to reflect and respect societal change. Here are three key takeaways:

1. Get comfortable with being uncomfortable

As humans, we tend to be uncomfortable with the unknown. It’s a survival instinct. It’s why bias, which we all carry in one form or another, acts as a shorthand for sameness which we tend to believe will keep us safe.  As marketers, we are obligated to get comfortable with being uncomfortable. It is our responsibility to our brands and to consumers to tap into a spectrum of perspectives, psychographics and consumer profiles. Whether it’s gender fluidity in the form of a ball gown tux or understanding the Black-centric social commentaries of an author like James Baldwin, the message from a new generation of diverse talent was unapologetic – particularly in relation to what’s unknown and, therefore, uncomfortable, to dominant-culture leadership. Time to catch up. As advertising and marketing industry diversity programs stumble and fall short of expectations, we too cannot keep doing the same thing and expecting different results. For an industry that prides itself on pop-culture prowess and its ability to laser target individuals in the micro-ist of ways, we have blinders on when it comes to some uncomfortable truths. Our industry doesn’t give credit to culture, it often minimizes the importance of creative contributors from diverse backgrounds, and has turned inclusion into an exercise of consensus instead of a celebration of uniqueness.

2. Practice centering

In spite of D&I efforts, there is very little work being done by clients or agencies when it comes to centering people of color and diverse cultures. Centering is loosely defined as being committed to racial, gender and cultural equity, having diverse stakeholders be in control of resources, and recognizing them for their expertise. The Oscars showed us what centering is and what it is not. Black Panther epitomizes the former while Green Book reflects the latter. Late night host Seth Meyers created an excellent commentary on the White Savior film prototype which, many agree, is how Green Book can be classified. Even when agencies add multicultural talent to their teams, they do little to empower them to lead, or even to simply engage, from a cultural POV. On a positive note, one can look at the work aired by Verizon during the Oscars, specifically the unsubtitled Spanish language work, an Oscar first, and see what centering looks like. While not all Latinos are Spanish speakers, the brand had the cultural courage to unapologetically communicate with those within the community who are; to put their voice center stage without worrying about backlash from an intolerant, often monolingual subset of consumers. Stop thinking of resources like the proverbial pie with a finite number of slices.  Cultural fluency expands us all and, with this commitment to growth, opportunities multiply and there are more than enough to go around. The pie gets larger.

3.  Why "winclusion" matters

If there was ever any doubt about the influence of culture on the psyche of millennials and Boomers alike, one need only listen to Rami Malek, Regina King, Hannah Beachler, Spike Lee, and Spiderman’s Peter Ramsey and Phil Lord, among others. While they may be celebrities today, each of these winners was once a child, standing in front of a mirror and dreaming about what winning an Oscar would be like. And they all wondered why they never saw anyone like themselves represented. "Winclusion" is not just access, it’s advancement and an ability to assume roles worthy of awards – the kind of awards that make history and give voice to those who are often unrepresented and marginalized both in front of and behind the camera. How is your organization rewriting the rules of inclusion, reframing the idea so it’s not just an invitation to a club whose rules and values are already set in stone, leaving little room for authenticity and cultural confidence? 

During a Black History Month fraught with politicians wearing black face and other ignorant offenses, the Oscars managed to demonstrate that progress can be made and respect can be paid. Was it a seismic shift or an anomaly? Time will tell. What is clear is that diverse storytellers, and the consumers they inspire, are done asking for permission to be a part of the societal fabric they influence and impact in the most innovative ways. And those same cultural champions, and the communities with which they connect, are putting our industry on notice as well. Uncomfortable? Good. You should be.

Aaron Walton
is a founding partner of Walton Isaacson.

Tags:  aaron  advertising  creative  diversity  inclusion  uncomfortable  walton 

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Mobile Breakfast 2019: Insights and Recap

Posted By Don Lupo, Friday, March 29, 2019
By Dan Wittmers
Photos by Craig Tovey

On March 20, at what has become one of LA’s tentpole events, hundreds of media, marketing and technology professionals met at the Beverly Hilton Hotel for the ninth annual ThinkLA Mobile Breakfast. The goal of this year’s content was to share battle-tested strategies on how to better connect with, create for and convert through mobility; ultimately elevating attendees’ mobile competence.


This year’s speaker line-up featured not one but two San Francisco-based CMOs in Cory Treffiletti of Voicea and Heidi Browning of the National Hockey League, both of whom delivered dynamic and insightful keynote presentations.

