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Myra Marayag, VP of Sales, Defy Media

Posted By Don Lupo, Thursday, August 9, 2018
Updated: Wednesday, August 8, 2018

How did you get started in advertising? What's been your career road map?

My first job was an Assistant Producer working on the Lexus account at TeamOne Advertising. After a few years, I moved over to an Account Strategy role since working with clients and brainstorming with my creative teams was extremely fulfilling for me. I learned so much at TeamOne and that agency will always have a special place in my heart. Plus, they had beer on tap which helped a ton! After finishing up my Master’s Degree at USC, I moved to New York and landed a job in digital media working on the Volkswagen, Diageo and Konami accounts. After a few years of working on Madison Avenue, L.A. was calling me back, since my husband (boyfriend at the time) and I were doing long distance for a few years, so it was time to head back west

 

I made the move over to the publisher side and worked at CBS Interactive selling their Entertainment and Gaming properties. My boss at the time continues to be my business mentor to this day. And now, I currently work at DEFY Media as a brand storyteller, helping grow revenue across the Gaming, Automotive and Entertainment verticals. My experience working on both agency and publisher roles has helped me understand this industry so much and I’ve been tremendously lucky to have worked with so many great people! 

What keeps you motivated? Do you have a personal motto?

Honestly, my family keeps me motivated. Every day I get home from work and my kids (ages 4 and 2) don’t care if I closed a deal or crushed a PPT presentation. They care about the simple things, like how the flowers smell in our backyard or watching airplanes fly in the sky. Seeing the world thru their eyes really makes me want to be a better person in all avenues of my life.

As for a personal motto, I’m a big believer of the saying: “Surround yourself with good people, surround yourself with positivity and people who are going to challenge you to make you better.” 

What excites you most about this industry?

There’s so much change happening in the industry today so it’s exciting to see how much of it is continues to evolve. One year, MCN’s are the hottest thing to talk about, now it’s all about the power of influencers. It definitely keeps you on your toes as you need to constantly educate yourself in the marketplace to see who is really disrupting the industry.  

 

 




Photos: Don Lupo

 

Where is advertising heading? What do the next five years look like?

We already see it now but there’s such a big focus on the power of content. Major companies are consolidating so that they can create more premium content for consumers (i.e. Disney acquiring Fox). Companies like Netflix, Amazon, and Hulu are all doubling down to make sure they have the next Handmaid’s Tale or Stranger Things franchise. The concept of Skinny Bundles really shows you that content is king and that consumers will dictate what they want to watch, so I think in the next five years, companies who create authentic content with truly engaged audiences will succeed. 

Being a female Sales Executive in our industry must not always be an easy journey. What’s the most important lesson you’ve learned so far?

Trying to take on too many things and spreading myself too thin. I learned quickly that you really have to focus on the important things that move the needle. Also, I think it’s important to make yourself a seat at the table since it’s not always given to you. But make sure you are worthy of that seat! 

What advice do you have for emerging professionals just starting in advertising?

I can’t say this enough when I mentor folks who are just graduating from college: network, network, network. Most career opportunities will happen due to your own personal network, so make sure your networking game is strong. Also, I recently attended a Women’s Leadership conference, and they reminded me that working on your own personal brand is extremely important.

Any closing thoughts for the ThinkLA community?

The ThinkLA community is amazing. If you aren’t actively involved, I definitely urge you to do so, as you’ll meet so many friends and business mentors who will help you grow in your career. 

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Myra Marayag is VP of Sales at DEFY Media and currently serves on the ThinkLA IDEA Council.

Tags:  #thinkMembers  defy  media  myra  sales  wom  Women 

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Ben Sarmiento, VP Sales at Eyeview and ThinkLA IDEA Council Member

Posted By Sara H. Smith, Thursday, July 26, 2018

How did you get started in advertising? What's been your career road map?

Fax machines and follow-through is how it all began.

Over 20 years ago, I was a recent UCLA grad with no experience and working knowledge in advertising. I stumbled upon our industry by accident, flooding the market with my résumé for entry level positions. After having been turned down by several agencies for zero experience, I had a great interview with the Sony Theatrical media planning team at McCann-Erickson. Within an hour after it ended, I went straight to Kinko’s, typed out my thank-you letters, and faxed it to every person I met. I got an offer that day and I accepted. Key life lesson learned: be hungry and never underestimate the follow-through.

