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Lisa Tanner, SVP, Group Account Director, RPA

Posted By ThinkLA, Wednesday, August 29, 2018
Updated: Wednesday, September 5, 2018

How did you get started in advertising? What's been your career road map?

I actually lucked into the business! I didn’t really know much about advertising or the different departments, and I had a friend of a friend who worked at GSD&M in Austin TX, which is where I moved after I graduated college in Boulder, CO. I accepted an unpaid internship in account management at the agency, and a few weeks in someone unexpectedly quit and they needed someone right away. No better description of “being in the right place at the right time”! From there, I have worked in both account management and new business and both suit my personality. I’ve worked for mostly big agencies in my career on brands like Land Rover, AT&T, GM, DIRECTV, US Olympic Committee, YMCA, Marriott, and AmEx, to name a few. I currently run the Farmers Insurance account, so I certainly can say I lucked into the right department… and career!

What has been an important, perhaps the most important, lesson you’ve learned in your career so far?

Don’t compare yourself to others.
That’s probably what I think about most now that I am more senior in my career. It was a hard and long lesson to learn, and I try to teach that to people around me often. We are all on our own career path, and sometimes things don’t happen the same way for everyone; and that’s okay. Trusting you are on your own, right path allows you to learn so much more about yourself, your workstyle, the industry, your clients.

What keeps you motivated? Do you have a personal motto?

What keeps me motivated is continuing to be challenged on a daily basis: challenged by my peers, by growing my awesome team, by constantly being hungry to learn more about advertising, what makes great creative work, consumer behavior, media consumption, etc. When I ever stop being challenged or rewarded at the end of each day is when I need to start looking for a new job. I’ve been doing it a while and that hasn’t happened too many times! It’s also not too bad to win a few awards and have your ad campaign become part of pop culture.

What excites you most about this industry?

Where to begin? It’s exciting to see how the agency model has shifted since I started my career and learn how best I can adapt to it and still be current. It’s exciting to see ideas that don’t cost a lot or have to air during the Super Bowl to get traction and acclaim, like Fearless Girl. It’s exciting that the discussion about woman executive leaders is finally happening and that I am in a position to participate and hopefully make a difference. It’s exciting to see what impact advertising really can and does have on our client’s business in real time based on analytics and technology. It’s an exciting time for this . industry, and I am happy to be along for the ride.

 

 




Photos: Don Lupo Photography

 

Where is advertising heading? What do the next five years look like?

It’s a complex question and one I think we will all be surprised to watch. TV is not going away, Super Bowl TV ads won’t be the end-all be-all, and we will continue to be geo-targeted for all the habits we exhibit online or things we say to one another. Clients will look to their agencies more as partners and less as vendors, and the full-service agency models will have to turn a corner to be more nimble and cost-effective as content continues to be king. Having everything in one office seems to be the way things are leaning again, which makes such a big difference to get great work and efficiencies all in one place.

What advice do you have for female ad professionals who are beginning their careers?

Have a voice early in your career and establish yourself as a leader and someone who deserves a seat at the table. Know what you are worth and ask for it. Don’t be afraid to speak up.

What’s been one of your favorite ThinkLA memories?

The first year I started with ThinkLA, I taught an Account Management 101 class and it was so rewarding to feel like I was making a difference to someone starting out in their career. The feedback I got was so positive, it only confirmed that mentoring and helping people around me grow, learn, and move up is one of the best things about my job. But I’m not gonna lie: the Award Show Gala after-parties never disappoint!

Any closing thoughts for the ThinkLA community?

For L.A. to continue the momentum we have as a creative hub of the world, we need to keep taking it to the next level and pushing the envelope. There is so much talent and energy in the community right now; I want to make sure people participate and have a voice in keeping us at the top of the game.

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Lisa Tanner is SVP, Group Account Director at RPA and serves on the ThinkLA IDEA Council.

Tags:  #thinkmembers  Ad Club  Advanced TV  Idea  LA advertising  samsung ads  think members  thinkla idea council 

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Kyle Carpenter, Senior Sales Executive at Samsung Ads

Posted By Don Lupo, Wednesday, August 22, 2018
Updated: Wednesday, August 22, 2018

How did you get started in advertising? What's been your career road map?

It’s almost as if I was drawn to digital advertising before I ever knew that it was a possible career path. When I was in high school, I had the opportunity to spend a week shadowing Colin Drummond at AKQA in San Francisco. It was my first exposure to agency life, and while I wasn’t thinking about the future at the time, it planted a seed that grew years later.