Cory kicked off the morning’s content with a presentation surrounding the evolution of the mobile platform to date and where he sees it going from here. The overarching message was underpinned by the idea that mobile phones have become the remote control for our lives. They’ve become our "Head of Operations" for our staff of digital assistants and even the digital representation of us as individuals.

One of the most thought-provoking takeaways from his presentation was that we’ve reached a tipping point in the evolution of technology as a whole – one where "humans can stop having to learn how to understand machines and machines can finally understand humans".

Just think about that for a minute. That means that technology has finally caught up with humans enough so that we can go back to using phones for what they were originally intended – voice-based communication – and it’s all been made possible thanks to the advancements in artificial intelligence.

According to Cory, “Mobile is a voice-centric platform and voice-activated AI is the natural means for interacting with this device.” As we look to the future, “Mobile will become even more important as the gateway to voice-activated AI.” In his opinion, “It really is the final UI”.

During the following hour of content, ThinkLA brought in highly experienced panelists to discuss the topics of connecting with and creating for the mobilized consumer. There seemed to be a bit of debate over whether mobile is, and/or should be, an advertising platform. During the ‘Connect Panel’, Benny Thomas from Rise & Shine & Partners kicked off the debate by suggesting, “We should stop looking at this as an advertising platform. The medium is about Customer Service and deep social.”

The "Create Panel" had somewhat of a differing opinion on that topic. There seemed to be consensus by these panelists that, when done right, mobile can serve as an engaging platform for both marketing and advertising. “The biggest question CMO’s and other creative leaders should be asking themselves”, according to Greg Crockart from Mirum Agency, is “was this [creative execution] made for mobile or does it just work on mobile?” The answer to this question will almost always determine whether you’re winning in mobile or just participating.

Where both sides of this debate were able to find common ground was that the mobile platform is the most personal device we carry. It requires more strategic thought and nuanced messaging than what most advertisers are giving it. Many companies have either repositioned their mobile experts into broader digital roles or eliminated their mobile teams all together. Melissa Eccles from Amazon Studios may have nailed it on the head with one of my favorite soundbites of the morning when she said, “Today’s mobile advertising tends to be a bit schizophrenic.” She explained, “People don’t totally know what they want to say on mobile and, as a result, advertisers’ channel strategies tend to overrule strategy in general.”

To add to that, Joao Machado from Sabio Mobile posed a provocative question. He prefaced it with, “There’s no doubt – mobile has the eyeballs and is the most important tool we have in our lives with regards to consuming media. For years it’s been pulling in our TV habits, our radio habits, our reading habits.” To which he asked, “How do we [now] go back to brands to remind them how important it is to build experiences for today’s mobile-first world?” A question we should all spend time considering on a daily basis.

One brand that doesn’t seem to need much outside help answering these questions is the National Hockey League. Over the past couple of years, the marketing team at the NHL, led by digital native Heidi Browning, has been engaging hockey goers with innovative technologies that enhance the fan experience while providing more actionable data back to the league.

During her closing keynote, Heidi spoke to the importance mobile is playing at both the club and league levels. On the top of her list of mobile-first improvements was in regard to ticketing. According to Heidi, “Mobile ticketing has had a significant impact on the reduction of fraud, but it’s also had an equally significant impact on the understanding of identity of our fans.” Approximately 90% of the league’s teams currently use the technology and moving tickets from printouts to mobile devices now provides an all access, opted-in pass to the individual sitting in Section 103, Row J, Seat 13.

It doesn’t stop there! By working directly with arena architects, the league is re-imagining the fan experience [quite literally] from the ground up. Imagine unlocking your box suite through facial recognition or receiving free seat upgrades via a push notification. Imagine real-time stats updates streamed directly to your phone while sitting in a sports betting lounge or in-seat food and beverage ordering and delivery. Well imagine no longer! These are just some of the mobile-enabled upgrades arenas are already rolling out.

For those of you watching at home – the NHL hasn’t forgotten you, either. In an effort to improve the in-home viewing experience, the NHL has been working hard on new player/puck tracking technology. By placing sensors on the players and within the puck, the league has been able to enhance the viewing experience through augmented reality in the form of data-filled player halos that show real-time player stats. The sensors track at 200 data points per second, which has opened the door to virtual reality broadcasts as well. Whether you prefer to enjoy the game in person or from your couch at home, the NHL is using mobile-first technology to improve your experience.

