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Global Wednesday: June

Posted By Emily Hope, Wednesday, June 13, 2018
It's big (ad) world, but we aim to make it feel even smaller by highlighting inventive, global ads, monthly, that break the mold from the mundane. To capture that global spirit, we will feature inspiration from outside of the U.S. and sometimes from brands that we've never even heard of!
 
ThinkLA couldn't be more grateful for Luis Camano, ThinkLA Board Member, award winning creative, and an expert in the field of Brand Activation, for being our Global Warrior and bringing these to our attention. We hope that Global Wednesdays inspires our members as much as it does us.

 

 

1. Absolut. Playing along its tagline "The vodka with nothing to hide” here’s an awkward, yet totally natural, employer’s introduction video. This is for real.

 

2. From Sweden, VW's contribution to safer roads. A very powerful reminder without the usual shocking images.

 

3. Boston Pizza has created the perfect Father’s day gift. My vote for year-long availability.

Tags:  Global Ads  Global Wednesday  Global Wednesdays  Luis Camano 

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Member Spotlight: Luis Camano, Founder and Chief Creative at Key Activations

Posted By Emily Hope, Wednesday, May 2, 2018

How did you get started in advertising? What's been your career road map?

Long road map. After graduating with a BA in Architecture, and realizing I was not the architect type, I started as an art director at BBDO/ Buenos Aires. After a few years, I headed north to BBDO/NY, where I just concentrated on creating THE WORK, THE WORK, THE WORK.

Next stop: Boston. Too cold for me, but became a Red Sox for life.

After four years, Los Angeles was my next move. Alcone and Grupo Gallegos were my homes for the last two decades, until I decided to call my own shots.

Today I work in Los Angeles and Buenos Aires, mainly creating brand activation/content campaigns, both for clients and agencies.

Do you have a personal motto?

The brief you are working on today is always the most important one. Never wait for the dream assignment. Only you can make it a dream assignment.

What’s the most important lesson you’ve learned?

Always have an opinion, a point of view. Voice it.

What excites you most about this industry?

The ever-changing nature of it. It keeps you young, fresh, agile. Always looking forward.

Where is advertising heading? What do the next five years look like?

I recently read that by 2022, 80% of the advertising process will be automated, “a threshold that will never be surpassed”. We should then, heavily concentrate on the remaining 20%, by continuing to build brand value, storytelling and experiences. All things that, in order to be created, will always need a human being to achieve it.

What advice do you have for those just starting in advertising?

Love it 100% or find something else to do. There’s no cruising in this industry.

What should our industry be talking about in 2018?

There are many topics in our industry that are currently being addressed: pay inequality, harassment in the workplace, diversity, inclusion are fundamental topics we all need to collaborate to resolve them.

But from where I stand, I want to put all my effort into bringing back one-on-one mentorship to the ad agencies. What happened to it? The frenetic pace of our industry doesn’t allow it anymore. But on the other hand we have the time to answer 300 daily mails. Or spend endless hours in unnecessary meetings. We need to invest our time wisely, efficiently. And mentoring someone is the best investment our industry can make.

 


Photos: Don Lupo

 

You are one of the most creative people we know. How do you get into a creative state if you’re feeling less-than-creative? 

The worst thing you can do is to stay put and try to hammer the ideas out of your head. It's a total waste of time and energy. I’d go for a walk, listen to a podcast, or share the brief and my initial thoughts with a friend (who doesn’t work in advertising).

Look for different perspectives outside our “world”. You might find a very practical solution or discover a new insight.

Any closing thoughts?

I love millennials. I love their philosophy about life. The pursuit to find balance between their personal life and work. They do have more than a point. And we can all learn a thing or two from them.

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Luis Camano is a ThinkLA board member and mentor, award winning creative, and an expert in the field of brand activation. Luis puts international advertising on our radar by providing our monthly Global Wednesday content. 

Tags:  #MemberSpotlight  #ThinkMembers  Chief Creative Officer  Creative  Global Ads  Global Wednesday  Member Spotlight  Mentor 

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Global Wednesday: March

Posted By Emily Hope, Tuesday, March 6, 2018
Updated: Tuesday, March 13, 2018
It's big (ad) world, but we aim to make it feel even smaller by highlighting inventive, global ads, monthly, that break the mold from the mundane. To capture that global spirit, we will feature inspiration from outside of the U.S. and sometimes from brands that we've never even heard of!
 