Flash forward eight years, I’m working at NBCUniversal, in a job without growth, and looking to find a career path. A friend (Travis Volk) invited me to a couple of ThinkLA events, and I was hooked. While I didn’t know what anyone did, I knew these were the people I wanted to work with. It was “SnowJam” that sealed the deal. I can’t think of a better way to recruit young/eager minds than a weekend trip to Mammoth that passes as “work”.

I was fortunate enough to fall in with a group of people who were willing to mentor me through the process and help me find my first job in digital ad sales. A year later, I had a sales role at a mobile start-up and was on my way to Mammoth for “SnowJam” (#lifegoals). Since joining the industry, I’ve grown alongside the shifting consumer behavior. I was selling mobile (ChaCha) before the application won the war against mobile web. Then I joined a leading network (Conversant) to learn the power of audience buy and pivot tables. There are few things more calming then a good pivot table.

With the rise of programmatic and the increasing demand for video, I made my way to a video DSP (BrightRoll) to learn how to apply data to the ever-elusive branding goals. A little industry reshuffle (BrightRoll gets acquired by Yahoo… Yahoo gets acquired by Verizon), and I knew it was time to follow the consumer once again. Now focusing on Advanced TV at Samsung, the same things that initially drew me to digital advertising stand true.

What has been an important, perhaps the most important, lesson you’ve learned in your career so far?

The most important lessons I’ve learned in my career are to never to stop learning and that everything is easier with friends. I wouldn’t have made it this far without mentors to guide me along the way. I’ve been fortunate to have some fantastic managers that showed me tangible and intangible skills about advertising, people, and life. I guess I would call it networking now, but early in my career I was just making friends. The positive relationships I’ve built along the way make the hard days bearable, the struggle manageable and reminds me that failure is human. I’ve learned the importance of cultivating positive relationships at every opportunity and in many cases, the ability to work with others is more important than the work we do.


What keeps you motivated? Do you have a personal motto?

I believe that energy comes from energy and the energy you put in comes back with interest. If I can convince myself to wake up early and jump into the freezing ocean to surf, everything else seems more relaxed in comparison. While I have to put in a tremendous amount of energy to get myself going, the energy comes back in spades. I find that to be true in all areas of life, whether it’s a hobby, task, challenge, or relationship.

 

What excites you most about this industry?

Finding the connection between technology and emotion is what excites me the most about our industry. It tickles both sides of my brain in fun ways. I get to understand how to use technology to facilitate a conversation between a brand and its customers. No matter how deep the ad tech rabbit hole goes, the human element is at its core. We can leverage predictive algorithms and attention-grabbing placement, but decisions will always be the customers. 

I imagine crawling into the customers' mind to experience a campaign through their eyes to see how it feels: is there enough context to grasp its message, is it annoying, or helpful? I try to take a step back to see the whole picture from brands objective to the emotional state of a consumer and then connect the two. Maybe it’s all part of being a middle child that wants help translate one sibling’s intentions in a way the other can understand.  

 

 




Photos: Don Lupo Photography

 

Where is advertising heading? What do the next five years look like?

 Advertising is a facilitated dialog between a brand and their customers. I believe the tools we use to mediate the conversations will allow for more productive interactions with less. Through personalization, we can convey more. I think commercials will be shorter and consumers will see fewer of them. With less clutter and more impactful ads, we can reduce the frequency while maintaining recall. Instead of a lecture where an ad campaign hammers a message home through frequency, it will be a conversation. Consumers will drive the interaction as much as the brand, and the campaign will adjust as needed. While I believe this is the direction we're heading in, there are some technical and business hurdles we need to overcome.

Going through some old boxes recently, I found a notebook from a Mass Communications course I took during my senior year in college. On the third page, with little context, I wrote: “Someday TV and the internet will be the same thing.” While I wrote that line over 10 years ago, I think it will finally happen within the next five. The statement is simple, but the ramifications are far from it, and it will be fun to see how disruptions change the rules.

What advice do you have for young ad professionals who are beginning their careers?

Surround yourself with people who motivate you and cultivate friendships. You will grow together and share the things you learn along the way. It makes ThinkLA events a heck of a lot more fun, and you never know who you will be working for in the future. Maintain enough humility to ask questions and enough confidence to fail. 