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Dan Wittmers head of digital for HB2 Group.

Tags:  2019  breakfast  mobile 

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Global Wednesdays March!

Posted By Administration, Tuesday, March 19, 2019
It's big (ad) world, but we aim to make it feel even smaller by highlighting inventive, global ads, monthly which break the mold from the mundane, handpicked by ThinkLA Board Member and award-winning creative, Luis Camano. To capture that global spirit, we will feature inspiration from outside of the U.S.

 

Gud Brand / Brazil
Misspelled words when looking for a dog's breed? Very common mistake. And a great opportunity for the Gud brand in Brazil to do good.


KLM / German
According to Germans KLM is a… bank? A radio station? A restaurant? Huge awareness problem calls for an unusual experience.


Vodafone / India
Vodafone India helped women fight harassment with a very simple tool: a text message./span>

 

 

 

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Member Profile: Shanique Bonelli-Moore, Executive Director of Inclusion, United Talent Agency

Posted By Administration, Thursday, March 14, 2019
Updated: Wednesday, March 13, 2019

How did you get started in advertising? What's been your career road map?
My interest in communications was sparked in high school, mainly through extracurricular activities. I always enjoyed being behind the scenes, working with people and having a hand in making things happen. And when I had the opportunity to be a cast member of a teen talk show, I discovered that I got more fulfillment behind the camera than in front of it. I began to research and explore careers that would allow me to use my skills, and discovered a great communications program at Syracuse University.

During my time in college, all of the internships I held were communications based in some form. I came to realize that internal communications was a great professional starting point for me, because I could learn to use corporate communication to connect with people, drive engagement and shape corporate cultures – all while gaining exposure and expanding my reach in other areas of the business world.

My career kicked off with a media relations internship at General Electric (GE), where I advanced through their two-year Communications Leadership Development Program (CLDP). For the next nine years, I held several public relations, internal communications and marketing communications roles with GE and NBCUniversal. I then transitioned to Anheuser-Busch InBev (AB InBev), as their Director of Global Internal Communications and eventually moved over to the marketing team where I was a senior level experiential marketing leader.

As I continued to hone my craft and gain experience, I discovered how expansive the communications field is, touching every aspect of business. I found opportunities to lead initiatives that not only increased employee engagement, but also supported diversity and inclusion. This expanded my career focus, and I joined Buzzfeed as their Senior Director of Internal Communications. While in this role I also helped drive diversity, inclusion and belonging efforts for its entertainment business.

I was offered the opportunity to lead Internal Communications at UTA in early 2018. This role felt like a culmination of all of my experiences, and allowed me to join the internal leadership team that worked to advance diversity and inclusion – an initiative that I will now lead as Executive Director of Inclusion. UTA has made great progress over the past few years and I can’t wait to build on that foundation and see what comes next.

What has been an important, perhaps the most important, lesson you’ve learned in your career so far?
The greatest lesson that I have learned thus far is that not only should we be the biggest advocates for ourselves, but we must also be worthy of being advocated. You want to be good enough to earn your place at the table and feel confident that your seat belongs to you. I celebrate everything that I have achieved so far in my career. And while I am ambitious, my ambition is not aimed at gaining further recognition, but to learn, and further develop as a leader, so that accolades come as a result of work, dedication, and never being satisfied with “enough.” I can then serve as my own greatest advocate because I know that I have set my sights on what I want and in spite of my road not being an easy one, I pushed to propel myself to where I want to be.

What keeps you motivated? Do you have a personal motto?
My family has always been my biggest motivator and my top priority. My daughter is the greatest inspiration of my life – she is my North Star. I have always wanted to achieve as much as possible, and knowing that she is watching me and what I do, and that these things will inform her decisions and shape her path inspires me to do even better, and to help make the world a better place for her.

Samuel Beckett said it best, “Ever tried? Ever failed? No matter. Try again. Fail again.” I love this because it speaks to being human, and not looking to yourself for perfection but rather for progress.




Photos: Don Lupo Photography

What excites you most about this industry?
Advertising is influential in its ability to determine who and what people buy - but I love how it also reflects what our world looks like at a given point in time – it’s an intersection between commerce and culture.

Through insight, collaboration and inclusion, this industry has the power to tell stories that resonate with people, compel action, shift cultures, and drive change. I am excited to be a part of something that reaches into communities and seeks ways to constantly make connections.