Since my days at McCann, my career road map has been more like a Lego set: everything connects and builds. It’s very interesting to see over the years what’s been added and taken away, but understanding it is all part of the process.

What has been an important, perhaps the most important, lesson you’ve learned in your career thus far?

Stay even keel, because with every peak, there’s a valley.

What keeps you motivated? Do you have a personal motto?

Being a part of something bigger than me. Seeing how my contribution impacts the greater good. This is why I thrive in start-up environments and why I volunteer my time with ThinkLA.

What excites you most about this industry?

The ever-changing tech landscape. It’s fascinating to see how our industry continues to evolve as new technology gets developed.

 

 




Photos: Don Lupo

 

Where is advertising headed? What do the next five years look like?

Data-driven video creative and analytics will be the next big wave. Consumers want relevancy and brands want to tell their story in a more impactful way. In this mix will come better creative storytelling and the ability to assess its effectiveness.

What advice do you have for young ad professionals just beginning their careers?

The most important brand is you. It’s not the ones you work for or work on, because all of that is temporary. You should ask yourself: What can you do to make your brand unique? Successful? Long lasting? Then put it into action.

What’s been one of your favorite ThinkLA memories?

Winning ThinkLA Sales Person of the Year.

Any closing thoughts for the ThinkLA community?

It’s more a question: What can you do to give back to our ThinkLA community? ThinkLA has helped many of us find jobs, advance our careers, create long-lasting friendships, and even marriages. What can you do to help ThinkLA thrive well beyond our generation?

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Ben Sarmiento is Executive Director, Sales - Auto at Eyeview Digital and currently serves on the ThinkLA IDEA Council as Co-President.

Tags:  #thinkMembers #memberspotlight Advertising  Brand Marketer  Future of Advertising  LA Advertising  Members  ThinkLA  ThinkMembers 

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Pride Month Recap 🌈🦄

Posted By ThinkLA, Wednesday, July 18, 2018
Updated: Wednesday, July 18, 2018

ThinkLA's corporate members celebrated Pride Month with many different events and fundraisers benefiting the LGBTQ+ community. We're all in this together. 🌈🌈🌈

 

605, a TV data and analytics company, takes diversity, inclusion, and community service to heart year 'round. This past month, employees from coast to coast showed their pride by donating clothes to Ali Forney Center (New York) and LA LGBT Center (Los Angeles), organizations dedicated to lending a helping hand to LGBTQ+ individuals in need.

 

The Oath team marched together in the Pride Parade! For over 40 years, L.A. Pride has been a champion for equality, diversity, and inclusion in the L.A. community and beyond.



 

At POSSIBLE LA, it’s all about pride! Sarah Keene, Art Director at POSSIBLE created this beautiful representation of various LGBTQ+ influencers.


 

RPA raised $4,392.50 for The Family Village Services. This money will fund a program that serves some of the most vulnerable in society: homeless LGBTQ+ youth. This program has been a labor of love for the organization with no dedicated budget, so this money will have a huge impact for youth and teens in our community. In order to fundraise, RPA hosted various events and sales:

  • RPA @ LGBT+ Dodger night game
  • Drag Queen Bingo to raise money for Project Q (LGBTQ outreach program featuring weekly support groups at their homeless youth drop-in centers) and Queer Kickback (biannual events sponsored by The Village bringing together LGBTQ+ youth in a safe space)
  • Raising money for The Village Family Services throughout the entire month of June via T-Shirt Sales and donation-driven breakfast and bar carts in addition to Bingo and Art Gallery events.
  • Pride Art Show/Summer Concert Series Pride Happy Hour



 
At the core of Pride Week at TBWA LA is a fundraising effort that benefits the L.A. Youth Network, an organization that provides hope and homes for foster and homeless LGBTQ+ youth due to the rising statistic that 40% of homeless youth identify as LGBTQ+. The agency raised money with the following activities: 
  • Art Gallery: the agency curates an art gallery featuring pieces of work from an artist or photographer who either identifies with or is closely involved with the LGBTQA community. Prints are donated to the agency and auctioned off at the end of the week with all proceeds benefiting the non-profit organization.
  • Bake Sale: the agency found a plethora of passionate bakers across the campus who love to get creative with rainbow-colored treats for the campus bake sale. 
  • T-Shirt Design Competition: the winning design is decided by Chief Creative Officers on campus, made and sold to employees with all proceeds benefiting the non-profit organization. 
  • Agency talk and Musical Performance: a talk from Tre’vell Anderson, film reporter with The Los Angeles Times who covers the intersection of diversity and Hollywood with a focus on black and queer film; musical guest included Gordi, an Australian folktronica singer/songwriter who identifies with the LGBTQA community, and pop band MUNA played at the agency. 
  • Pride Parade and Celebration: the week’s celebration culminated at the Los Angeles Pride Parade where the campus came together to walk as a team. 