What’s been one of your favorite ThinkLA memories?

Hands down, the first Advanced TV Breakfast is my most meaningful ThinkLA memory. Taking the event from idea to reality was downright scary, and the day of the breakfast was emotional. From the speaker to the guests, seeing everyone come together to debate and learn as a community reminded me why I love this industry.

Any closing thoughts for the ThinkLA community?

I firmly believe that rising tides lift all ships. When we celebrate each other’s success and push for innovation, we raise the community as a whole. I challenge each of you to put energy into the betterment of our little harbor; you might be surprised by what you get back.

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Kyle Carpenter is Senior Sales Executive at Samsung Ads and a member of the ThinkLA IDEA Council.


Tags:  #ThinkMembers  Ad Club  Advanced TV  Idea  LA advertising  samsung ads  thinkla idea council 

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Ben Sarmiento, VP Sales at Eyeview and ThinkLA IDEA Council Member

Posted By Sara H. Smith, Thursday, July 26, 2018

How did you get started in advertising? What's been your career road map?

Fax machines and follow-through is how it all began.

Over 20 years ago, I was a recent UCLA grad with no experience and working knowledge in advertising. I stumbled upon our industry by accident, flooding the market with my résumé for entry level positions. After having been turned down by several agencies for zero experience, I had a great interview with the Sony Theatrical media planning team at McCann-Erickson. Within an hour after it ended, I went straight to Kinko’s, typed out my thank-you letters, and faxed it to every person I met. I got an offer that day and I accepted. Key life lesson learned: be hungry and never underestimate the follow-through.

Since my days at McCann, my career road map has been more like a Lego set: everything connects and builds. It’s very interesting to see over the years what’s been added and taken away, but understanding it is all part of the process.

What has been an important, perhaps the most important, lesson you’ve learned in your career thus far?

Stay even keel, because with every peak, there’s a valley.

What keeps you motivated? Do you have a personal motto?

Being a part of something bigger than me. Seeing how my contribution impacts the greater good. This is why I thrive in start-up environments and why I volunteer my time with ThinkLA.

What excites you most about this industry?

The ever-changing tech landscape. It’s fascinating to see how our industry continues to evolve as new technology gets developed.

 

 




Photos: Don Lupo

 

Where is advertising headed? What do the next five years look like?

Data-driven video creative and analytics will be the next big wave. Consumers want relevancy and brands want to tell their story in a more impactful way. In this mix will come better creative storytelling and the ability to assess its effectiveness.

What advice do you have for young ad professionals just beginning their careers?

The most important brand is you. It’s not the ones you work for or work on, because all of that is temporary. You should ask yourself: What can you do to make your brand unique? Successful? Long lasting? Then put it into action.

What’s been one of your favorite ThinkLA memories?

Winning ThinkLA Sales Person of the Year.

Any closing thoughts for the ThinkLA community?

It’s more a question: What can you do to give back to our ThinkLA community? ThinkLA has helped many of us find jobs, advance our careers, create long-lasting friendships, and even marriages. What can you do to help ThinkLA thrive well beyond our generation?

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Ben Sarmiento is Executive Director, Sales - Auto at Eyeview Digital and currently serves on the ThinkLA IDEA Council as Co-President.

Tags:  #thinkMembers #memberspotlight Advertising  Brand Marketer  Future of Advertising  LA Advertising  Members  ThinkLA  ThinkMembers 

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ThinkLA Remembers Peter H. Dailey

Posted By Emily Hope, Tuesday, March 20, 2018

Entrepreneurial advertising executive, former United States Ambassador to Ireland, public servant, and family man, died suddenly on Saturday, March 10, at his home in Pasadena, CA. He was 87 years old. 

 

Born in New Orleans, Dailey graduated from UCLA where he played rugby and football, including in the 1954 Rose Bowl, truly a highlight of his life. He was later inducted into the UCLA Athletic Hall of Fame. After serving in the U.S. Navy from 1954-1956, ending his service as a Lieutenant, he started in the mail room of a Los Angeles advertising agency.

In 1968, Dailey founded Dailey & Associates Advertising; later the Dailey International Group. In 1983, Dailey International merged with the Interpublic Group of Companies, then the world's largest holding company for advertising agencies, and Dailey was named Vice Chairman and Director. At the time, Dailey International Group was the largest international advertising agency headquartered in the western United States, with offices in the U.S., Asia, and Europe.