Where is advertising headed? What do the next five years look like?
The industry’s influence comes with a responsibility – I hope that advertisers will start paying attention to more diverse markets. I think people are quickly realizing there is a demand for representation and they can leverage diversity to appeal to a greater audience. Social media and digital content have changed the conversation about the approach to advertising, causing more companies to recognize that people want to connect with other people who look like them or reflect the global community.

What advice do you have for emerging professionals who are beginning their careers, particularly women?
I can only speak from my own experience, but for me what was important was finding my voice and being able to advocate for myself. I had a strong desire to be both a parent and high performing professional. I am doing both but with the understanding that I had to make some trade-offs and concessions, and those choices work for me and for my family. Women no longer have to assume that life is an either-or proposition; you can design the life you want, but you must stand in your truth - any sacrifices you make should be on your terms. Take ownership of your decisions go forward without fear.


What’s been one of your favorite ThinkLA memories?

My favorite memory is the opportunity I had to participate in the The Diversifying Advertising event back in February 2018. I moderated a panel on the challenges agencies and businesses face when creating a diverse culture. Facilitating this robust discussion resulted in an invitation to join the ThinkLA board, which I accepted with great excitement. I am looking forward to making more memories with ThinkLA.

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Shanique Bonelli-Moore is Executive Director of Inclusion at United Talent Agency.

Tags:  agency  inclusion  member  profile  shanique  talent  united 

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Black History Month: Marketing Legends

Posted By Administration, Thursday, February 28, 2019

ThinkLA Marketing Legends


Aaron Walton

Board member Aaron Walton is a marketing legend in his own right. His experience includes working for Pepsi and touring with Michael Jackson, placing Marlon Brando in his first commercial, and building his own marketing empire through his agency Walton Isaacson with Co-founder Cory Isaacson. Read more about Aaron


Sheila Marmon

“Be an agent for your own success. Don’t wait for someone to hand you that next opportunity. If you see a gap in your organization, fill it. Become an asset.”

Sheila Marmon is the Founder and Owner of Mirror Digital. An alumni of Princeton and Harvard, Sheila began her career on Wall Street but saw a need for diversity in marketing and advertising. Mirror Digital is a "leading provider in interactive media and the authority on the multicultural digital ecosystem." Read more about Mirror Digital



Marketing Legends Throughout History


Thomas J. Burrell

Advertising Hall of Fame member Thomas J Burrell built his career from the ground up, discovering his passion for advertising by working in an ad-agency mailroom.  In 1971, Burrell founded Burrell Communications and landed major corporations like McDonald’s and Coca-Cola as clients. Read more about Thomas



Carol Williams
Carol Williams created the Secret Antiperspirant campaign “Strong enough for a Man, but Made for a Woman” while she was an intern at Leo Burnett Worldwide. She is the second black woman in the Advertising Hall of Fame and owns Carol H. Williams Advertising. Read more about Carol



Coltrane Curtis

Former MTV VJ,
Coltrane Curtis founded Team Epiphany over ten years ago. This full-service consumer marketing agency specializes in creative services, brand strategy, and social media and includes HBO, Converse, and Heineken as clients. Read more about Coltrane


Byron E. Lewis

Byron E. Lewis founded UniWorld Group in 1969 to market to African Americans and Latinos. Uniworld continues to be successful today, managing clients like Progressive, Ford, and Colgate. Read more about Byron


Vince Cullers

Beginning his career as an art director at Ebony Magazine, Vince Cullers went on to create and own the United States’ first black advertising agency. Vince Sullers Advertising released ad campaigns that strove to portray black Americans in a positive light. Read more about Vince

 

 

Tags:  #thinkMembers #memberspotlight 

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Volunteer Spotlight: Franziska Pugh

Posted By Administration, Tuesday, February 19, 2019

How did you get started in advertising? What's been your career road map?

I studied strategic communication at Michigan State University intending to become the next Samantha Jones of publicity. During my undergraduate studies, I received the opportunity to visit Los Angeles and tour advertising agencies, entertainment firms and production studios. After meeting with an Account Executive and learning more about the role, I knew I would find my home in brand leadership and strategy. I worked to gain relevant internship and research experience and began my career as an Account Coordinator and then Assistant Account Executive at DonerLA. Recently, I joined the MullenLowe team as an Account Executive working on automotive. I’m incredibly lucky to have worked with a diverse group of clients and agencies who are dedicated to mentorship, professional, and personal development.  



What inspired you to become a ThinkLA volunteer?

