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Global Wednesday: March

Posted By Emily Hope, Tuesday, March 6, 2018
Updated: Tuesday, March 13, 2018
It's big (ad) world, but we aim to make it feel even smaller by highlighting inventive, global ads, monthly, that break the mold from the mundane. To capture that global spirit, we will feature inspiration from outside of the U.S. and sometimes from brands that we've never even heard of!
 
ThinkLA couldn't be more grateful for Luis Camano, ThinkLA Board Member, award winning creative, and an expert in the field of Brand Activation, for being our Global Warrior and bringing these to our attention. We hope that Global Wednesdays inspires our members as much as it does us.

 

1. How do you translate KFC’s "Finger licking good” in Hong Kong? You don’t, you just show it… in a kinda weird way.

KFC Finger Lickin' Good Edible Nail Polish Case study from John Koay on Vimeo.

 

2. The Louvre has just opened a branch in Abu Dhabi. Worth seeing it. Also worth seeing is the way they promoted it to the public, utilizing “old” media vehicles like radio and billboards. Here’s the "Highway Gallery."

 

3. We know the French are experts when the topic of love comes up. For Valentine’s Day, this chain of French supermarkets confirmed it.

 

4. And finally, a teaser for all Westworld fans. An immersive experience about an immersive experience. To promote season 2, HBO will let fans travel to Sweetwater and explore the space in greater depth. At SXSW this month.

Tags:  Global Ads  Global Wednesday  International Advertising  Luis Camano 

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Global Wednesday: February

Posted By Emily Hope, Thursday, February 8, 2018
It's big (ad) world, but we aim to make it feel even smaller by highlighting inventive, global ads, monthly, that are breaking the mold from the mundane. To capture that global spirit, we will feature inspiration from outside of the U.S. and sometimes from brands that we've never even heard of!
 
These international ads are brought to you by Luis Camano, an award winning creative and an expert in the field of Brand Activation. 

 

1. Toblerone/China, found a fun and very inventive way to sell more chocolate. A lot more chocolate.

Enjoy this playful video, minus the hideous background track. 

2. I don’t know about you, but I’ve always wanted to blow up my cable bill. Well, now thanks to the folks at Claro Cable/Colombia, you can! 

 

3. Finally, the Quebec Magic Festival delivered a few surprises on the streets of Quebec. Here are a couple of them: 

 

 

 

Tags:  Global Ads  Global Wednesday  International Advertising  Luis Camano 

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Global Wednesday: January

Posted By Emily Hope, Wednesday, January 3, 2018
It's big (ad) world, but we aim to make it feel even smaller by highlighting inventive, global ads, monthly, that are breaking the mold from the mundane. To capture that global spirit, we will feature inspiration from outside of the U.S. and sometimes from brands that we've never even heard of!
 
ThinkLA couldn't be more grateful for Luis Camano, ThinkLA Board Member and Head of Innovation and Brand Activation LC/BA, for being our Global Warrior and bringing these to our attention. We hope that Global Wednesdays will inspire our members as much as it does us.


1. Here’s how a Peruvian company turned the much maligned fruitcake (or those who bake them) into a Holiday-stress reducer.


 

2. From Germany, a color became a portal and a vehicle for incredible entertainment.


 
 
3. In India, candy solved a problem for both customers and retailers, becoming an accepted type of currency.

 

Tags:  advertising  Global Ads  Global Wednesday  international advertising  international brands  Luis Camano 

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Global Wednesdays with Luis Camano

Posted By Emily Hope, Wednesday, December 6, 2017
It's big (ad) world, but we aim to make it feel even smaller by highlighting inventive, global ads, monthly, that are breaking the mold from the mundane. To capture that global spirit, we will feature inspiration from outside of the U.S. and sometimes from brands that we've never even heard of!
 
ThinkLA couldn't be more grateful for Luis Camano, ThinkLA Board Member and Head of Innovation and Brand Activation LC/BA, for being our Global Warrior and bringing these to our attention. We hope that Global Wednesdays will inspire our members as much as it does us.

 

1. Muji, the Japanese company that sells “no-brand quality goods”, has created an eye-popping installation for the Holidays (made entirely with pens, of course). 

 

2. Beer plugs from Denmark. Enough said.

Beer Plugs | Tuborg from CP+B Copenhagen on Vimeo.

 

3. Here’s how to make a promotion exciting and participatory. Plus generating a ton of content from consumers. 

Opel - Betaal met views | Compilatie inzendingen from J. Walter Thompson Amsterdam on Vimeo.

 

 

Tags:  Advertising  Global Ads  Global Wednesdays  International Advertising  International Marketing  Luis Camano 

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