Truly a public servant, he was appointed U.S. Ambassador to Ireland by President Ronald Reagan in 1982 and served until 1984. Concurrently, in 1983 he served as President Reagan's Special Envoy to NATO member countries for intermediate nuclear weapons public diplomacy. He also served as a member of the Special Planning Group of the National Security Council. Dailey also was appointed by President Reagan as National Chairman for the 40th Annual Celebration of United Nations Day, and in 1988 he served as co-chairman of an international observer group to oversee the national plebiscite on President Pinochet in Chile. From 1985-1989, Dailey served in the Central Intelligence Agency as Counselor to the Director William J. Casey. He was appointed by President Reagan, confirmed by the Senate, and reaffirmed by President George H.W. Bush as a member of the General Advisory Committee of the Arms Control and Disarmament Agency, a post he held from 1987-1994.

Throughout his advertising career, Dailey took occasional leaves of absence to answer the call to public service, serving as Deputy Director of the 1972 and 1980 Presidential campaigns of Presidents Nixon and Reagan, respectively, and for President Ford in his 1976 Presidential Primary. He also served as a Special Consultant to the State Department from 1980-1981.

After stepping back from the public sector, Dailey began his career as a corporate director and board member. He served as a Director or Trustee of Chicago Title and Trust Company, the U.S. National Park Foundation, Jacobs Engineering Group Inc., the Young President's Organization, the American Association of Advertising Agencies, the American Irish Foundation, The Century Council, the Institute for Foreign Policy Analysis; and the Lady Bird Johnson National Wildflower Research Institute, as well as the international advisory boards of Cement Roadstone Holdings PLC (Ireland) and Waterford-Wedgewood (Ireland). He served as both President and Director of the World President's Organization. Always an ardent UCLA Bruin, he served as Director of the UCLA Alumni Association and on the Board of Overseers of UCLA's Anderson Graduate School of Management, and is a founding trustee of the UCLA Foundation.

In his spare time, Dailey and his beautiful wife of 63 years, Jacqueline, raised five children. He is preceded in death by Jacqueline. Left behind are his loving, devoted family including Michael Ann Ewing (Jim), Sydney Jean Dailey, Peter H. Dailey Jr., Elizabeth 'Biz' Dailey (Scott Allen), Patricia Dailey Hayes (Richard) and grandchildren Christopher Ewing, Peter Davis Dailey, and Kathleen, Jack and Margaret Hayes.

Donations may be made in his memory to the Carmelite Sisters of the Most Sacred Heart of Los Angeles, 920 East Alhambra Road, Alhambra, CA 91801.

Tags:  Advertising  Dailey  LA Advertising 

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Spotlight: Bryanna Goecke, Ad Relief President, and Account Executive at Us Weekly

Posted By Emily Hope, Wednesday, February 28, 2018


Photos: Don Lupo Photography

 

How did you get started in advertising? What's been your career road map?

I am slightly embarrassed to admit that I completely fell into the world of advertising. Growing up in Colorado, I had no idea that there was an entire industry dedicated to advertising, much less that it would be the perfect fit for me. I’ve always been an extrovert and enjoyed interacting with new people, and I’ve always been intrigued by the human psyche and knowing what makes people tick. From about the time I was in middle school, I was convinced I wanted to be a criminal profiler for the FBI; I was reading books like John Douglass’ Mindhunter about 20 years before Netflix made it cool. I was absolutely fascinated by the concept that you could study someone’s personality and past behavior to predict their future actions. I eventually decided I was not cut out for law enforcement. I had a Bachelor’s degree with a double-major in Psychology and Sociology, yet only a vague career goal of finding a niche where I could apply my understanding of human behavior and love for working with people.

During this time, I had also been managing a movie theatre to get through school. Right after graduation, one of my old co-workers approached me about coming to work with him as a Sales Planner at NCM Media Networks, which is the company that did all the in-theatre advertising at my theatre. Although I honestly had no idea what a planner was, I already knew the company was fantastic from working with them during my theatre days, so I jumped headfirst into the role. As soon as I started, I fell in love with the advertising world. I immediately knew that my end goal was to work in Advertising Sales. It was the absolute perfect fit—who knew there was a job completely dedicated to interacting with people and homing in on consumers’ behaviors to drive product sales?! I was lucky to work at a company where my management team was really vested in the success of their employees and helped foster our goals. They knew my passion was in sales so they helped me transfer to the LA Sales office to dive into the market.

