Every year, we remind Madison Ave. that the West Coast means business when it comes to Super Bowl advertising spends. Below is our annual list of #BigGame spots, promotions and insights that came from our corporate members. Enjoy!
Alphonso tracked the performance of all Super Bowl LII ads in real time, with their Alphonso Ad Insights Center. Attribution reports for Super Bowl ads, using CPG sales data, credit card data, location data and tune-in data will be posted within three weeks.
Kantar Media’s preliminary estimate of in-game ad expenditures for Super Bowl LII, subject to revision, is $414 million. This would be the second largest amount in history besides last year’s game, which was the first to run into overtime.
Super Bowl LII was the backdrop for a quiet 5G proving ground, as Verizon (VZ) tested an in-stadium pre-commercial 5G network connection to demonstrate how massive speed and bandwidth can bring live video and virtual reality experiences to new levels.
Jumpstart Automotive released its annual Super Bowl report, which reveals the auto brands that drove the greatest traffic increases across its portfolio of publishers. Super Bowl LII, which registered 103.4 million viewers, saw advertising from several car brands during pre-game, the halftime show, and the game itself, including Toyota, Kia, Hyundai, Lexus, Ram, Jeep, and Mercedes-Benz.
View the report: https://globenewswire.com/news-release/2018/02/06/1333882/0/en/Kia-Lexus-and-Jeep-See-Highest-Traffic-Lifts-During-Super-Bowl-LII.html
Ever since I was a kid, I've always believed in a voice that's been with us long before we were born. It's a voice that gives us permission to believe that we are bigger than any challenge. Call it what you will: God, source, energy or gut - point is, this voice, whether we know it or not, is who we really are. It's our authentic self beyond all of life's conditioning. It took me a while to make sense of the voice, but as I look back and connect the dots, I can see what happened when I listened to the voice and when I didn't. In doing so, it helped me realize my own infinite power. It has helped me achieve some pretty amazing things, from starting my own company to launching a non-profit, to inspiring my two daughters to fearlessly take on their own challenges. It all centers around a very simple philosophy called Brave.
Brave is not about charging blindly into the fray or jumping out of an airplane. It's about having the courage to be who you are and living that truth in business and life. When you embrace your truth, you realize your purpose.
My purpose is to help as many people and brands awaken their authentic voice and in doing so realize what they've known all along: that we are all Brave and are capable of overcoming any obstacle and achieving greatness. When we realize this, our inner and outer growth become one in the same.