ThinkLA couldn't be more grateful for Luis Camano, ThinkLA Board Member, award winning creative, and an expert in the field of Brand Activation, for being our Global Warrior and bringing these to our attention. We hope that Global Wednesdays inspires our members as much as it does us.

 

1. How do you translate KFC’s "Finger licking good” in Hong Kong? You don’t, you just show it… in a kinda weird way.

KFC Finger Lickin' Good Edible Nail Polish Case study from John Koay on Vimeo.

 

2. The Louvre has just opened a branch in Abu Dhabi. Worth seeing it. Also worth seeing is the way they promoted it to the public, utilizing “old” media vehicles like radio and billboards. Here’s the "Highway Gallery."

 

3. We know the French are experts when the topic of love comes up. For Valentine’s Day, this chain of French supermarkets confirmed it.

 

4. And finally, a teaser for all Westworld fans. An immersive experience about an immersive experience. To promote season 2, HBO will let fans travel to Sweetwater and explore the space in greater depth. At SXSW this month.

Tags:  Global Ads  Global Wednesday  International Advertising  Luis Camano 

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Global Wednesday: February

Posted By Emily Hope, Thursday, February 8, 2018
It's big (ad) world, but we aim to make it feel even smaller by highlighting inventive, global ads, monthly, that are breaking the mold from the mundane. To capture that global spirit, we will feature inspiration from outside of the U.S. and sometimes from brands that we've never even heard of!
 
These international ads are brought to you by Luis Camano, an award winning creative and an expert in the field of Brand Activation. 

 

1. Toblerone/China, found a fun and very inventive way to sell more chocolate. A lot more chocolate.

Enjoy this playful video, minus the hideous background track. 

2. I don’t know about you, but I’ve always wanted to blow up my cable bill. Well, now thanks to the folks at Claro Cable/Colombia, you can! 

 

3. Finally, the Quebec Magic Festival delivered a few surprises on the streets of Quebec. Here are a couple of them: 

 

 

 

Tags:  Global Ads  Global Wednesday  International Advertising  Luis Camano 

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Global Wednesday: January

Posted By Emily Hope, Wednesday, January 3, 2018
It's big (ad) world, but we aim to make it feel even smaller by highlighting inventive, global ads, monthly, that are breaking the mold from the mundane. To capture that global spirit, we will feature inspiration from outside of the U.S. and sometimes from brands that we've never even heard of!
 
ThinkLA couldn't be more grateful for Luis Camano, ThinkLA Board Member and Head of Innovation and Brand Activation LC/BA, for being our Global Warrior and bringing these to our attention. We hope that Global Wednesdays will inspire our members as much as it does us.


1. Here’s how a Peruvian company turned the much maligned fruitcake (or those who bake them) into a Holiday-stress reducer.


 

2. From Germany, a color became a portal and a vehicle for incredible entertainment.


 
 
3. In India, candy solved a problem for both customers and retailers, becoming an accepted type of currency.

 

Tags:  advertising  Global Ads  Global Wednesday  international advertising  international brands  Luis Camano 

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Global Wednesdays with Luis Camano

Posted By Emily Hope, Wednesday, September 20, 2017


It's big (ad) world, but we aim to make it feel even smaller by highlighting inventive, global ads, monthly, that are breaking the mold from the mundane. To capture that global spirit, we will feature inspiration from outside of the U.S., and sometimes from brands that we've never even heard of!
 
ThinkLA couldn't be more grateful for Luis Camano, ThinkLA Board Member, and Head of Innovation and Brand Activation LC/BA, for being our Global Warrior, and bringing these to our attention! We hope that Global Wednesdays will inspire our members as much as it does us!
 
1. PR stunt, from Tesco in China. This supermarket chain has been at the forefront of innovation and 'retail-tainment' for some years now.
This is a perfect example of a company totally committed for the benefit of its customers. A difficult subject to address, with a disarming execution.
 
2. Sampling at its best. Yes, a really good sampling idea that doesn’t rely on those annoying brand ambassadors.
Asics Brazil is helping runners find their perfect shoe. How? Step on our ad, please!
 
3. Changing behavior. 
How many times we've heard the phrase “think differently”? Easy to say, difficult to obtain.
In a very unglamorous category, this Swedish chain of hardware stores did it. Magnificently.

 

Tags:  Commericals  Global Ads  Global Wednesday  Luis Camano  ThinkLA Board 

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