 Giant Spoon celebrated the LGBTQ+ community with a new digital video campaign and activation at San Francisco Pride for its client MassMutual. Similar to its social mosaic video, Pride attendees were able to take pictures in a GIF photo booth. With a message that rings, "Great things happen when we stand together,” the campaign invited the larger community to participate and stand together during Pride Month. 

 

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Would you like to see your company's Pride news or other community outreach programs on this blog? Email don@thinkla.org with your news!

Tags:  #ThinkDIG  DIG  Diversity  Diversity in Advertising  LGBTQ+  PRIDE 

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Global Wednesdays: July

Posted By Don Lupo, Wednesday, July 11, 2018
Updated: Wednesday, July 11, 2018
It's big (ad) world, but we aim to make it feel even smaller by highlighting inventive, global ads, monthly, that break the mold from the mundane. To capture that global spirit, we will feature inspiration from outside of the U.S.

 

Welcome to the Cannes Edition of Global Wednesdays! Sorry if I am a bit late with this entry, but I was enjoying some fine vodka and blinis with my Russian friends in Moscow. Yes, at the World Cup! I want to highlight a few winners that might not have gotten the valued Gran Prix, but still delivered big in creativity, surprise, and effectivity. All the entries below are from the Brand Experience and Activations categories. 

 

Category: Brand Experience/Activation
This French entry made people taste the future and what’s at stake regarding climate change.

 

Category: In-store Experience
Carrefour in Paris created a black market inside its supermarket. Who said Supermarket marketing has to be boring?

Category: Live Brand Experience/Activation
This one comes from Perú. A social experiment so honest it's shocking.

Category: Brand Experience
Dairy Queen in Panamá. This stunt is absolutely on brand.


ThinkLA couldn't be more grateful for Luis Camano, ThinkLA Board Member, award-winning creative, and an expert in the field of Brand Activation, for being our Global Warrior and bringing these to our attention. We hope that Global Wednesdays inspires our members as much as it does us.

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Aaron Walton, Founding Partner, Walton Isaacson

Posted By Emily Hope, Tuesday, July 10, 2018
Updated: Tuesday, July 10, 2018

How did you get started in advertising? What's been your career road map?

The truth is, my interest in advertising traces back to my childhood, watching Bewitched as a kid. I was fascinated with the way Darrin found creative solutions for the agency’s clients.

I wound up attending Babson College, which is known for a focus on entrepreneurialism. Roger Enrico, President of PepsiCola North America, was a Babson alum. I was involved in student government at Babson and Enrico saw me speak at a Board of Trustees meeting. That connection led to landing my first job in marketing. I started my career at Pepsi in research and brand management. I really wanted to work for the legendary ad man, Alan Potash. He was known as the godfather of Pepsi’s most iconic campaigns (Pepsi Challenge, Pepsi Now, Choice of A New Generation). I had successfully lobbied to be moved to his department when a special assignment came up. My transfer to advertising was put on hold, and instead, I was asked to manage the company’s music marketing efforts. I represented Pepsi on tour with Michael Jackson, Tina Turner, David Bowie, and the Miami Sound Machine.

My role evolved beyond music, expanding to include celebrities and all things pop-culture—basically tying the brand in the social zeitgeist. In the end, I never did wind up working directly for Alan in the advertising department.

Eventually, I decided I wanted to go out on my own, so I started Aaron Walton Entertainment (AWE). Pepsi was my first client. My focus was on using music, celebrity and pop-culture to amplify brand messages and connect with consumers experientially. Clients also included AT&T, Taco Bell, Frito-Lay, Pizza Hut, Budweiser and others. Omnicom acquired AWE as part of their DAS division. Following my tenure at DAS, I decided I wanted to start a new agency, one that expanded beyond celebrity and played a role throughout the strategic and creative development of 360 campaigns. Which brings me to Walton Isaacson.

What has been an important, perhaps the most important, lesson you’ve learned in your career thus far?

Culture matters. Leaning into culture, and specifically leveraging diversity of experience, drives innovation. But buckle up, because drawing from many perspectives is messy—but it can also be magic. Getting comfortable with being uncomfortable is key.