It’s always been important to me to think one step ahead of my career path to create direct, actionable steps to get where I want to go. Just like I knew I needed to move to LA when I was working in Colorado, I already knew I wanted to develop my sales knowledge by working at Turner during the time I was at NCM. I actively networked and prepared for that role so I was ready when a position opened up. Similarly, while I was developing my skills as a planner, I was determined to move into a Digital Sales role with a reputable, trusted brand like Us Weekly. I took digital training courses, met people in the digital realm, and attended as many networking events as I could to help prepare me for my current role.

 

 

   

 

 

 

 

 

 

 

 

 

 

 

 

What keeps you motivated? Do you have a personal motto?

I’m a firm believer that the best motivation always intrinsically comes from within. I constantly challenge myself to learn something new, improve my current skills, or do something that terrifies me until I’ve mastered it enough to lose the fear. I will never be a finished product; I know I can’t be complacent because everything I struggle through now will help me prepare for the road ahead.

What’s the most important lesson you’ve learned so far?

Don’t be afraid to be your awesome, crazy, authentic self. When I was first contemplating moving into advertising sales, I had this picture in my head of a slimy cars salesman who would say anything to drive business. I knew I couldn’t be that person, and questioned if I had what it took to succeed in sales. I have no poker face. I can’t even tell a white lie to my dog. I decided to embrace my own style and hope for the best. I am so thankful that I did because I quickly learned that you get further by letting people see your quirky, unique personality than by trying to fit yourself into a pre-set mold. I think my candidness has played a pivotal role in helping me build long-lasting, trusting relationships that allow me to be successful in my career.

 What excites you most about this industry?

I love that the industry is constantly changing. Every day is a new adventure and it’s so exciting to be a part of the evolution. I remember when I was first starting out in advertising over a decade ago, I was tasked with helping our company figure out how to sell digital as a brand new product. To this day I think we are still being tasked with this same challenge of changing our products and sales models to keep up with the latest offerings. It keeps you on your toes and makes things interesting.

 What advice do you have for those just starting in advertising? Take some time to really think about your career path and where you would like to be five years from now, 10 years from now, and 20 years from now. Plan out actionable steps. Once you know what you want, tell everyone about it. If you have goals and are ready to work hard to get there, people will support you. We are so lucky to be a part of the LA advertising community—I have seen time and time again that it is one big family where everyone wants to help raise each other up.

None of the opportunities I’ve had in my career would have been there without the strong support net of my industry family at NCM, Turner, and Ad Relief. When I first started out in advertising, they gave me projects to help teach me how to be a good seller, they introduced me to people who worked at the companies they knew I wanted to work at, and they always went to bat for me when it was time to move to the next position. The relationships you make are everything.

With that said, you also need to be ready to hustle. Take an active role in your own success. Say yes to every project that comes across your desk, even if it will require long hours and may fall way out of your comfort zone. Every assignment is an opportunity to learn something new and become a stronger asset.

Last but not least, put yourself out there. Meet as many people as you can. Go to every ThinkLA and Ad Relief event that you can possibly squeeze in. Any time you are invited to go out with co-workers or clients, say yes. This is a small community and you will be working with the same people for years to come, so make connections. Jump out of your comfort zone and say hi to a stranger.

How did you get started with Ad Relief?

When I first moved to LA, one of my co-workers invited me to go to the annual Ad Relief Movie Night. At the time I didn’t fully grasp what the organization was all about. I thought it was just another opportunity to go hang out with people in the advertising industry. Once I learned more about the charity, how events like the Movie Night and November Luncheon raise money for people in our advertising community who are going through a life crisis, I knew I wanted to become more involved. I’ve now been a part of the organization for about four years and am honored to have been inaugurated as President this year.

The events are always the fun part, but by far the most demanding and rewarding part of Ad Relief is acting as a case worker on the board to help our friends, co-workers, and colleagues who are going through difficult times. While we keep everything strictly confidential to protect the people we help, at any given time we may be assisting anywhere from one to dozens of fellow colleagues in the LA advertising community. No two cases are alike—we’ve provided support for everything from cancer treatments, to homes burning down, to industry vets who suddenly find themselves homeless and unemployed with a growing pile of medical bills. It is one of the most rewarding things I’ve ever been a part of and I am so thankful that my co-worker brought me to that first event.

