Sage Miller is a recent graduate from LMU and took two classes at M-School during her senior year in college. She is currently the Community Marketing Manager at Wanderlust and uses her M-School learnings as a template for problem solving in her job.
For an LMU M-School class exercise, Miller had to say out loud the name of her dream company and then do a semester-long deep dive. The goal of the project was to learn the ins and outs of a company, tackling a different business problem week that the company is currently or potentially facing, as well as highlight and discuss successful business strategies.
Since some of the obvious companies were taken (Nike, Apple, etc.), on a whim, Miller said: "Wanderlust!" It resonated with her, and she realized it would be a dream company to work for.
Once she graduated and was looking for her first job, Miller used her M-School project as her cover letter and entry point into Wanderlust, which she says made her "weirdly too knowledgeable" about the company. It obviously impressed Wanderlust, as she was hired, and is now Wanderlust's Community Manager.
How did you originally hear about M-School? "At LMU, there's a natural buzz about M-School,: it's marketed really well all around campus."
What's surprised you about working full-time since you've graduated? "College really stimulated me in the sense of variety: being in different classes every day, going to the gym, dinner on campus with different groups, or even spending time at the beach. Now, having a daily routine where I'm expected to show up at the same place, it can be challenging. I crave variety so I find myself bouncing from the office to the cafe, then even working remotely just to switch it up! "
What do you love about marketing? "Being able to market and share something that I'm passionate about. I'm constantly digging to create the message that I feel is going to resonate with people, because it's a product that I believe in. It's a dream for me."
Any advice for students? "Take your class projects seriously and squeeze every drop of learning our of your classes. Also, don't be afraid to cold call companies and ask for informational interviews. Most seasoned professionals feel honored to share their knowledge and wisdom. And you never know where you might make an impression."
M-School was born from the need to transform the way our students learn about and are immersed in the new world of advertising and branding. In doing so, we answered the call to action from the advertising and branding community, specifically our close partner ThinkLA. Learn more about M-School.
It's big (ad) world, but we aim to make it feel even smaller by highlighting inventive, global ads, monthly, that are breaking the mold from the mundane. To capture that global spirit, we will feature inspiration from outside of the U.S. and sometimes from brands that we've never even heard of!
ThinkLA couldn't be more grateful for Luis Camano, ThinkLA Board Member and Head of Innovation and Brand Activation LC/BA, for being our Global Warrior and bringing these to our attention. We hope that Global Wednesdays will inspire our members as much as it does us.
1. A village in China is promoting local tourism with a QR code. Ho-hum. But before you judge (I did), take a look at this unique execution.
2. Cadillac Canada made a test drive to remember. An indulgent and luxurious offering that perfectly suited the brand.
3. How to change the world’s perception of dyslexia? Duh! It's with the first-ever dyslexic sperm bank. Don’t laugh: during the three days it was open, this stunt reached 77 million people.
Get to know Leisha Bereson, VP, Group Director at Canvas Worldwide and a member of ThinkLA's Young Professionals Council.
How did you get started in advertising? What's been your career road-map?
Honestly, I had no idea what I was in for; my degree was “Integrated Media Communications” in college – what does that even mean?! My dad knew a guy at an agency and he basically begged him to give me an ‘informational interview’. From there, I spammed every agency I could on LinkedIn so I could be one of those young fun kids in an industrial warehouse with an Apple laptop working in Excel. I spammed a million agencies until I got in and climbed my way up from there: paid search to display to integrated media to platforms and technology to programmatic. All ladder climbing.
What excites you most about this industry? EVERYTHING IS MEASURABLE, learnable; everything is going to change, and it can change as long as you understand the numbers, mechanics, inventory, targeting, and data. People who don’t get digital, people who think this is someone else's job, people who don’t care to ask how it works, people who don’t care to ask "Why?" in general – they’ll all fall to the wayside. We’re working in an industry that is rapidly changing because of people who ask why, people getting their hands dirty – these are the people who are going to change up this industry because it's all becoming so completely transparent. How good is transparency without understanding and the willingness to look?