What keeps you motivated? Do you have a personal motto?

I embrace the philosophy of civil rights activist Bayard Rustin, who said, “We need in every community, a group of angelic troublemakers.” That applies to work, home – to virtually all aspects of life. And, what I love to see, what keeps me motivated, is my ability to work with young talent and shift their thinking from accepting the status quo to embracing respectful rebellion. Igniting sparks and setting minds on fire. When I can free a person up to think like an angelic troublemaker, then everything else falls into place – the work for clients soars, the personal and professional satisfaction of the team reaches new heights. I love identifying the person in the team who is ready to challenge themselves. My impact on them ultimately impacts others and we all grow.

What excites you most about this industry?

Telling stories that have not been told in ways that they have not been told. We are no longer an industry that does monologues, talking about ourselves to ourselves. We are in dialogue with people, we are collaborators, and the creative possibilities are infinite. Where is advertising is headed? What do the next five years look like? From a societal standpoint – whether brands accept it or not —cultural commitment will drive a brand’s success. That means awakening to the power of authenticity, being vulnerable, having values, prioritizing purpose. The more brands face the world the way they want the world to face them, the more successful they will be.

 

 




Photos: Don Lupo

 

What advice do you have for black advertising professionals who are beginning their careers?

You deserve a seat at the table and don’t let anyone or anything suggest otherwise. It may not be given to you, you may have to demand it, but you have earned it – not just because you’re Black, but because you’re great. And don’t be afraid to bring your cultural perspectives and, frankly, powers to the conversation. You understand the world in a way that many others don’t. You understand the good, the bad, and the ugly of human behavior. You have your finger on the pulse of the future. Don’t settle for the scraps and don’t feel obligated to teach others what it has taken you a lifetime to learn. The industry needs you and it must respect you.

I would also say this for LGBTQ, Latinos, Asians, Women across cultural segments – I would say it to any group for whom a career in this industry was not always a viable option and who still remain marginalized in many contexts.

Why did you decide to join the ThinkLA board?

I wanted to join ThinkLA because of the organization’s commitment to celebrating the creative power that fuels this town. L.A. has a deep bench of creatives across multiple agency models and industries, but they often go unrecognized or undervalued. L.A. is not always taken seriously and that impacts the way the industry here is viewed. But the creative talent in L.A. helps determine trends and communicates compelling stories through television, film, radio, digital content, advertising and events. There is amazing storytelling generated in L.A. and it’s essential that L.A. talent get recognized and honored for that. I am proud to be part of an organization like ThinkLA because of its mission to help amplify the work that comes out of this community – creativity lives in L.A.

Any closing thoughts?

Welcome to LA, King James!

 

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Aaron Walton is a Founding Partner of Walton Isaacson, a full-service advertising agency founded in 2006 along with Cory Isaacson and Earvin "Magic" Johnson. Aaron currently serves on ThinkLA's Board of Directors

Tags:  #ThinkMembers  Career Advice  Member Spotlight  Philosophy  Walton Isaacson 

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Sunny Behniwal, Senior Account Executive, Adelphic

Posted By Emily Hope, Tuesday, July 3, 2018
Updated: Thursday, July 5, 2018

How did you get started in advertising? What's been your career road map?

After earning a degree in Economics and Accounting from UCSB, I spent the first two years of my career in Accounting at Conversant. My career in Accounting was progressing well, but I felt I was underutilizing other skill sets I possessed. So I looked to make a change. Luckily, I was working for an AdTech company at the time and was able to move into and Account Manager role on the media team.

After a little over a year, I was promoted to Account Executive (AE). I spent a little over two years in an AE role with my prior company before joining Adelphic-Viant as a Senior Account Executive about a year ago.

What has been a surprising lesson you've learned so far in your career?

I’ve learned that emotional intelligence is one of the most important traits to possess and consistently work on. When I was younger, my thought process was very linear: Work Hard > Get Promoted > Make More Money > Success. However, there will be so many highs and lows during your career that learning how to treat people and react to situations during the lows becomes more important than your behavior during the highs in regard to your long-term success.

What keeps you motivated? Do you have a motto?

I’ve found the happiest people I have come across in my life are those who continue to strive for progress. So, my motivation every day is to make progress whether that be professionally, mentally, spiritually or physically.