 What does 2018 hold for you, and for Ad Relief?

This is already looking to be a very busy year for Ad Relief. Unfortunately, the constant changes in the advertising landscape have pushed more people into hard times than ever before. We are constantly working to grow the organization to support the increased need we are seeing from the community. We are also very excited to welcome several new board members this year! In partnership with the new members, we are working hard to raise awareness for Ad Relief across all sectors of the advertising community, from digital to radio, as well as brainstorm some fun new events.

 Any closing thoughts?

It would only be right to give a quick shout out to ThinkLA. You have played such a big part in my career development, and I am so thankful that you are here to support me and the rest of the LA advertising community! If anyone reading this has not yet gone to a ThinkLA event, you definitely need to make it a priority!

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Are you interested in supporting Ad Relief

  • You can support the Ad Relief mission by attending their events throughout the year. The first event of 2018 is Bubbles & Brews on March 8 at OMD/Chiat. Considering the open bar, food, and games are all included in the $50 ticket price, it’s a great deal, and they always have an amazing turnout.
  • When shopping on Amazon, use smile.amazon.com and select “Advertising Industry Emergency Fund” from the list of charities. By doing this, Amazon donates 0.05% of all the purchases directly to Ad Relief.
  • Get involved! Ad Relief is always in need of donations, event sponsors, and volunteers.
  • Help spread the word! The more people we can educate about Ad Relief, the more advocates we’ll have ready when a tragedy strikes. When you are going through the unimaginable, the last thing you want to do is ask for help. We want to make sure everyone knows who we are before they are in that situation.

Tags:  #MemberSpotlight  #thinkMembers  Ad Relief  Bryanna Goecke  Career Advice  Community  LA Advertising  Member Spotlight 

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Member Spotlight: Ed Chambliss, CEO, Phelps

Posted By Emily Hope, Wednesday, February 14, 2018

Photos: Don Lupo Photography

 

How did you get started in advertising? What's been your career road map?

When I was seven years old, I visited my Uncle’s post-production studio. I was fascinated by how commercials were put together - all the tools and tricks that went into creating an ad. I wanted to use those tools to tell stories, which led me to my initial career as a copywriter. While working at BBDO, I taught a series of courses in creativity at The Portfolio Center and came to realize that while I was a good creative, I wasn’t a great one. What I was great at was brand and creative strategy. So I left copywriting and enrolled in the Masters of Integrated of Marketing Communication program at the University of Colorado in Boulder. When I graduated, Joe Phelps hired me to be a mid-level account guy. Over the last 18 years I’ve pitched and led accounts, and led the agency through a succession of roles – first as chief operating officer, then president and now CEO.

 

   

 

What keeps you motivated? Do you have a personal motto?

I’m on a quest. And have been for a most of my career. There just has to be a better way for companies to interact with customers. When two people have a conversation, everything is relatively straightforward. The conversation flows both ways. People talk. People listen. The conversation progresses and benefits both sides. But when a company tries to communicate as one entity, it’s a train wreck. Listening seems to be optional (or at least intermittent) and speaking only seems to clumsily advance the brand’s interests. So I wake up every day, knowing deep down inside that this can be fixed. It’s a big problem that clearly can’t be solved overnight. But I think we, as an industry, can do it to the benefit of everyone involved.

 

What’s the most important lesson you’ve learned so far?

Customers are people. It sounds simple, but so many things our industry does completely ignore the fact that on the other end of our communications isn’t a “target” but an individual human being – a protagonist in their own narrative filled with pains, joys, drama and desires. We ignore that at our own peril.

 

What excites you most about this industry?

Thanks to technology, we’re entering an era where marketing can serve people, and we can establish authentic, equitable relationships between people and brands. As we continue to get more information about people, we come to understand how communications can support rather than interrupt their lives.

 

Where is advertising heading? What do the next five years look like?

We’re on the road to either distinction or extinction, depending on the struggle between convenience and quality and how we use data as a result. If quality wins, advertising will become more relevant to people than ever, because we’ll mine data to understand individual needs and create brand conversations with meaning and utility. If convenience wins, we will become little more than technicians shoveling data around, helping our clients stalk prospects with no regard for what they want.

 

Why are you involved with ThinkLA?