Why are you involved with ThinkLA? ThinkLA is an opportunity for community: a place to share, ideate, change. How good is an idea if it sits alone? The best ideas are shaped through the lenses of many conversations; ThinkLA is an opportunity for us to do something new and interesting. I am involved because I can’t shut up about media, and I’m seeking those who want to banter on forever over beers about it, too.
What’s the best advice you’d give to someone interested in a career in advertising? Are there any written materials you suggest to read?Absorbeverything – from podcasts (How I Built This, AdExchanger), webinars (IAB, MRC, Forrester, Digiday, ANA), articles on blogs/websites (Ad Age, Recode, Marketingland, Harvard Business Review), honestly I get most of my info from who I follow on Twitter (Chief Martec, The Drum, Augustine Frou) all the info is out there – you just need to seek it out!
Posted By Emily Hope,
Thursday, September 28, 2017
By: Kendall Rouse, Account Executive, BBDO LA
The 11th annual ADCOLOR Conference and Awards were held in Hollywood, Sept. 16-19, 2017. Once just a dream for Tiffany R. Warren, Founder & President of ADCOLOR, the conference and awards reached a new level this year as it continues to bring together risers, changers, innovators, allies, and legends of very diverse backgrounds from multiple creative industries.
As a woman of color in the industry, the ADCOLOR conference was an extremely refreshing experience. I’m no stranger to the lack of diversity within agency walls, industry events and creative representation. ADCOLOR has been a change-agent in this conversation for years.
With a mission of rising up and reaching back, ADCOLOR champions diversity and inclusion in creative industries. Their goal is to create a community of diverse professionals who are here to support and celebrate one another. And with a theme this year of “Come Together”, the conference and awards did just that.
Here are some takeaways for us all to consider:
DIVERSITY is asking people to the party, but INCLUSION is inviting them to dance.
D&I initiatives typically end at “Diversity.” Companies look to reach quotas to appear to be a more diverse organization, not understanding you have to also engage diverse people in order to keep them.
Listen to them. Interact with them. Highlight them. And do it authentically. Diversity will never stick without inclusion.
Diversity is NOT generosity; it IS the very basis of decency.
ADCOLOR All-Star award recipient Jesse Williams summed this up best in his acceptance speech: “The use of the term ‘diversity’ is a distraction from decency. Diversity is marketed as labor-intensive ‘inclusion,’ as mandated corporate behavior, required action; an added burden, but for good, like a gift. But diversity is not generosity. Absent any self-reflection, diversity just becomes another sub-industry born of PR panic; a detour designed to distract from systematic exclusion. The truth is we don’t need anyone to hire a ‘diversity’ exec, assigned to hover toothlessly in the vicinity of decision makers. We need whole decision makers, who can do the entire job. We don’t need corporate culture going out of it’s way to begin including. It’s not about that. It’s about the ending of excluding.”
We, in this industry, are indeed storytellers; we move cultural narratives. Its not “just advertising.” It never was. We have a responsibility to be accountable to how we represent people. This industry tends to deny the obvious truth for the comfortable lie. We have to address it. We have to understand where our own privileges lie and then challenge them in order to move the needle forward in the way most organizations outwardly say they would like to.
So it’s time to do the work. This is about the bottom-line. Slow down and make whole decisions, at all levels; understand culture and where it is moving to make the most impactful work for our agencies and clients.
The definition of culture is changing; intersectionality is real.
The industry, already years behind in attempting to address some of the errors made, is now taking a dated approach to the topic. It’s not as “black and white” as it used to be. What culture is has changed. The interconnected nature of communities has expanded in a way that we must acknowledge in the work we do. The first step is educating ourselves on context and being deliberate in understanding people. Let’s stop being reactive to the latest cultural trend, but rather proactive to know it’s already coming.
Recognize the Future Talent.
As a 2017 ADCOLOR FUTURE, I was apart of an extremely talented, selected, pool of diverse young professionals who represented creative industries across the nation. We are the future leaders of this industry. We are the risers and cultural change agents. We are apart of the group that organizations must engage. All it takes is acknowledgement to harness a young professional’s potential. Find us, engage us and allow us to lead conversations.