After moving to Los Angeles, I aimed to get involved in the community and meet professionals who were interested in advertising, media and entertainment. I was impressed by the variety of events that ThinkLA offered. After hosting the first the first Intern Summit event at DonerLA, I became fully immersed in the mission of bringing opportunities and community to Los Angeles and beyond.


What’s been one of your favorite ThinkLA memories?

I recently joined the Emerging Leaders Council and assisted in hosting the first ThinkLA She Suite event. This event was truly remarkable in bringing women across multiple agencies and industries together and creating dialogue around their success, barriers and opportunities. Events like these are so important in building a support system, mentorship opportunities and friendships.

I also really enjoyed the Intern Summit Series. I value being a part of energetic professionals that continuously strive to grow professionally and personally. It was a blast to volunteer at these events, meet the panelists and learn more about the advertising industry and professional roadmaps.


What keeps you motivated? Do you have a personal motto?

My personal motto is, “Hold the vision. Trust the process.” We are lucky to work in an ever-changing industry that has so many opportunities to learn and grow. This motto is my reminder to be patient and flexible in my approach. 


What has been an important, perhaps the most important, lesson you’ve learned in your career so far?


There are two lessons that my mentors have instilled in me.

  1. “Take a seat at the table.”
    When you get the opportunity to sit at a table with other professionals, make sure you listen to what they have to say and speak up to be heard. You will never get what you don’t ask for. Make sure you’re prepared, bring insight into the room and showcase your expertise.
  2.  “If you’re the dumbest person in the room, you’re in the right room.”
    A few years ago, I voiced a concern about “sounding dumb” when conducting informational interviews. One of my mentors told me that if I make it into a room where I have no idea what is going on, I am exactly where I need to be. This lesson still holds true. If you’re the dumbest person in the room, you’ve strategically (or, luckily) maneuvered your way into a place with people you can learn the most from. Listen, take notes, do your research after and build connections while you have the chance.

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    Franziska Pugh

    Tags:  #ThinkLA  #ThinkMembers  #volunteerspolight 

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    Recap: 2019 MAKERS Conference

    Posted By Jean Freeman, Friday, February 15, 2019

    by Jean Freeman


    Last week, I was honored to represent Zambezi and women-owned businesses at MAKERS. This was my second year attending, and my first as a member of the MAKERS Board of Directors. The whole experience was inspiring and exciting! 

    The theme for this year was All of Us, and the programming was exceptionally curated to live up to this theme. Founder and creator Dyllan McGee has continued to elevate the MAKERS platform by telling the stories of trailblazing women, and underscoring the common threads in all of these individual stories.

    There were so many highlights, but here are a few of my favorites:

    * Glennon Doyle gave a mesmerizing talk about the power of forgiveness, infused with lots of laughs and tears. Glennon has a strong following in the Christian blogging community, and her book Love Warrior explores the power of love and forgiveness through her family journey.


    * Regina Wilson, one of the few African-American women firefighters, led a discussion with senior women from LAFD. Only 4% of all firefighters are women.

    * Susan Schuman, CEO of SYPartners -- and coach to such luminaries as Meg Whitman and Howard Schultz -- spoke about the shifts in leadership needs for today’s CEO. I did not stop taking notes during her talk. My favorite takeaway: “Shift from having all the answers to coaching through this beautiful mess.”

    * Lisa Borders, inaugural CEO for Time’s Up, talked about how her career prepared her for this moment. Time’s Up is starting “The 4% Challenge” which strives to increase the number of women directors in Hollywood; currently only 4% of the top 100 studio films over the last decade have been directed by women. Lisa described growing up in Atlanta, where her father was a chauffeur for Coca-Cola executives, and her tremendous pride that in only one generation she was able to ascend to the executive ranks of Coca-Cola, where she formerly served as Vice President of Global Community Affairs. She was interviewed by movie star Jennifer Garner, and one of my favorite takeaways from the interview was Lisa’s definition of leadership: Leadership = Passion + Action.


    * Jamella Jamil, actress and activist, gave an impassioned talk about the need to change male stereotypes which she wrote about in her poem “Tell Him.”


    On Friday morning, I was honored
    to take the stage with other members of the MAKERS Board of Directors to make our pledges of what we will do this year inside our own companies to continue to promote the MAKERS mission of gender equality. Zambezi is committed to conducting a wage audit to ensure pay equity and correct like-for-like discrepancies. As I reiterated on stage, “As we all know, money equals power.”

    To watch the full sessions click here.