Our business is so competitive. We’re constantly trying to edge each other out of the way so that we can win (or retain) clients. We need to remember that we’re also a community. It’s important and rewarding to take a moment every once in a while to enjoy each other’s company (and war stories) and help each other overcome shared challenges. Also, who doesn’t love AdJam?

 

What advice do you have for those just starting in advertising?

Learn the software. Learn to code. But don’t stop there. Learn to speak. Learn to write. Learn about people, particularly what cements our shared humanity. And learn about yourself. You’ll need all of those skills to succeed.

 

Any closing thoughts?

The ancient Greek philosopher Epictetus said something advertising needs to live by if we’re to earn a meaningful place in the emerging world: “We have two ears and one mouth so that we can listen twice as much as we speak.

Tags:  #ThinkMembers  Advertising  CEO  Ed Chambliss  LA Advertising  Member  Phelps  PhelpsAdvertising 

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Fireside Chats with Jun Group

Posted By Emily Hope, Monday, December 18, 2017

In partnership with Jun Group, we set out to find out what top marketers are doing to attract talent and stay ahead of the curve, win new business, and set Los Angeles apart.

 

Adam Tabachnikoff, Senior Vice President, Global Marketing, The Coffee Bean & Tea Leaf

“The easy part and the fun part about being a CMO is doing videos, its going on photoshoots—but when I walk into my board meetings, what really becomes sexy is the analytics and the numbers. The prettiest POP (point of purchase display), the best social media, —whether its a JPEG or a short video—are fun to present, but what really goes well, is when we have the analytics and data to show what the ROI was...that we actually drove incremental traffic and profitable sales." 

 

Chris Athens: Associate Media Director, Maxus

“People are not necessarily only converting digitally; in fact, the majority of conversions happen on-air. Breaking down that conversion silo is something that we’ve been trying to tackle with certain partners. Understanding where people are watching, how they’re consuming [video content], and then trying that back to the ad exposure."

 

Lisa Nichols, Chief Data Officer, Partner, Bloom Ads Global Media Group

"Finding the right people is very challenging. Today, we look to people who have a coding background, people who have mathematical brain, people that understand statistical relevance. But on the other side, talent still must be creative.”

 

Claire Thompson: Senior Strategist, Vice Media

“We take a very hard line on what we feel is ‘crossing a line’ and making it unclear that something is an advertisement. If we weren’t being so protective of our brand and ensuring that we are not tricking our readers, then we lose integrity with our audience… which is precisely why we are successful and is why we are attractive to advertisers in the first place.”

 

Don Lupo: Director of Content and Marketing, ThinkLA

“What’s concerning is something that we call agency 3.0. Agencies have to be far more nimble than they were, they have to offer a full set of services and experiences, that maybe you [the agency] did not provide directly in the past. Digital strategists, social media strategists, information architecture and UX (user experience specialists) which is not always something that an agency hired for. The agency has evolved.”

 

Joey Adler: Chief Executive Officer, Carve Nutrition, Founder, Department of Good

"My motto is: I don’t want to do anything in business that doesn’t support the community. The Department of Good is that. It’s a platform, and it will be the first time I believe that a platform will work with small independent business (focusing on brick and mortar) in a collaborative way. We want to support the small independent brick and mortar store. We want to support community organizations. We want to support people with innovative ideas. And we want to support the consumer to have an experience and to be part of something [community focused]. And we have give back up and down the supply chain.”

 

Paul Pastor: Executive Vice President, Strategy, Revenue and Operations, Discovery Channel

“Pulling the entire story out of our consumer base across multiple platforms is not easy. What we’ve been able to do is work with our own first party data, with third party vendors, and then with the Nielsen’s and Comscores of the world to put together a comprehensive view of consumers at various stages across different platforms. This informs the content investment we make and how we think about the partnerships we have with advertisers.”

 

Stephanie Friend, Associate Integrated Media Director, Bloom Ads Global Media Group

“We’re making big movements forward to establish dashboards that link up to all of our digital partners and our DMP. We find the best way to attribute [business ROI] to each medium. We are also in the business of testing — i.e. just TV versus just radio, versus just digital, and showing how that really compares to a truly fully integrated campaign.”

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A Musical Conversation with RPA's AdJam Band, Untitled Folder

Posted By Sara H. Smith, Monday, September 25, 2017


Have you been to a festival this year? Do you have any money left? 
Music festivals are too much for me to be honest. 