Two of my favorite quotes which I often reference are:

  • "I do not believe in taking the right decision; I take a decision and make it right."
  • "You know the comfort zone is never static. It’s always in a state of expansion or retraction."

 




Photos: Don Lupo

 

What excites you most about this industry?

I love how the industry is constantly changing, forcing me to adapt, and continue learning. But more important than that, I love the diversity and inclusion of our industry. I have been able to interact and forge meaningful relationships with individuals from so many different walks of life.

Where is advertising heading? What do the next five years look like?

The industry is going to continue to consolidate with only truly differentiated companies remaining. With the consolidation, I feel the need for great customer service will be at an all-time high.

Transparency will continue to be a hot button, and I see advertisers moving more and more away from traditional digital KPIs while focusing more on meaningful measurement such as actual online/offline sales.

What advice do you have for those just starting in advertising?

I would advise anyone that is new to advertising to be as open-minded as possible and to try different roles/responsibilities until they find a truly great fit. Luckily for them, our industry has a plethora of job types within our industry ranging from Sales to Engineering to Creative to Analytics, etc. 

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Sunny Behniwal currently serves on ThinkLA's Emerging Leaders Council, and is a Senior Account Executive at Adelphic (a Viant, Inc. company). Prior to joining Adelphic, Sunny worked at Conversant

Tags:  #MemberSpotlight  #ThinkMembers  Career Advice  Member Spotlight  Members  Sales Career  Sales Executive  ThinkLA  ThinkMembers 

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Kristin Glushon, EVP Client Development, Branded Entertainment Network

Posted By Emily Hope, Wednesday, June 27, 2018

How did you get started in advertising? What's been your career road map?

Although I had a passion for communication, I don’t have a typical advertising career road map. Instead, I started in the research and technology sector, working for Thomson Reuters first as an editor before transitioning into Client Services and B2B Sales.

Interestingly, I think my background gave me a bit of a business consulting approach to the ad world, which I entered after earning my MBA at Pepperdine and taking a role at Interpublic Co. to lead the west coast expansion of one of their specialized media agencies, Orion. This agency experience allowed me to serve clients in every industry, globally and also afforded me the opportunity to support IPG’s Women’s Leadership Network, where I chaired their LA chapter and supported their national board. From there I joined Branded Entertainment Network (BEN) where I currently lead their global client development team, partnering with CEO’s and CMO’s to deliver custom brand integration campaigns into premium content across TV, streaming, film, and influencer programming.

What keeps you motivated? Do you have a personal motto?

I have a lot of respect for those with a strong work ethic, and following that approach keeps me motivated to never give up and to stay focused on delivering what I promise.

In today’s ad world, delivering results often requires us to wear many hats, and although being a mom of two little boys has schooled me in the art of prioritization, I’ve also learned to map out what I can confidently bring to the table and where I need to ask for help.

What excites you most about this industry?

It’s a really exciting time to be working within branded entertainment in particular because of the dramatic shifts we’ve seen in consumer behaviors and the value that integrations offers to reach a more engaged audience. Inside the content, brands have the opportunity to enhance, rather than disrupt, and reach consumers in an authentic and meaningful way. BEN is at the forefront of this evolving marketplace, so every day presents a new opportunity to introduce brands and creators to the power of integration.

 




Photos: Don Lupo

 

Where do you think advertising is headed?

In addition to the shifts in content consumption, I think we’ll continue to see growth in more sophisticated use of data and technology to make advertising more relevant to consumers and more successful for brands.

 What advice do you have for those just starting in advertising?

Regardless if you are just starting your career or sitting at the executive level, I think today’s marketplace requires us to be adaptable, informed and always learning.

I still believe face-to-face networking is the best way to get a head start and to grow your career. Take advantage of mentorship and also pay it forward by being a mentor – and seek out opportunities to learn from others who offer a unique perspective. Having these experiences will enrich your career journey and help support the growth of our industry to reach and engage with today’s diverse and inclusive audiences.

We are in the middle of a cultural shift with the #MeToo and #TimesUp movements. What has/does BEN do to support women and inclusion in the industry?

BEN’s values of teamwork, accountability, passion, and inclusion are a part of our DNA and reflect an entrepreneurial spirit that supports everyone having a voice and an opportunity to make an impact. Today’s cultural shifts further reinforce our commitment to diversity and inclusion, ensuring that our workforce is representative of the multicultural communities where we work and of the brands we represent.

