Every year, we remind Madison Ave. that the West Coast means business when it comes to Super Bowl advertising spends. Below is our annual list of #BigGame spots, promotions and insights that came from our corporate members. Enjoy!
Alphonso tracked the performance of all Super Bowl LII ads in real time, with their Alphonso Ad Insights Center. Attribution reports for Super Bowl ads, using CPG sales data, credit card data, location data and tune-in data will be posted within three weeks.
Kantar Media’s preliminary estimate of in-game ad expenditures for Super Bowl LII, subject to revision, is $414 million. This would be the second largest amount in history besides last year’s game, which was the first to run into overtime.
Super Bowl LII was the backdrop for a quiet 5G proving ground, as Verizon (VZ) tested an in-stadium pre-commercial 5G network connection to demonstrate how massive speed and bandwidth can bring live video and virtual reality experiences to new levels.
Jumpstart Automotive released its annual Super Bowl report, which reveals the auto brands that drove the greatest traffic increases across its portfolio of publishers. Super Bowl LII, which registered 103.4 million viewers, saw advertising from several car brands during pre-game, the halftime show, and the game itself, including Toyota, Kia, Hyundai, Lexus, Ram, Jeep, and Mercedes-Benz.
View the report: https://globenewswire.com/news-release/2018/02/06/1333882/0/en/Kia-Lexus-and-Jeep-See-Highest-Traffic-Lifts-During-Super-Bowl-LII.html
For years, AdJam, ThinkLA's Annual Battle of the Agency Bands, has unleashed the raw, savage – if unheralded – musical talent upon an unsuspecting planet. The top agency bands compete, and the winner receives the coveted AdJam Axe, plus bragging rights in the industry for the whole year.
This year's AdJam is at The Novo DTLA and we are ready for the battle. We're profiling each of the bands to help you decide whom you should root for come decision day. Check out what we asked AMPERSAND (Saatchi & Saatchi LA), and make sure you're registered for AdJam on Sept. 22. #ThinkAdJam
AMPERSAND - SAATCHI & SAATCHI LA
What famous musician would have made a good advertising pro? Conor Oberst would have made a perfect creative intern. Sting would have made a dastardly Assistant Digital Strategist.
Is there a battle for the music played in your office? What kind of music wins? Strangely enough Christopher Cross' "Sailing" seems to be always be on loop. Damn you, Christopher and your wonderful melancholic yacht rock.
Are you involved in a band beyond AdJam? Can we get tickets? A few guys make up a rock duo called Wildera. If you say their band name three times and click your heels, a fairy will place tickets under your pillow.
What's the most compelling use of music you've heard in a spot? An up-and-coming brand called Toyota recently used "Some Lovin''" by The Spencer Davis Group in a spot called "Stand Together." If that doesn't put a smile on your face, you work for Honda.
John Mayer or Permanent Hearing Loss? This question is absolutely savage. (We know).