Are you old enough to remember mosh pits? Can you tell me what a mosh was? I’ve paid my dues to the mosh gods. Broke my nose in one – 2010. The good ol’ days. 

Have you ever had to choose between two favorite bands who were on at the same time? What was were your criteria? Do you use that same criteria in your agency life? I always go with my first instinct.

If you could be any animal, would it be the muppet drummer? No, definitely a bear with chainsaw arms.

Has a guitar ever gotten you laid? What is the best brand of guitar for getting one laid? Asking for a friend. I have never had much monetary success in the music industry, but playing in a band DEFINITELY gets you laid.

Whose Spotify playlist would you rather hear: Kid Rock or Kid Cudi? Kid Rock – American Badass

Tags:  #AdJam  #ThinkAdJam  AdJam  AdJam2017  Advertising  Agency Bands  Battle of the Bands  LA Advertising  The Novo DTLA 

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A Musical Conversation with Saatchi and Saatchi's AdJam Band, Ampersand

Posted By Sara H. Smith, Monday, September 25, 2017


Are you old enough to remember mosh pits? Can you tell me what a mosh was?
Mosh comes from “Nosh” – which is the Yiddish word for “eating” or “hungry”. A mosh pit resembles a traditional dance called “the hora” that is done at bar mitzvahs and jewish weddings. As the dance ends, attendees then “nosh” (eat the meal). At the Rainbow Theatre, London, on December 31, 1977, the Ramones recorded their live record “It’s Alive”. In between songs, Joey Ramone (who was Jewish) can be heard advising the crowd of rowdy punks “Ay youse guys, you gotta be careful in the nosh pit”. On the recording it sounds like “mosh pit”.

What else could the letters EDM stand for? Electro Dynamic Magnets (how do they work?)

Who ripped the holes in your jeans, you or someone in China? My dog ate my homework. And my jeans.

Tags:  #AdJam  #ThinkAdJam  AdJam  AdJam2017  Advertising Agency Bands  Battle of the Bands  LA Advertising  The Novo DTLA  ThinkLA 

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A Musical Conversation with Innocean's AdJam Band, HB Riots

Posted By Sara H. Smith, Monday, September 25, 2017


Have you been to a festival this year? Do you have any money left? 
No and no.

If you went to a festival this year, did you lose anything? Your car keys? Your wristband? Your lunch in a port-o-let? Probably would have lost a little dignity.

How many people in your agency or office play an instrument? Why aren’t they with you onstage?
We have 38 guitar players. They didn’t make the cut.

How is a client call like attending a music festival? (You know, crowd too big, people elbowing to get in front, happens over two weekends…) Lots of noise with very little substance until the end of the call.

Are you old enough to remember mosh pits? Can you tell me what a mosh was? Yes. Mosh pit: noun – an area in which purposefully thrust your body into several random, sweaty, overly amped strangers. It’s not as fun as it sounds.

Have you ever had to choose between two favorite bands who were on at the same time? What was were your criteria? Do you use that same criteria in your agency life? No.

What else could the letters EDM stand for? Especially Despicable Mother-In-Law

Why did you choose your festival song? Have you seen it performed live? Is it Haim? ‘Cause Haim is totally way better live, right? Haim makes me more sleepy than turkey

Do you have any reefer? Thanks. Be cool, man.


If you could be any animal, would it be the muppet drummer?
I see what you did there, and the answer is yes.


Tits, bits and pits. Discuss.
Everyone has them. End of discussion.


Who ripped the holes in your jeans, you or someone in China? We prefer cargo pants and chinos.

Has a guitar ever gotten you laid? What is the best brand of guitar for getting one laid? Asking for a friend. I think I’m beginning to understand the Muppet thing.

Why did you name your band that? Really. Is your mom okay with it?
My mom picked it out, and she’s thrilled.

Whose Spotify playlist would you rather hear:

  • Kim Jong-un’s or Jared Kushner’s? Kim’s because, K-Pop. DUH, Muppet man
  • Kid Rock or Kid Cudi? Cudi.
  • Steve Bannon or Pennywise the Dancing Clown? (Or is it the same playlist?) Same playlist, same person.

It’s been 10 years. Is it okay that we are still leaving Britney alone? Yes, leave her in the past (and Vegas).

Tags:  #AdJam  #ThinkAdJam  AdJam  AdJam2017  Advertising  Agency Bands  Battle of the Bands  LA Advertising  The Novo DTLA  ThinkLA 

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