I am also proud to be the executive sponsor of BEN Includes, which is our committee that provides access to programs, services and events to support a workplace and community outreach that is welcoming, equitable and empowering to achieve success for BEN and our clients.

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Kristin Glushon currently serves on ThinkLA's Diversity, Inclusion, and Gender (DIG) Committee, and is Executive Vice President of Client Development at Branded Entertainment Network (BEN). Prior to joining BEN, Kristin worked at Orion Worldwide.

 

Tags:  #MemberSpotlight  #ThinkMembers  Member Spotlight  Members  ThinkLA  ThinkMembers 

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Member Spotlight: Frank Scherma, President, RadicalMedia

Posted By Emily Hope, Wednesday, June 13, 2018

How did you get started in advertising? What's been your career road map?

I started off as an assistant producer at Chiat Day N.Y. when they first opened their doors. Soon after, I was producing for the agency. Three years went by, and I left to freelance (there weren’t that many freelance producers in the market at that time) and worked for Ammirati Puris on BMW. Three years after that, I moved to Los Angeles and began producing for production companies and their directors. Eighteen months later, I opened up the West Coast office of my partner’s production company. We built that company into what it is today: RadicalMedia, LLC.

And how has the industry changed since you’ve been involved?

When I started in advertising, television, print and radio were the main ways to reach the consumer. My parents were grateful to advertisers as they brought entertainment into our living room. Since then, we’ve had to adjust from strictly doing commercials, print, and radio. While those three still exist, we’ve all had to learn and embrace additional ways to reach the consumer. Branded content and digital storytelling, live events, memes, etc. We also work with brands who’ve begun to incorporate VR, AR, and experiential media into their storytelling as well, and I think we’ll start seeing more of that as time goes on. It’s still about the storytelling, just using different methods.

What’s an important lesson you’ve learned so far?

Be nice to everyone. Today’s assistant could be tomorrow’s creative director. Secondly, don’t be afraid of change. Embrace it and dive in head first.

What keeps you motivated? Do you have a personal motto?

My goal in life is to wake up everyday and still want to go to work. I’ve succeeded so far. I also try to live by Radical’s motto, which is "Never Established." Things are always changing, and it’s important to adapt to the times. If you want longevity, you have to be able to do it all: feature films, episodic scripted and unscripted television, advertising, experiential, public events, smartphone applications... the list goes on.

What excites you most about this industry?

The people, creativity, and the fact that it’s ever-changing. Everyday I learn something new.

 


Photos: Don Lupo

 

 Where is the entertainment industry headed? What do the next 5 years look like?

As I mentioned, it will always be about storytelling and finding an audience for those stories. Five years from now, streaming services will be even more prevalent than they are today. Network TV will still be there, albeit they will be looking for additional revenue streams from advertisers and cable/satellite companies.

What advice do you have for those just starting out in entertainment?

I have a few pieces of advice for those just starting out in the business.

One: Be the first one to show up and the last one to leave. It’s a bit cliché, but you have to make it known that you want to be there and you want to learn. Two: Ask lots and lots of questions, and don’t be afraid to not know the answer. The worst is pretending to know, when you really don’t. Third: Watch, listen, and get your hands dirty. Be open to trying new things and taking a different path. You never know where something can lead you. And lastly, step out of your comfort zone.

We are in the middle of a cultural shift with the #MeToo and #TimesUp movements. What has/does Radical do to support women and inclusion in the industry?

RadicalMedia not only has a diverse staff, but a diverse roster of directors. As I like to say, we have directors that happen to be female, not female directors. We want everyone to feel like they’re working in a safe environment, always. That’s not up for debate.

Why are you involved with ThinkLA?

I enjoy working with the varied and interesting people on the board. It combines media, creativity, public relations, etc., in one place, kind of how ad agencies used to operate. And not to be cliché, but it’s rewarding to give back to an industry that has treated me very well over the years.

At the end of the day, I love what I do, and I think that’s the most important thing of all. 

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Frank Sherma is a ThinkLA Board Member and President of RadicalMedia, a multi-disciplinary studio that creates some of the world’s most innovative content across all forms of media. RadicalMedia has been honored with an Academy Award®, Emmys®, a Golden Globe®, Grammys®, Webbys, NASA Awards, The Smithsonian Cooper-Hewitt National Design Award for Communication Design, two Palme d’Ors at the Cannes Lions International Advertising Festival, and just about every other accolade and trophy associated with the advertising, marketing, and programming businesses.