    Here’s to a powerful 2019!


    Jean Freeman is Principal + CEO of Zambezi, LLC and charting the future for one of the largest female-owned businesses in the advertising industry. Jean has successfully grown Zambezi from a startup to what it is today – a thriving agency named Small Agency of the Year by AdAge and one of the top Largest Women-Owned Businesses by the Los Angeles Business Journal. 



    Tags:  #makers #diversity #women  makers 

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    Volunteer Spotlight: Danielle Erves

    Posted By Administration, Thursday, January 31, 2019

    How did you get started in advertising? What's been your career road map?

    I graduated with a Bachelor of Science degree in public relations from San Jose State University and was lucky to get my first job at a PR agency in Oakland right out of college. From there, I moved to Los Angeles and started at Jukin Media, a digital media company that helps people make money from their videos on the internet. There, I was lucky enough to be able to work on the company’s marketing, PR, and social media

    My interest in marketing and public relations started at an early age in high school marketing things like school dances and alumni events. Once I began to study it in college, it opened up a new method of communication for me.

    What inspired you to become a ThinkLA volunteer?

    I attended my first ThinkLA event three years ago.
    I saw all the amazing people hustling, sharing, and building with each other. I knew I needed to get involved.

    What’s been one of your favorite ThinkLA memories?

    My favorite ThinkLA memory is from Toys for Tots last year. My coworkers and I had a crazy couple of weeks and had just wrapped up. We ended up laughing and dancing the night away. Work hard, Play hard..

    What keeps you motivated? Do you have a personal motto?

    My personal motto is: You can’t have a bad day if you’re smiling. I try to smile all day long, I’m in a good mood and good things happen. If I do get into a funk, I put on my favorite song and jam out! I’ll be back to smiling soon after that.

    Are there any written materials you suggest to read?

    The best advice I can give to anyone regardless of their industry is to keep learning and reading. It’s so important to want to learn more, otherwise the world will pass you by. One reading suggestion is The Alchemist. One of my good friends gave it to me to read and it changed my mindset.

    What advice do you have for female ad professionals who are beginning their careers?

    Have a voice early in your career and establish yourself as a leader and someone who deserves a seat at the table. Know what you are worth and ask for it. Don’t be afraid to speak up.

    Any closing thoughts for the ThinkLA community?

    The first year I started with ThinkLA, I taught an Account Management 101 class and it was so rewarding to feel like I was making a difference to someone starting out in their career. The feedback I got was so positive, it only confirmed that mentoring and helping people around me grow, learn, and move up is one of the best things about my job. But I’m not gonna lie: the Award Show Gala after-parties never disappoint!

    Any closing thoughts for the ThinkLA community?

    The ThinkLA community is very unique and I’m very happy to be apart of it. It can be a difficult to know how to navigate organizations similar to ThinkLA, but the community ThinkLA has built is on the fosters up and coming professionals and educates the community in a fun way. I’m very happy to be part of it..

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    Danielle Erves 

    • website: ervesconsulting.com
    • IG: @ervespr_
    • Twitter: @ervespr
    • LinkedIn: http://linkedin.com/in/danielleerves

     

    Tags:  #Thinkla  #thinkMembers  #volunteerspolight  Advertising  L 

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    Global Wednesdays January!

    Posted By Administration, Thursday, January 10, 2019
    It's big (ad) world, but we aim to make it feel even smaller by highlighting inventive, global ads, monthly, that break the mold from the mundane handpicked by ThinkLA Board Member and Award-Winning Creative, Luis Camano. To capture that global spirit, we will feature inspiration from outside of the U.S.

     

     

    Mi Querido Watson / Spain
    Mi Querido Watson is an agency in Madrid and this was their Christmas Salutation. Because the video is in Spanish, here’s a brief explanation of their great activation. Every year we all receive awful gifts for Christmas. According to the agency there are no bad gifts, just bad briefs or a target incorrectly chosen. Their solution? The agency will collect the unwanted gifts and redirect them to several NGOs who will find the right target: those who really need them the most. Here’s to the true spirit of the Holidays.


    Coca-Cola / Belgium
    From Coca-Cola/Belgium comes this very small but very smart media placement. Who doesn’t need some extra wrapping paper during the Holidays shopping frenzy?


    Iceland
    And finally, a banned TV ad in the UK, from a retail store chain called Iceland who had something to say about the environment. Beautiful, moving and ballsy!


    If you want to know more about this subject, here’s a helpful link.

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