You are invited.
These types of awards, conferences and events are not just for people of color, women, LGBTQ+ and the many other marginalized communities. While we are here to highlight the amazing work coming from these creative communities and the issues that impact them, we are not here to just preach to the choir. We need real allies to join us in this. We need to “Come Together”. So please show up with us.
We are here.
And on that note, by showing up, you we realize we are here. The narrative we hear is that “we don’t know where to find diverse talent.” Yet, there we were.
Organizations must invest to meet us where we are. Send your company representation to meet diverse professionals who are already in the industry. Focus some of your outreach efforts at colleges or high schools where our youth are to ensure the pipeline coming in is one the represents the world we actually live in. See us and participate with us; this work can’t be done alone.
We can all win.
When we talk about things that solely focus on other communities or on organizational approaches that need correcting, there is usually a push back to spend dollars on it. But we have always been able to find resources when we made a commitment to doing it; and we have been able to do it at scale. D&I is no different.
Authenticity in the D&I space will only come from investing in and engaging it. We must challenge ourselves to create the level equity that is missing for marginalized communities in our industry. This can be a level playing field if we put the work behind it.
We must to ensure the door behind us is open, stays open and only wide. We can “Come Together” and we can all win.
Posted By Web Admin,
Wednesday, September 27, 2017
Have you been to a festival this year? Do you have any money left? We work in advertising so no… and no. Ok…maybe 1. #millennials
If you went to a festival this year, did you lose anything? Your car keys? Your wristband? Your lunch in a port-o-let? Just dignity. Lots of dignity.
How many people in your agency or office play an instrument? Why aren’t they with you onstage? …They’re at the bar…
Who ripped the holes in your jeans, you or someone in China?Cardi B
Are you old enough to remember mosh pits? Can you tell me what a mosh was? This question is condescending…*Googles ‘who is mosh?’*
Whose Spotify playlist would you rather hear:
Kim Jong-un’s or Jared Kushner’s? Kim Jong-Un’s
Kid Rock or Kid Cudi? KIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIID Cudi, obviously.
Steve Bannon or Pennywise the Dancing Clown? Same playlist full of circus music.
It’s been 10 years. Is it okay that we are still leaving Britney alone? Yes – What we NEED to be talking about is the New Taylor killing the Old Taylor. Talk. About. Drama.
Are you old enough to remember mosh pits? Can you tell me what a mosh was? Yes, of course. I moshed HARD at Anthrax at the Troubador and almost lost my shoe, my hat AND my shirt in the pit at a Suicidal Tendencies show. See Anthrax "Caught in a Mosh" for details. – Vic, Drums
Trick question - Mosh pits are still a very relevant thing. It's a vulgar display of power (see what I did there), but with camaraderie and rules. If you you punch, kick or hurt anyone, you are just an ass. – Ciscos, Guitar
How is a client call like attending a music festival? (You know, crowd too big, people elbowing to get in front, happens over two weekends…) There are a lot of people who shouldn’t be there and something smells like feet. – Cat, Keys
Has a guitar ever gotten you laid? What is the best brand of guitar for getting one laid? Asking for a friend.
I tell myself so. It's not about the brand of guitar, it's all about your fingering technique (too much information?) – Ciscos, Guitar
I'll show you. It's over here...in my room. – Vic, Drums
Who ripped the holes in your jeans, you or someone in China? I did! That’s why its trendy AF. – Roland, Guitar
Do you have any reefer? Thanks. Uh, obviously. Is that even a real question? – Brandon Bethea, Bass
Tits, bits and pits. Discuss. The making of a great band name. We’re “Tits, Bits and Pits. Lookin’ good, smelling better. Goodnight!” – Chelsea, Vocals
Are you old enough to remember mosh pits? Can you tell me what a mosh was? Went to a free Staind concert circa 2001 in Atlanta. Got 50 rows from the front, couldn’t breathe. Then the mosh pits formed and squished us more. not fun.