 

 

Tags:  #MemberSpotlight  #MeToo  #ThinkMembers  Entertainment  Entertainment Marketing  Member Spotlight  Members  ThinkLA  ThinkMembers 

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Global Wednesday: June

Posted By Emily Hope, Wednesday, June 13, 2018
It's big (ad) world, but we aim to make it feel even smaller by highlighting inventive, global ads, monthly, that break the mold from the mundane. To capture that global spirit, we will feature inspiration from outside of the U.S. and sometimes from brands that we've never even heard of!
 
ThinkLA couldn't be more grateful for Luis Camano, ThinkLA Board Member, award winning creative, and an expert in the field of Brand Activation, for being our Global Warrior and bringing these to our attention. We hope that Global Wednesdays inspires our members as much as it does us.

 

 

1. Absolut. Playing along its tagline "The vodka with nothing to hide” here’s an awkward, yet totally natural, employer’s introduction video. This is for real.

 

2. From Sweden, VW's contribution to safer roads. A very powerful reminder without the usual shocking images.

 

3. Boston Pizza has created the perfect Father’s day gift. My vote for year-long availability.

Tags:  Global Ads  Global Wednesday  Global Wednesdays  Luis Camano 

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Member Spotlight: Joe Camacho: Chief Marketing Officer, Sabio Mobile

Posted By Emily Hope, Wednesday, June 6, 2018

How did you get started in advertising? What's been your career road map?

While still in film school at SDSU, I was also working in television production at the NBC O&O in San Diego. Besides running a studio camera, chyron and other production duties, I also had to manually record and load television commercials for Master Control to play. I was able to watch the best commercials… and forced to watch all the rest, but always reminded of the revenue generated through advertising sales.

My time at the station allowed me to work my way through grad school and eventually transition from production into NBC sales and marketing. And as I experienced the transition of television operations and media sales to become more and more digitized, so too has been my digitized career path into mobile as Sabio Mobile’s CMO. I’ve been fortunate throughout my career to work with extremely talented creative and technical teams.

Today, I’m privileged to work with a team at Sabio Mobile that’s so impressive not just from their technical mobile expertise, but also in who they are as individuals. Watching the careers of my colleagues flourish is the ultimate privilege of my own.

What’s the most important lesson you’ve learned?

Patience and persistence pays off.

By pressing on through adversity with a smile on my face, believing better days are just around the corner, and that all things work together for good, is my definition of persistence. Patiently, I’ve watched this optimistic perseverance work things out in the end.

What keeps you motivated? Do you have a personal motto?

The possibilities motivate me. We live in the heart of the most amazing time to be alive, as witness to the possibilities. Watching the technical advances all around us and taking part in them at our company is highly motivating. It’s why I love Mondays.

My personal motto is to “Love your neighbor as yourself.” It is over this foundation that the law is laid.

What excites you most about this industry?

Two things: One is the collective talent of creative teams who have learned to master mobile’s unique sensory capabilities to create exciting new ads that you can feel and touch. And the other is the capacity, as an industry and as individuals, to do good.

 



Photos: Don Lupo

 

Where is advertising heading? What do the next five years look like?

As economies continue to grow, ad budgets will also grow but more and more of that growth will be invested in mobile. Not only because it’s where the eyes are but also because the return in data about their customers is crucial to their new marketing strategies. As our smartphones continue improving their function as remote controls for our lives through IoT and their accompanying apps, the volume and quality of data available to marketers will continue to increasingly expand, providing rich insights about their current and future customers.

What advice do you have for those just starting in advertising?

You’ve heard it before but I’ll say it again. Learn to code. But also, learn from the vendors. Knowing what key services and products are required for a successful campaign and what differentiates the best vendors from the rest is important.

Any closing thoughts for the ThinkLA community?

I talk about you all the time. I’m fortunate to attend and sponsor ad club events around the country and all of you keep coming up in conversations. You’re known for doing amazing work for your clients and our ThinkLA community. Thank you.

But please, if you are in the carpool lane and everyone else is going faster than you… you’re probably in my way.

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Joe Camacho is Chief Marketing Officer at Sabio Mobile. Prior to joining the advertising industry, Joe served as a Marine Air Traffic Control Radar Technician for the U.S. Marine Corp. from 1984-1990. Thank you for your service to our country, Corporal Joe Camacho!


Tags:  #ThinkMembers  Career Advice  Joe Camacho  Member Spotlight  Sabio Mobile 

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