What else could the letters EDM stand for? Ecstatic Drugs, Man
Why did you choose your festival song? Have you seen it performed live? Is it Haim? ‘Cause Haim is totally way better live, right? Corey Haim?
Do you have any reefer? Thanks. Just grass.
Amanda Chavez – Singer, Ruckus
Have you been to a festival this year? Do you have any money left?Coachella and FYF. All of my money goes to festivals and concerts, so I am always broke.
If you went to a festival this year, did you lose anything? Your car keys? Your wristband? Your lunch in a port-o-let?My damn mind.
Shane Brouse – Bassist, Ruckus
Are you old enough to remember mosh pits? Can you tell me what a mosh was? I am too old to remember mosh pits but my millennial friends say that there was one at the Melvins show we were at last month. The Melvins are older than me. Hopefully they aren’t counting on me to remember that they have mosh pits.
Have you ever had to choose between two favorite bands who were on at the same time? What was were your criteria? Do you use that same criteria in your agency life? I chose the one playing closest to the toilets. Yes, that’s universally applicable.
Tits, bits and pits. Discuss. Is the 2017 version of “Ass, grass, or cash”? Either way…No one rides for free!
Has a guitar ever gotten you laid? What is the best brand of guitar for getting one laid? Asking for a friend. No, but a guitarist has (I’m a bassist so I need all the help I can get).
Have you been to a festival this year? Do you have any money left? Yes. No - haven’t had anything to eat, other than Lunchables, the last 6 weeks.
If you went to a festival this year, did you lose anything? Your car keys? Your wristband? Your lunch in a port-o-let? Lost my car keys and wristband while losing my virginity in a port-o-toilet.
How many people in your agency or office play an instrument? Why aren’t they with you onstage? No comment.
How is a client call like attending a music festival? (You know, crowd too big, people elbowing to get in front, happens over two weekends…) Lots of noise with very little substance until the end of the call.
Are you old enough to remember mosh pits? Can you tell me what a mosh was? Yes. Straight throwin’ bows on fools.
Have you ever had to choose between two favorite bands who were on at the same time? What was were your criteria? Do you use that same criteria in your agency life? Follow your stomach. Everyday, when I go to lunch and have to choose between the old person group and the young person group.
What else could the letters EDM stand for? Especially Despicable Mother-In-Law
Why did you choose your festival song? Have you seen it performed live? Is it Haim? ‘Cause Haim is totally way better live, right? We saw none of our songs.
Do you have any reefer? Thanks. We always position ourselves on the left hand side.
If you could be any animal, would it be the muppet drummer? No, I’d be a Rhino.
Follow up, of the members of the muppet band, who us your favorite? It’s Janice, right? Because if it’s not Janice you’re wrong. Muppets are for kids. Just like Trix.
Tits, bits and pits. Discuss. A pretty standard day in the life for James Aardahl.
Who ripped the holes in your jeans, you or someone in China? My gluten free, vegan free, denim guy on Abbot Kinney who also handcrafts his own soap.
Has a guitar ever gotten you laid? What is the best brand of guitar for getting one laid? Asking for a friend. Ibanez- it attracts the raunchiest of music lovers.
Have you been to a festival this year? Do you have any money left? Music festivals are too much for me to be honest.
Are you old enough to remember mosh pits? Can you tell me what a mosh was? I’ve paid my dues to the mosh gods. Broke my nose in one – 2010. The good ol’ days.
Have you ever had to choose between two favorite bands who were on at the same time? What was were your criteria? Do you use that same criteria in your agency life? I always go with my first instinct.
If you could be any animal, would it be the muppet drummer? No, definitely a bear with chainsaw arms.
Has a guitar ever gotten you laid? What is the best brand of guitar for getting one laid? Asking for a friend. I have never had much monetary success in the music industry, but playing in a band DEFINITELY gets you laid.
Whose Spotify playlist would you rather hear: Kid Rock or Kid Cudi? Kid Rock – American Badass